4 months ago
Director, Strategic Consulting
Kobie
St. Petersburg, FL (Remote)Full time
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Director, Strategic Consulting
St. Petersburg, FL (Remote)
Salary Not AvailableDirector/Executive10+ years expFull time
Posted 4 months ago
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Job Summary
Drive loyalty program design and delivery for clients, combining cross-functional leadership with data-driven decision-making.
- Own loyalty program design, evolution, and optimization for multiple clients
- Must-have: 10+ years in marketing, loyalty, or CRM consulting
- Standout: Cross-industry expertise and data storytelling to influence outcomes
Job Description
Responsibilities
- Design, Evolve & Optimize Loyalty & Engagement Programs: Serve as a trusted partner to clients, designing, evolving, and optimizing loyalty, retention, or engagement programs (for B2C or B2B) that align with broader business goals
- Lead and Deliver: Partner with cross-functional Kobie teams to drive strategic client roadmaps. Provide actionable recommendations and loyalty strategies that align with clients’ business objectives and customer needs
- Solution & Analyze: Synthesize research and data analysis into insights and recommendations for senior-level clients. Create briefs and playbooks to guide the execution of CX, marketing communications, technology, and data delivery. Develop hypothesis-based learning agendas to inform test-and-learn activities.
- Tell Data Stories: Communicate fact-based, defensible points of view effectively to internal and external stakeholders
- Provide Thought Leadership: Monitor and apply relevant market research, industry trends, and best practices. Publish internal and external POVs, case studies, and frameworks
- Manage Execution: Oversee scope and deliverables for multiple projects and/or clients, ensuring on-time and on-budget delivery
Requirements
- Bachelor's degree and prior loyalty marketing experience required
- 10+ years of experience in marketing, loyalty, customer engagement, or consulting
- Demonstrated experience in loyalty / engagement or CRM consulting (B2C and/or B2B)
- Loyalty Program Expertise: Proven experience in the design, implementation, and evolution of loyalty programs, ensuring they effectively engage customers and drive business results (either B2C or enterprise / B2B)
- Cross-Industry / Vertical Perspective: Experience across at least two verticals (e.g. financial services, travel, entertainment, telecom, B2B services) and ability to adapt frameworks across sectors
- Loyalty Marketer: Deep understanding of loyalty and/or marketing best practices (rewards earn and redemption, liability management, CRM, digital marketing, CX). Expertise in digital marketing, personalization, omni-channel communication planning, and lifecycle campaign activation
- Strategic Consulting: Ability to become a trusted advisor to clients through the use of soft skills and thoughtful, strategic recommendations. Skilled in building long-term relationships based on trust and delivering value through consultative approaches
- Results-Oriented: Efficiently aligns time, budget, and stakeholders to achieve quality outcomes that match organization priorities. Takes personal responsibility through planning and communication
- Grit: Comfortable working independently on tough assignments. Balances autonomy with the awareness of when to ask for help. Quickly recalibrates after failures to move forward during challenges
- Influence: Possesses strong presence and gravitas. A data-driven strategy storyteller with the ability to clearly present and influence ideas and concepts. Shares information with a team-first mentality.
Preferred
- Ideal candidate will have category knowledge in Retail with additional experience in one or more verticals: retail, consumer products, financial services, or travel and hospitality
- Preferred candidate will have experience with global loyalty programs using programmatic and non-programmatic approaches. Preferences also include candidates with Cobrand, Multi-brand, and/or Paid Program experience
Benefits
- - Flexible Time Off to recharge when needed
- - Nine Company-Wide Holidays
- - A diverse suite of benefits prioritizing your growth, development, and personal well-being
Kobie
3.4 Glassdoor
Kobie is a global, market-leading, end-to-end loyalty solutions provider for the world’s most successful brands. With strategy-led technology, Kobie is consistently named an industry leader by Forrester with a mission of growing value through loyalty.We turn complex customer data into actionable insights, leveraging composable technology, human-guided AI, and strategic services to enable loyalty outcomes across industries such as retail, travel and hospitality, financial services, entertainment, QSR, telecom and more. Our Kobie Alchemy® Loyalty Cloud platform delivers and measures loyalty experiences that set brands apart. Named a Top Workplace in the USA, and Top Remote Workplace, the best and brightest minds in loyalty come together at Kobie, driven by passion and innovation. We’re always looking for talented individuals, currently hiring in the U.S. and in India, who are ready to join a collaborative, growth-focused culture.
Founded in 1990
St. Petersburg, Florida, USA
394 employees (19 in marketing)
66% recommend to a friend
88% CEO approval
Traffic Signals
Monthly Visitors
16.3K
Traffic Source Mix
Search
18.6%
Direct
31.7%
Referral
4.1%
Social
6.2%
Paid
0.5%
Headcount Trend
Current headcount: ~394
Marketing Team
Marketing Team Size
19 (5% of company)