3 months ago
Director, Growth Marketing Manager
HomeLight
San Francisco, CA (Hybrid)Full time$200K/yr – $225K/yr
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Director, Growth Marketing Manager
San Francisco, CA (Hybrid)
$200K/yr – $225K/yrDirector/Executive8+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive end-to-end paid search and paid social for HomeLight, owning campaigns and collaborating with data/product teams to optimize CAC and ROAS.
- Own paid search and paid social for HomeLight - two channels that matter a lot to the business.
- Run the campaigns yourself, being accountable for the numbers, and working closely with data and product teams to ensure we're measuring correctly.
- Building and optimizing Google Ads campaigns (search, Performance Max, remarketing)
Job Description
Responsibilities
- Own paid search and paid social for HomeLight - two channels that matter a lot to the business.
- Run the campaigns yourself, being accountable for the numbers, and working closely with data and product teams to ensure we're measuring correctly.
- Building and optimizing Google Ads campaigns (search, Performance Max, remarketing)
- Managing Meta across Facebook and Instagram
- Running a real testing program with creative and audience experiments
- Staying on top of CAC and ROAS with enough fluency to explain what's moving and why
- Bring AI into the workflow in practical ways
- Own these channels and are expected to run them well
Requirements
- 8-plus years of hands-on paid search and paid social experience, with meaningful time in-house
- Deep command of Google Ads: campaign architecture, Smart Bidding, Performance Max, Search Ads 360, and audience layering
- Proven Meta Ads execution: Advantage+ campaigns, custom and lookalike audiences, creative testing at scale, and Conversions API setup
- Demonstrated use of AI tools in a marketing workflow - not just awareness of them
- Strong SQL and analytics skills - you pull your own data and build your own reports
- Experience with attribution in a high-consideration, long-cycle product (real estate a plus; mortgage, insurance, or fintech also relevant)
- Working knowledge of Google Tag Manager, GA4, and ad platform tracking - you've set up conversion events and debugged tracking issues yourself
- Clear communicator with senior stakeholders - you can explain performance without overstating it
Nice To Have
- Real estate experience is a plus; mortgage, insurance, or fintech also relevant
Benefits
- Medical (Aetna or Kaiser), Dental & Vision (Guardian)
- Long-Term Disability & Short-Term Disability
- Hospital Indemnity Insurance, Accident Plan, and Employee Critical Illness (Guardian)
- 401k (Vestwell), Life Insurance (Guardian) & Pet Insurance (Nationwide)
- Commuter benefits are offered in certain locations
- PTO, including Volunteer Days to give back to your community
- Annual Anniversary Perks, including one month paid sabbaticals!
- HomeLight Services to help you with buying and selling your home
HomeLight
3.7 Glassdoor
HomeLight is building the future of real estate — today. We help the best real estate agents and loan officers in the U.S. close more deals and deliver better outcomes for homebuyers and sellers. Our suite of innovative products enables agents, lenders, and their clients to upgrade to all-cash offers, buy a new home before selling their current home, or create certainty through a modern closing process. Each year, HomeLight powers billions of dollars of residential real estate business for thousands of our partners. Our vision is a world where every real estate transaction is simple, certain, and satisfying for all.Founded in 2012, HomeLight is a privately held company with offices in Scottsdale, San Francisco, New York, and Seattle, with backing from prominent investors including Zeev Ventures, Menlo Ventures, Group 11, Crosslink Capital, Bullpen Capital, Montage Ventures, Citi Ventures, Google Ventures, and others.HomeLight, Inc. is a licensed real estate broker in the State of California, DRE license # 01900940
Founded in 2012
Scottsdale, Arizona, USA
501 employees (45 in marketing)
66% recommend to a friend
72% CEO approval
Traffic Signals
Monthly Visitors
822.8K
Monthly Google Ads Budget
$635.8K
Traffic Source Mix
Search
61.1%
Direct
33.6%
Referral
4.1%
Social
0.5%
Paid
0.6%
Headcount Trend
Current headcount: ~501
Marketing Team
Marketing Team Size
36 (7% of company)
Funding
Total Funding
$762.5M
Last Raise
$20M
Series D, 2 years ago
Funding History
- Aug 2024Series D • $20M
- Jun 2022Debt Financing • $55M
- Jun 2022Series D • $60M