12 days ago
Senior Creative Director
Hypebeast
New York City, NY (On-site)Full time$140K/yr – $160K/yr
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Senior Creative Director
New York City, NY (On-site)
$140K/yr – $160K/yrSenior Level10+ years expFull time
Posted 12 days ago
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Job Summary
Own and lead a creative team delivering culturally rooted campaigns and pitches, guiding end-to-end production, collaboration with cross-functional partners, and ensuring high-quality creative output across all assets.
- Own end-to-end pitches and decks that win business.
- Lead creative development and cross-functional collaboration across Sales, Production, and Account Management.
Job Description
Responsibilities
- Lead and mentor a team of Senior, Midweight, and Junior Creatives.
- Collaborate and direct in-house and freelance designers, copywriters and production teams.
- Collaborate with Sales, Production and Account Management departments to dissect and refine client briefs.
- Oversee creative development and execution of culturally-rooted campaign proposals that win business.
- Own the end-to-end process of creating cultural or strategy-driven pitches including decks or similar pitch documents.
- Support the VP of Brand Partnerships and wider brand partnerships team in converting commercial leads into winning pitch material.
- Work in tandem with the brand partnerships team to effectively communicate the pitch proposal at in-person meetings and/or on video calls.
- Ensure productions meet both Hypebeast storytelling, visual, and cultural standards and client expectations.
- Take responsibility for the creative output and quality of projects you and your team are across.
- Provide feedback on all parts of the creative process from creative to strategy to design to copy.
Requirements
- 10+ years of creative experience in agencies, publishers, brands etc. that are relevant to Hypebeast’s cultural space.
- A strong understanding of youth culture centered around the Hypebeast space including relevant talent, brands, trends, publishers and platforms.
- Wide understanding and affinity with the various platforms Hypebeast operates on, both established and emerging.
- Keen awareness and passion for Hypebeast’s/Hypemaker’s cultural space. Be an ambassador for the brand.
- A portfolio of successful creative work in a diverse range of formats and sectors.
- A confident communicator and leader who’s able to foster and direct talent.
- Solid understanding/experience of production costs and industry standards to help manage expectations both internally and externally.
- Creative Craft: Strong command of Adobe Creative Suite and core design and production fundamentals, the craft that turns concepts into finished, premium work.
- AI Literacy & Integration: Fluent with generative AI platforms across image, video, and copy to accelerate concepting, rapid prototyping, and campaign visualization.
- Production & Deck Craft: Exceptional storytelling and deck presentation skills, with the ability to seamlessly blend AI-generated assets with polished design to pitch and win business.
Hypebeast
Founded in Hong Kong in 2005, Hypebeast is a global leading platform for contemporary culture and lifestyle and a premier destination for editorially-driven news and commerce. For more than 15 years, we have been on a mission to share the most authentic aspect of culture around the globe. Our business is comprised of three major divisions – Hypemedia, an umbrella of online editorial and social media platforms; Hypemaker, an in-house creative production agency; and HBX, an e-commerce platform and omnichannel shopping destination.
Traffic Signals
Monthly Visitors
567
Traffic Source Mix
Search
37.5%
Direct
40%
Referral
12.3%
Social
8.2%
Paid
0.9%
Headcount Trend
Current headcount: ~478
Marketing Team
Marketing Team Size
175 (37% of company)
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