Own the end-to-end media planning, deployment, and optimization across traditional and digital channels, driving performance and continuous improvement through test-and-learn and rigorous analytics.

Growth through Integrated Planning: coordinate channel strategies, budget allocation, and cross-functional delivery to hit targets.
Measurement and Optimization: run incrementality analyses to guide media-mix decisions and channel prioritization.

Job Description

Responsibilities

Owns the media plan development and deployment for all media channels, inclusive of Linear TV, audio, Out-of-Home, Connected TV, OLV, Display, Social, Paid Search, Affiliate, and test & learn opportunities.
Responsible for ensuring performance goals are met or exceeded via media metrics & incrementality.
Plan and effectively manage a $30 - $35M annual media budget providing monthly forecast updates to Finance.
Provide/recommend increases/ decreases in spending where appropriate to take advantage of opportunities as they occur and to achieve business performance.
Manage media agency partner to develop strategy plans within set budget and offer up innovative ideas and value adds for the Brand.
Ensure rigorous performance analysis is conducted on all media channels to optimize the media mix by channel.
Be a subject matter expert on all media channels and be an active member of the Integrated Planning Process meetings.
Responsible for the deployment of all media channels and ensure cross-functional partners complete the necessary work to deliver on time, on strategy plans.
Lead through a continuous improvement mindset by setting strong goals and feedback sessions and apply learnings to media plans.
Stay current on media trends and create test & learn plans to continually optimize plans.

Requirements

8+ years of experience in a media agency or client-side marketing team.
Traditional and Digital experience a plus.
Experience in effectively managing multi-million-dollar media budgets.
Experience in utilizing media analytics to inform optimal plans.
Bachelor's degree or equivalent experience.

Food Lion

Food Lion, based in Salisbury, N.C., and its 82,000 associates have a longstanding history of serving its customers and communities through 10 Southeastern and Mid-Atlantic states. Since 1957, we have been connected to the towns and cities we serve by providing an easy shopping experience anchored by a strong commitment to affordability, freshness and the communities we serve.By serving more than 10 million customers a week, our associates make sure our customers can always count on us to meet their needs. In addition, we make sure that our neighbors can count on us too. Through Food Lion Feeds, we are working to end hunger in our local communities by committing to donate 500 million meals through food donations, volunteer service and other impactful hunger-relief initiatives.

Founded in 1957

Salisbury, North Carolina, USA

24K employees (474 in marketing)

www.foodlion.com