4 months ago
(FT) Digital Communications Manager
Atlantic Cape Community College
New Jersey, USA (On-site)Full time
Marketing jobs
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(FT) Digital Communications Manager
New Jersey, USA (On-site)
Salary Not AvailableMid Level5+ years expFull time
Posted 4 months ago
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Job Summary
Drive digital communications for a college, overseeing email, social, and lifecycle programs to boost enrollment and student engagement.
- Own social media strategy and cross-channel digital campaigns aligned to events and branding.
- Must-have: 5+ years managing social media and CRM/marketing automation experience.
- Standout: Leads chatbot content strategy and analytics across multiple platforms.
Job Description
Responsibilities
- Develops and executes integrated digital communication strategies across email, text, social media, and lifecycle campaigns.
- Plans, implements, and optimizes audience-centered digital engagement driving awareness, inquiry, and student progression.
- Maintains a comprehensive social media calendar aligned with events and marketing campaigns.
- Develops social media campaign strategies and reports performance with recommendations.
- Designs campaigns balancing data-driven insights with creative storytelling to highlight the student experience.
- Leads marketing email communications for inquiry, application, yield, enrollment, and retention with Student Affairs.
- Integrates email and digital messaging into campaigns with automated drip communications and ads.
- Uses CRM to manage contacts, segment audiences, and execute targeted communication strategies.
- Collaborates with Graphic Design Manager to ensure visual consistency with brand identity.
- Leads content strategy and optimization of the college chatbot with engagement data.
Requirements
- Bachelor’s degree in Multimedia, Communications, Marketing, or a related field.
- Minimum of five years of professional experience managing organizational social media platforms and digital marketing initiatives.
- Excellent writing, editing, and proofreading skills with strong attention to detail.
- Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.
- Entrepreneurial mindset with the ability to pitch, test, and implement new creative approaches to social media and digital engagement.
- Demonstrated ability to stay updated on the latest trends in social media and networking.
- Excellent interpersonal skills with the ability to engage with students on camera.
Atlantic Cape Community College
Atlantic Cape Community College creates opportunity by providing access to superior educational programs.Values:IntegrityCaringAccountabilityRespectExcellenceVision:Atlantic Cape Community College will be the region's preferred choice for higher education and professional training and a leading catalyst for economic and workforce development. The College will anticipate and fulfill regional educational needs, strengthen our community's economy, and partner with K-12 and higher education institutions to create seamless educational pathwaysGoals:Maximize student successStrengthen community partnershipsDemonstrate effectiveness, continuous improvement, and efficient use of resources
Traffic Signals
Monthly Visitors
18.4K
Traffic Source Mix
Search
29.7%
Direct
59.4%
Referral
5.3%
Social
4.5%
Paid
0.9%
Headcount Trend
Current headcount: ~818
Marketing Team
Marketing Team Size
15 (2% of company)