9 days ago
Director, Analytics & Outcomes
Cast Iron Media
New York City, NY (Hybrid)Full time$125K/yr – $140K/yr
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Director, Analytics & Outcomes
New York City, NY (Hybrid)
$125K/yr – $140K/yrDirector/Executive8+ years expFull time
Posted 9 days ago
Job Summary
Own the analytics narrative for Cast Iron by partnering with Sales to define measurement approaches, leading measurement strategy for CTV and live sports, managing third‑party partnerships, and overseeing dashboards and case studies that connect media to client outcomes.
- Define overarching analytics strategy and measurement frameworks
- Lead client-facing analytics storytelling and recommendations
- Build and publish post-campaign analyses and case studies
Job Description
Responsibilities
- Sales partnership and deal support: Serve as the primary, external-facing expert for analytics, measurement, and outcomes across Cast Iron’s clients and agency partners.
- Partner with Sales to define measurement approaches and success KPIs in RFPs, proposals, and joint business plans.
- Join Sales in key client and agency meetings to translate campaign performance into clear business outcomes and recommendations.
- Measurement strategy, partners, and infrastructure: Define Cast Iron’s overarching analytics and measurement strategy, with a focus on outcomes-based storytelling for CTV and live sports.
- Identify, evaluate, and help manage relationships with third-party measurement, research, and outcomes partners (e.g., attribution, brand lift, sales lift, attention, footfall).
- Partner with Product, Rev Ops, and Data/Tech to shape both the overarching Cast Iron data strategy and the analytics and reporting infrastructure that underpins client-facing measurement.
- Insights, reporting: Oversee the development of dashboards, reports, and post-campaign analyses that connect media delivery, audience, and on-site behavior to client outcomes.
- Establish and continuously refine measurement frameworks, KPIs, and benchmarks for Cast Iron campaigns (e.g., awareness, consideration, engagement, conversions).
- Spearhead proactive industry and category research reports.
- Organize, conduct and publish case studies for client presentations and/or trade publications.
Requirements
- 8+ years of experience in media/marketing analytics, measurement, or marketing science, ideally within digital video/CTV, programmatic, or media owners.
- Strong track record building and presenting client‑facing analytics stories that connect media to business outcomes.
- Deep understanding of media measurement methodologies (e.g., brand lift, conversion/sales lift, MMM, incrementality testing, multi‑touch attribution) and their application to marketer goals.
- Familiarity with CTV and digital video measurement, identity, and the evolving privacy landscape.
- Experience working with or managing third‑party measurement and research partners (e.g., attribution, brand studies, audience and behavioral data providers).
- Proficiency with analytics, BI, and visualization tools (e.g., Excel, Looker, Tableau, or similar) and comfort working with large datasets.
- Excellent communication and presentation skills, with comfort presenting to senior‑level clients and internal executives.
- Bachelor’s degree in Statistics, Economics, Marketing, Data Science, or related field; advanced degree a plus.
- Experience leveraging pre-sales research including video currency and audience measurement and syndicated research tools to analyze demographics, markets, categories, and sports leagues to articulate value positioning in RFPs, pitch decks, and go-to-market materials.
Benefits
- Collaborative and dynamic work culture.
- Competitive salary and benefits package.
- Career development opportunities in the evolving media industry.
Cast Iron Media
Cast Iron Media is a premier sports solutions company, tailoring custom programs to meet the needs of its partners by engaging sports fans at home, at the game and on the go.
Salaries
Posted range
$125K/yr – $140K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
8 (12% of company)
Median Tenure
6.4 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Seed, 1 years ago
Funding History
- Jan 2025Seed
Traffic Signals
Monthly Visitors
2.9K
Traffic Source Mix
Search
27.4%
Direct
48.3%
Referral
6%
Social
16.9%
Paid
1.4%
Headcount Trend
Current headcount: ~67