Own retention growth and cross-channel lifecycle programs to drive repeat revenue, with forecasting, budget optimization, and collaboration with Finance, analytics, and agencies to improve LTV, repeat rate, and win-back efforts.

Job Description

Responsibilities

Own Retention Growth & Financial Outcomes
Accountable for repeat revenue and customer retention performance across ecommerce
Own retention marketing investment strategy and buyer marketing efficiency
Develop and manage monthly, quarterly, and annual retention forecasts
Partner with Finance to evaluate retention efficiency using contribution margin, repeat rate, reactivation rate, and LTV metrics
Monitor pacing and recommend budget reallocations across buyer marketing channels as needed
Lead Cross-Channel Retention Strategy across email, buyer catalog, remarketing, affiliate and influencer
Own lifecycle marketing strategy including segmentation, frequency, and personalization
Lead email and SMS marketing calendar strategy including campaigns and automated lifecycle flows
Own buyer catalog strategy including segmentation, circulation strategy, and incremental ROI evaluation

Requirements

5+ years experience in retention, CRM, or performance marketing
Strong understanding of lifecycle marketing including email, SMS, segmentation, and retention strategy
Experience managing CRM platforms (e.g., Klaviyo or similar) and automated marketing flows
Experience working with external agencies
Strong analytical skills with advanced Excel proficiency and experience using GA4 or similar analytics platforms
Experience with experimentation frameworks and A/B testing
Experience with Direct Mail/Catalog advertising
Financial acumen and comfort working with contribution margin, retention rate, and LTV models
Works effectively within a team environment while leading and developing direct reports and collaborating cross-functionally with other teams
Goal oriented and problem solving mindset

Benefits

Medical, Dental Vision plans
Company Paid Long Term Disability
Employee Assistance Programs
401k with Match
Generous paid time off policies
Gear test, perks and more

Stio

STIO est une société implantée depuis 25 ans sur la commune de VILLERS SAINT PAUL et comporte actuellement 20 salariés.Nous disposons de deux secteurs d’activités, l’un est lié aux activités de chaudronnerie, serrurerie et tuyauterie et l’autre aux activités de chauffage, climatisation, ventilation et plomberie.STIO, c’est travailler dans une ambiance de travail conviviale et dynamique avec des compétences techniques.Vous faites preuve de dynamisme, d’autonomie et vous souhaitez participer à l’avancée d’une société en pleine expansion. N’hésitez pas ! Postulez dès maintenant.

Founded in 1998

Rieux, Hauts-de-France, FRA

10 employees

www.stio60.fr

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Own Retention Growth & Financial Outcomes
Accountable for repeat revenue and customer retention performance across ecommerce
Own retention marketing investment strategy and buyer marketing efficiency
Develop and manage monthly, quarterly, and annual retention forecasts
Partner with Finance to evaluate retention efficiency using contribution margin, repeat rate, reactivation rate, and LTV metrics
Monitor pacing and recommend budget reallocations across buyer marketing channels as needed
Lead Cross-Channel Retention Strategy across email, buyer catalog, remarketing, affiliate and influencer
Own lifecycle marketing strategy including segmentation, frequency, and personalization
Lead email and SMS marketing calendar strategy including campaigns and automated lifecycle flows
Own buyer catalog strategy including segmentation, circulation strategy, and incremental ROI evaluation

Requirements

5+ years experience in retention, CRM, or performance marketing
Strong understanding of lifecycle marketing including email, SMS, segmentation, and retention strategy
Experience managing CRM platforms (e.g., Klaviyo or similar) and automated marketing flows
Experience working with external agencies
Strong analytical skills with advanced Excel proficiency and experience using GA4 or similar analytics platforms
Experience with experimentation frameworks and A/B testing
Experience with Direct Mail/Catalog advertising
Financial acumen and comfort working with contribution margin, retention rate, and LTV models
Works effectively within a team environment while leading and developing direct reports and collaborating cross-functionally with other teams
Goal oriented and problem solving mindset

Benefits

Medical, Dental Vision plans
Company Paid Long Term Disability
Employee Assistance Programs
401k with Match
Generous paid time off policies
Gear test, perks and more