Media Buyer

USA (Remote)

$3K/mo – $5K/moMid LevelFull time

Posted 4 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

The Media Buyer generates qualified leads that convert into booked calls, at a cost the business can sustain and scale.
A campaign goes live. A Media Buyer manages it.
The job is done when leads are arriving at or below cost target, landing pages are converting at benchmark, and the path from click to booked call is working.
The outcome of this function is a qualified pipeline. Not impressions. Not clicks. Not leads. A lead that shows up and books a call.
The primary outcome of the Media Buyer role is cost-efficient, qualified lead flow: leads that convert into booked calls at or below the benchmarks defined in this document.
You own your accounts: Every offer, campaign, or project assigned to you is your responsibility from launch through performance.
Budget utilization, creative testing, bid strategy, and landing page alignment are yours to manage.
Underperformance in your portfolio is not a circumstance. It is a problem you are expected to identify and address before it is flagged to you.
You know your numbers: At any point in the week, you know your CPL, landing page conversion rate, and cost per booked call across your active accounts.
You do not wait for the weekly report to find out where you stand.

Massive New Patient Generation for Aggressive Practice Growth

9 employees (2 in marketing)

Monthly Visitors

328

Traffic Source Mix

33.1%

Direct

52%

Referral

5.1%

Social

8.9%

Paid

0.8%

Current headcount: ~9

Marketing Team Size

2 (22% of company)

Marketing Roles Posted (Last 30 Days)

The Media Buyer generates qualified leads that convert into booked calls, at a cost the business can sustain and scale.
A campaign goes live. A Media Buyer manages it.
The job is done when leads are arriving at or below cost target, landing pages are converting at benchmark, and the path from click to booked call is working.
The outcome of this function is a qualified pipeline. Not impressions. Not clicks. Not leads. A lead that shows up and books a call.
The primary outcome of the Media Buyer role is cost-efficient, qualified lead flow: leads that convert into booked calls at or below the benchmarks defined in this document.
You own your accounts: Every offer, campaign, or project assigned to you is your responsibility from launch through performance.
Budget utilization, creative testing, bid strategy, and landing page alignment are yours to manage.
Underperformance in your portfolio is not a circumstance. It is a problem you are expected to identify and address before it is flagged to you.
You know your numbers: At any point in the week, you know your CPL, landing page conversion rate, and cost per booked call across your active accounts.
You do not wait for the weekly report to find out where you stand.