Own end-to-end digital marketing strategy and ROAS targets.
Must-have: Proven success leading data-driven omnichannel campaigns with large budgets.
Standout: Plans to build an external digital marketing offering and scalable processes.

Job Description

Drive omnichannel paid media strategy and ROI at scale, owning budgets, forecasting, and a high-growth marketing team.

Own end-to-end digital marketing strategy and ROAS targets.
Translate business objectives into clear performance marketing plans.
Ideate, test, launch, and scale paid media campaigns across major platforms.
Continuously optimize creative, targeting, funnels, and spend to maximize ROI.
Make rapid, data-driven decisions on where to double down, pause, or kill campaigns.
Integrate AI into marketing initiatives to optimize resources.
Manage and allocate significant paid media budgets.
Build forecasting models tied to spend, CAC, LTV, and revenue outcomes.
Partner with Finance and Leadership to align spend with growth targets.
Oversee creative strategy in partnership with internal teams to convert, not just look good.

Requirements

Required – Proven success leading omnichannel, performance-driven and data-informed digital marketing and paid media.
Demonstrated track record of meeting or exceeding ROAS targets.
Experience managing large ad budgets with accountability for results.
Strong analytical and financial mindset (CAC, LTV, ROAS, contribution margin).
Experience leading, hiring, and developing marketing teams.
Comfortable operating in a fast-paced, high-accountability environment.

Preferred

Experience scaling marketing in a high-growth company.
Background in direct response, performance marketing, or growth marketing.
Experience building or selling marketing services externally.
Familiarity with global campaigns and international audiences.

Valuetainment

Valuetainment is a part of the Patrick Bet-David family of companies. Along with Bet-David Consulting and Minnect, we are growing in the media, consulting, and production space. Valuetainment hosts 15 channels with more than a billion YouTube views. We create short and long form content, host live events, and produce several podcasts (e.g., The PBD Podcast, The Unusual Suspects, The Biz Doc, Her Talk, Dangerous Conversations). The future looks bright. Join us.

Founded in 2013

Fort Lauderdale, Florida, USA

122 employees (32 in marketing)

www.youtube.com/@VALUETAINMENT

Traffic Signals

Monthly Visitors

29.7B

Monthly Google Ads Budget

$2.1M

Traffic Source Mix

19.2%

Direct

77.1%

Referral

2.6%

Social

0.5%

Paid

0.3%

Headcount Trend

Current headcount: ~122

Marketing Team

Marketing Team Size

20 (16% of company)

Median Career Experience

20 years

Median Tenure

1.4 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Juan Ochoa

VP of Marketing

At the company for 1 year 5 months

Angela Ariza

Digital Marketing Director

At the company for 1 year 5 months

Marketing jobs

Vice President Digital Marketing

Digital Content Coordinator

Digital Content Coordinator, Valuetainment

Digital Content Coordinator, Valuetainment

Marketing Coordinator, Lion Holdings

All marketing roles in the US

All marketing roles in the US

Vice President Digital Marketing

Digital Content Coordinator

Digital Content Coordinator, Valuetainment

Digital Content Coordinator, Valuetainment

Marketing Coordinator, Lion Holdings

Vice President Digital Marketing

Top 1% of applicants do these two things.

Job Summary

Job Description

Requirements

Preferred

Valuetainment

Traffic Signals

Headcount Trend

Marketing Team

People

Marketing Leadership

Recent News

All marketing roles in the US

All marketing roles in the US

Vice President Digital Marketing

Digital Content Coordinator

Digital Content Coordinator, Valuetainment

Digital Content Coordinator, Valuetainment

Marketing Coordinator, Lion Holdings

Vice President Digital Marketing

Top 1% of applicants do these two things.

Job Summary

Job Description

Requirements

Preferred

Valuetainment

Traffic Signals

Headcount Trend

Marketing Team

People

Marketing Leadership

Recent News