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Marketing jobs

1 marketing jobs

1 day ago

Sr. Lead, Marketing Strategy, Capital Formation

Crux

USA (Remote)Full time$160K/yr – $200K/yr

Marketing jobs in the US

Crux

Sr. Lead, Marketing Strategy, Capital Formation

USA (Remote)

$160K/yr – $200K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own and execute Crux's go-to-market and cross-functional strategy for clean energy capital solutions, shaping positioning, messaging, and enablement to win business with developers and sponsors.

Lead GTM planning and execution for products and features serving developers and sponsors
Shape differentiated positioning across customer touchpoints for capital seekers
Translate customer insights into strategy and drive commercial enablement

Job Description

Responsibilities

Lead go-to-market strategy: Own GTM planning and execution for products, services, and features serving developers and sponsors. Define target segments, shape launch strategies, and prioritize opportunities in partnership with product, commercial, and marketing teams.
Shape positioning and messaging: Develop differentiated narratives and value propositions that connect Crux's capabilities to the financing needs and business priorities of capital seekers. Ensure our story is clear, compelling, and consistent across customer touchpoints.
Bring deep customer understanding: Serve as a voice of the developer and sponsor audience, applying your knowledge of project development, financing structures, and capital markets to positioning, product strategy, and commercial priorities.
Turn insight into strategy: Connect customer feedback, competitive intelligence, and market trends to identify opportunities, sharpen our differentiation, and recommend where and how Crux should compete.
Enable commercial success: Equip customer-facing teams with the messaging, tools, and training they need to have more effective conversations and win business. Develop high-impact materials, including training programs, competitive battlecards, and sales plays, and measure their effectiveness.
Drive cross-functional alignment: Partner with product, commercial, market intelligence, and marketing leaders to translate business priorities into coordinated action. Collaborate closely with your capital-provider counterpart to ensure our strategies connect across both sides of the market.

Requirements

Direct experience with clean energy developers or sponsors, with a strong understanding of project development, financing needs, and the decisions that drive capital formation.
5+ years of experience in B2B marketing, product marketing, commercial strategy, or a related strategic function, including experience in a startup or high-growth environment.
Demonstrated ownership of strategic initiatives, from identifying opportunities and developing recommendations through execution and measurement.
Experience developing positioning and go-to-market strategies for complex products or services, ideally across multiple customer segments or buyer personas.
Proven ability to translate technical and financial complexity into clear, differentiated messaging that resonates with customers.
Experience developing commercial enablement programs and materials that improve customer-facing effectiveness and contribute to business outcomes.
Strong cross-functional influence and relationship-building skills, including the ability to earn trust, challenge assumptions, and align senior stakeholders without direct authority.
Structured, analytical thinking and sound commercial judgment, with the ability to synthesize ambiguous information into clear recommendations and action.

Benefits

Healthcare : We cover 100% of premiums for employees with a variety of plans on Aetna (nationwide) and Kaiser (WA and California) and subsidize 80% for dependents (total as a group), if relevant.
Dental & vision : We cover 100% of premiums for employees and 80% for dependents (each), if relevant.
Family forming & fertility support
Parental leave : 16 weeks for birthing parents and 12 weeks for non-birthing parents.
Holidays : 10 company holidays per year.
Paid time off : 20 days per year.
401k : account fees supported by Crux.

Crux

Crux is the capital markets technology company changing the way clean energy and manufacturing projects are financed in the US. Crux’s platform, market intelligence, and expert team help developers and manufacturers raise capital through all stages of project development and operation. The company’s first offering is the leading platform for tax credit transfers.

Founded in 2023

93 employees (11 in marketing)

www.cruxclimate.com

Salaries

Posted range

$160K/yr – $200K/yr

Taken straight from the job posting.

See all Crux salaries

Marketing Team

Marketing Team Size

9 (10% of company)

Median Career Experience

10 years

Median Tenure

1.3 years

Marketing Roles Posted (Last 30 Days)

People

Founders / CEO

Abhijeet Sapar

Co-Founder

At the company for 1 year 8 months

Chip Nash

Co-Founder & CEO

At the company for 2 years 7 months

Marketing Leadership

Nathan Sikes

Sr. Director of Demand Generation

At the company for 11 months

Grace Maisey

Senior Director Product Marketing

At the company for 1 year 3 months

Holly Bowers

Senior Brand & Content Lead

At the company for 2 years 1 month

Matthew Underwood

Marketing Operations Lead

At the company for 1 year

Funding

Total Funding

$77.1M

Last Raise

$50M

Series B, 11 months ago

Funding History

Apr 2025
Series B • $50M
Jun 2023
Seed • $4.3M
Apr 2023
Seed • $4.6M

Traffic Signals

Monthly Visitors

29K

Monthly Google Ads Budget

$7K

Traffic Source Mix

32.6%

Direct

55.5%

Referral

Social

2.8%

Paid

Headcount Trend

Current headcount: ~95

News about Crux

Crux, rising NYC clean energy fintech firm, acquires Daedaline to build out AI capabilities

Oct 7, 2025 • Technical.ly

Weil Advises Crux Capital in Closing of Inaugural Fund with Over $340M in Commitments

Sep 18, 2025 • Weil

Exclusive | Sunbelt-Focused Crux Capital Collects $342 Million for Debut Fund

Sep 15, 2025 • The Wall Street Journal

Links

www.cruxclimate.com

X (Twitter)

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Career insights

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Explore Marketing jobs

Responsibilities

Lead go-to-market strategy: Own GTM planning and execution for products, services, and features serving developers and sponsors. Define target segments, shape launch strategies, and prioritize opportunities in partnership with product, commercial, and marketing teams.
Shape positioning and messaging: Develop differentiated narratives and value propositions that connect Crux's capabilities to the financing needs and business priorities of capital seekers. Ensure our story is clear, compelling, and consistent across customer touchpoints.
Bring deep customer understanding: Serve as a voice of the developer and sponsor audience, applying your knowledge of project development, financing structures, and capital markets to positioning, product strategy, and commercial priorities.
Turn insight into strategy: Connect customer feedback, competitive intelligence, and market trends to identify opportunities, sharpen our differentiation, and recommend where and how Crux should compete.
Enable commercial success: Equip customer-facing teams with the messaging, tools, and training they need to have more effective conversations and win business. Develop high-impact materials, including training programs, competitive battlecards, and sales plays, and measure their effectiveness.
Drive cross-functional alignment: Partner with product, commercial, market intelligence, and marketing leaders to translate business priorities into coordinated action. Collaborate closely with your capital-provider counterpart to ensure our strategies connect across both sides of the market.

Requirements

Direct experience with clean energy developers or sponsors, with a strong understanding of project development, financing needs, and the decisions that drive capital formation.
5+ years of experience in B2B marketing, product marketing, commercial strategy, or a related strategic function, including experience in a startup or high-growth environment.
Demonstrated ownership of strategic initiatives, from identifying opportunities and developing recommendations through execution and measurement.
Experience developing positioning and go-to-market strategies for complex products or services, ideally across multiple customer segments or buyer personas.
Proven ability to translate technical and financial complexity into clear, differentiated messaging that resonates with customers.
Experience developing commercial enablement programs and materials that improve customer-facing effectiveness and contribute to business outcomes.
Strong cross-functional influence and relationship-building skills, including the ability to earn trust, challenge assumptions, and align senior stakeholders without direct authority.
Structured, analytical thinking and sound commercial judgment, with the ability to synthesize ambiguous information into clear recommendations and action.

Benefits

Healthcare : We cover 100% of premiums for employees with a variety of plans on Aetna (nationwide) and Kaiser (WA and California) and subsidize 80% for dependents (total as a group), if relevant.
Dental & vision : We cover 100% of premiums for employees and 80% for dependents (each), if relevant.
Family forming & fertility support
Parental leave : 16 weeks for birthing parents and 12 weeks for non-birthing parents.
Holidays : 10 company holidays per year.
Paid time off : 20 days per year.
401k : account fees supported by Crux.