2 days ago
Manager, Local Marketing
Charles Schwab
Austin, TX (Hybrid)$100K/yr – $110K/yr
Manager, Local Marketing
Austin, TX (Hybrid)
$100K/yr – $110K/yrManager3+ years exp
Posted 2 days ago
Job Summary
Own the local marketing program for a branch network, partnering with local leaders to craft and execute integrated plans that generate leads, nurture opportunities, and drive growth across the sales lifecycle.
- Lead development of annual and quarterly marketing plans in collaboration with branch leadership.
- Coach and partner with Financial Consultants and branch teams to meet engagement and growth goals.
Job Description
Responsibilities
- The Manager, Local Marketing, is an individual contributor who partners with local branches to develop integrated marketing plans that drive new leads, conversions, and client consolidations within that community.
- The Manager is responsible for partnering with branch leaders to set the strategy, developing and implementing the execution plan to help nurture these opportunities throughout the sales lifecycle.
- Building strong relationships with our sales force - and understanding the local communities, demographics and psychographics of that local audience - are keys to success in this role.
- It is expected that 15% of the Manager's time is spent in the local markets they support.
- Collaborate daily with the local branch partners to act as their marketing and lead gen thought partner: identify opportunities, deepen the engagements, and coach Financial Consultants on meeting identified goals
- Develop annual marketing plan that elevates the branch network within the local community, delivers leads and provides opportunities to nurture these relationships
- Build and maintain effective working partnerships across the Marketing organization (PR, local advertising, events, social media, sponsorships and memberships)
- Proactively identify new growth opportunities for the branch teams, and help them to determine and execute related plans
- Act as an accountable partner in the local branch team’s success, and advocate on behalf of this team
- Participate in regional business calls to provide guidance for achieving success and share best practices across the network
Requirements
- 3-5 years of marketing experience
- Basic knowledge of relationship marketing channels, ability to see connections to develop integrated marketing plans that bring together a coordinated set of tactics that deepen engagement across the prospect lifecycle
- Ability to work autonomously, proven self-starter
- Attention to detail, and strong organizational and problem-solving skills
- Data-curious, capable of leveraging results to help drive outcomes for the branch network
- Exceptional relationship-building skills
Preferred
- Experience in partnering with sales organizations to help them achieve their goals is preferred
- Relentlessly curious, never satisfied with the status quo, seeks and implements recommendations for continuous improvement
Benefits
- 401(k) with company match and Employee stock purchase plan
- Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions
- Paid parental leave and family building benefits
- Tuition reimbursement
- Health, dental, and vision insurance
- Share: Facebook LinkedIn X Email Eligible Schwabbies receive Medical, dental and vision benefits 401(k) and employee stock purchase plans Tuition reimbursement to keep developing your career Paid parental leave and adoption/family building benefits Sabbatical leave available after five years of employment
Charles Schwab
Charles Schwab is a different kind of investment services firm – one that strives to disrupt the status quo of the traditional Wall Street approach on behalf of our clients. We believe today, as we did on Day 1, that when you find ways to improve the investing experience for your clients, then business results will follow. Follow our company culture at #SchwabLife and see how we give back at #Schwab4Good. Support hours: 7 a.m.–7 p.m. CT or 24/7 at schwab.com/contact-us. Social Media Disclosures: https://www.aboutschwab.com/social-media (#0424-TM8W)
Salaries
Posted range
$100K/yr – $110K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
648 (2% of company)
Median Career Experience
20 years
Median Tenure
8.8 years
Marketing Roles Posted (Last 30 Days)
3
People
HR / Recruitment
Marketing Leadership
Stacy Hammond
Chief Marketing Officer
At the company for 25 years 2 months
Jo Magoncelli
Executive Assistant to Chief Marketing Officer
At the company for 11 years 6 months
Larry Hanback
Vice President - Marketing Operations
At the company for 22 years 10 months
Greg Shopoff
Head of Marketing Strategy, Planning and Analytics
At the company for 9 years 11 months
Traffic Signals
Monthly Visitors
99.9K
Monthly Google Ads Budget
$3.2K
Traffic Source Mix
Search
46.5%
Direct
43.6%
Referral
8%
Social
1.2%
Paid
0.6%
Headcount Trend
Current headcount: ~33.6K
News about Charles Schwab
Links
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