2 months ago
VP, Marketing & Communications
Richemont
New York City, NY (Hybrid)Full time$220K/yr – $248K/yr
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VP, Marketing & Communications
New York City, NY (Hybrid)
$220K/yr – $248K/yrSenior Level12+ years expFull time
Posted 2 months ago
Job Summary
Own and optimize the North America marketing function, leading budget ROI, brand localization, cross-functional strategy, and a high-performing team, while partnering with HQ to drive luxury brand narratives and CRM.
- Own budget ROI and regional P&L alignment across campaigns
- Define local brand narrative and ensure HQ guidelines are translated for NA
- Lead integrated media, partnerships, events, CRM and team development
Job Description
Responsibilities
- Own strategic allocation and accountability of the A&P budget, ensuring clear ROI tied to regional P&L.
- Drive integrated marketing and communications strategies across all departments (Retail, Wholesale, eCommerce/CRC, Finance, Operations, HR).
- Serve as a key member of the North America Executive Committee and primary strategic partner with HQ.
- Define and localize the Maison's brand narrative for North America, adapting HQ guidelines for product launches and messaging.
- Oversee integrated media strategy (digital, print, social, OOH/DOOH) for brand building and performance, directing agency partnerships.
- Cultivate relationships within entertainment, sports, and cultural industries for high-visibility placements and manage local brand reputation.
- Define the strategic vision for the B2C event calendar (approx. 300 annually) with built-in ROI measurement .
- Own the North America CRM strategy in partnership with commercial heads, championing a client-centric mindset and designing personalized client journeys.
- Build, mentor, and develop a high-performing marketing and communications team, fostering innovation and agility.
Requirements
- 12–15 years of progressive marketing/communications experience, with at least 7 years leading cross-functional teams, ideally within luxury, premium retail, or hospitality.
- Deep understanding of the luxury client, brand codes, and the North American market dynamics.
- Proven track record in strategic A&P budget management with measurable ROI and driving transformational change.
- Exceptional executive-level communication, presentation, and negotiation skills, with the ability to influence diverse stakeholders.
- A strategic, creative, and analytical mindset, leveraging data for informed decision-making.
- Demonstrated entrepreneurial approach to building impactful partnerships and activations.
- Proficiency with relevant marketing technologies (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud, SAP) and analytics tools.
- Fluent English is essential; French or Italian is a strong asset, along with willingness to travel.
Preferred
- French or Italian is a strong asset.
- Willingness to travel.
Benefits
- Employee wellbeing is a top priority at Richemont. We offer a comprehensive benefits program to support employees and their loved ones.
- Our core benefits include medical, dental, and vision programs.
- Health savings and flexible spending accounts are also available.
- The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match.
- Understanding the importance of work-life balance, our total rewards include paid time off, a wellness reimbursement benefit, and access to the employee assistance program.
- Employees are encouraged to make a difference in their local communities with volunteer days off, supporting initiatives that drive change.
Richemont
4.0 Glassdoor
At Richemont, we craft the future. Our unique portfolio includes prestigious Maisons distinguished by their craftsmanship and creativity. Richemont’s ambition is to nurture its Maisons and businesses and enable them to grow and prosper in a responsible, sustainable manner over the long term. Richemont operates in three business areas: Jewellery Maisons with Buccellati, Cartier, Van Cleef & Arpels and Vhernier; Specialist Watchmakers with A. Lange & Söhne, Baume & Mercier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, Roger Dubuis and Vacheron Constantin; and Other, primarily Fashion & Accessories Maisons with Alaïa, Chloé, Delvaux, dunhill, G/FORE, Gianvito Rossi, Montblanc, Peter Millar, Purdey, Serapian as well as Watchfinder & Co. People are at the heart of Richemont’s success. Nurturing distinctive luxury craftsmanship, enabling a creative and innovative spirit and empowering people to grow is key to our purpose of crafting the future. As a global organisation, we employ people from 130 nationalities in 40 countries throughout our Maisons, regions and central functions offering the opportunity to build unique and diverse career journeys.
Founded in 1988
Bellevue, Geneva, CH
33K employees (4,706 in marketing)
78% recommend to a friend
100% CEO approval
Salaries
Posted range
$220K/yr – $248K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
2,474 (8% of company)
Median Career Experience
9 years
Median Tenure
10.4 years
Marketing Roles Posted (Last 30 Days)
3
People
Marketing Leadership
Alice Murphy
Marketing Director, Roger Dubuis - Americas
At the company for 1 year 10 months
Alain RIGUIDEL
Regional Brand Director Piaget & Vacheron Constantin
At the company for 24 years 5 months
Judith Dill, MBA
Brand Accounting Senior Manager
At the company for 7 years 9 months
Marcela Roudenbush
Brand Manager
At the company for 23 years 3 months
Funding
Total Funding
$15.3M
Last Raise
$15.3M
Undisclosed, 2 years ago
Funding History
- Jun 2024Undisclosed • $15.3M
- Nov 2021Undisclosed
Traffic Signals
Monthly Visitors
776.3K
Traffic Source Mix
Search
30.6%
Direct
47.1%
Referral
12.6%
Social
8%
Paid
1.4%
Headcount Trend
Current headcount: ~31.2K