2 months ago
Senior Product Marketing Manager
Diasorin
Austin, TX (On-site)Full time
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Senior Product Marketing Manager
Austin, TX (On-site)
Salary Not AvailableSenior Level10+ years expFull time
Posted 2 months ago
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Job Summary
Own the LTG go-to-market narrative and strategic GTM program to accelerate partner adoption and revenue.
- Own master messaging architectures that translate complex science into customer value across campaigns, enablement, and sales plays.
- Lead segmentation and adoption frameworks (personas, TAM/SAM/SOM, buying criteria) to guide targeting and resource allocation.
- Architect integrated GTM programs (SEM, content, email, social, partner marketing) and establish KPI dashboards for MQL→SQL quality and ROI.
Job Description
Responsibilities
- The Sr Product Marketing Manager will own the Luminex Licensed Technology Group's go-to-market strategy and technical narrative to accelerate partner success and adoption.
- Lead market strategy, messaging, campaigns, and sales enablement—translating complex technology into compelling value propositions and orchestrating integrated programs that drive pipeline and revenue outcomes.
- Strategic Marketing & Market Insights: Inform LTG market strategy: synthesize market research, VOC, and commercial insights into clear recommendations that shape product roadmaps, and GTM priorities.
- Build and operationalize segmentation & adoption frameworks (personas, TAM/SAM/SOM, buying criteria) to guide targeting, resource allocation, and commercialization plans.
- Anticipate market shifts (competitive, regulatory, technology trends) and advise leadership on positioning, investment, and partner strategy.
- Co-develop with strategic partners to validate use cases, inform new offerings, and de-risk adoption.
- Messaging & Positioning: Own master messaging architectures that translate complex scientific and workflow concepts into differentiated, customer centric value propositions. centric value propositions.
- Lead global positioning strategies aligned to personas, research/clinical workflows, and regional priorities—ensuring consistency with room for localization.
- Partner with R&D and Product to convert performance data and validation evidence into compelling, evidence-backed stories.
- Advance Luminex’s innovation narrative to reinforce platform advantages and brand leadership.
- Campaigns & Demand Generation: Architect integrated GTM programs (SEM, content, email nurture, social, partner co-marketing) to drive awareness, pipeline, and adoption across partner channels.
- Map and optimize the full journey—from discovery to enablement to expansion—reducing friction and improving conversion, engagement, and retention.
- Lead launch excellence for new products, assays, and updates; align marcom, PM, BD, and regions on objectives, timelines, and success metrics.
- Establish KPI dashboards to track MQL→SQL quality, partner engagement, pipeline contribution, and ROI; iterate with data.
- Sales Enablement & Collateral: Equip global commercial teams and partners with strategic tools (battle cards, objection handling, value frameworks, case studies, executive decks, web site content) tied to clear plays.
- Deliver training programs that elevate field proficiency in product value, use cases, workflows, and competitive differentiation.
- Govern content standards and reuse to ensure accuracy, scientific integrity, and brand consistency across collateral.
- Align sales enablement tools and training with key revenue goals—acquiring new customers, expanding existing accounts, and driving broader adoption across partner portfolios.
- Events & Thought Leadership: Set tradeshow strategy to maximize brand visibility, partner activation, and qualified lead capture with clear pre/during/post plans.
- Cultivate KOLs and customer champions to support early adoption, validation, publications, and co-marketing .
Requirements
- Bachelor's Degree Bachelor’s in Biology/Chemistry/Engineering (MBA preferred) with 10+ years in product marketing, product management, or business development within Life Sciences, Pharma, Analytical Instrumentation, or Diagnostics required
- 10+ Years Deep understanding of Life Science Research, drug development, diagnostics/IVD markets, assays, and analytical workflows; proven record shaping product and GTM strategy required
- Fluency in Salesforce + marketing automation (Marketo/Pardot) and analytics (Google Analytics); excellent technical writing, communication, and cross-functional leadership. (High proficiency)
- Bias for impact: adept at managing multiple priorities, meeting tight deadlines, and delivering measurable commercial outcomes. (High proficiency)
- Collaborative team player with a track record of engaging cross-functional stakeholders. (High proficiency)
Nice to Have
- MBA preferred
Benefits
- Our people are passionate about what they do, the product they sell, and the customers they serve.
- If you're looking for an opportunity to be a part of a work family that values collaboration, innovation and dedication, we're the right company for you.
- Diasorin is committed to building a workplace where people feel empowered to contribute ideas, take ownership, and grow their careers.
- We believe diverse perspectives strengthen innovation and help us deliver meaningful impact for patients and customers worldwide.
Diasorin
Headquartered in Italy and listed on the Italian Stock Exchange within the FTSE MIB Index, Diasorin is a global leader in the In Vitro Diagnostic (IVD) field and, since 2021, has been active in the Life Science business. For over 50 years, the Company has been developing, producing, and marketing reagent kits used by diagnostic laboratories worldwide.The Group operates across five continents through 35 companies, 4 branches, 10 manufacturing facilities, and 9 research and development centers. Our extensive diagnostic testing and life science offering, continuously enhanced through significant investments in research, positions Diasorin as the player with the broadest range of specialty tests available in the diagnostic market, identifying the Group as “The Diagnostic Specialist.”With a team of over 3,200 employees worldwide, including more than 400 researchers, we are committed to improving healthcare and enhancing people's quality of life. We value diversity, skills, and talent as key drivers of innovation and excellence, fostering an inclusive work environment that evolves alongside the ever-changing landscape of global healthcare.
Traffic Signals
Monthly Visitors
77K
Traffic Source Mix
Search
43%
Direct
40.6%
Referral
8.3%
Social
6.7%
Paid
1.3%
Headcount Trend
Current headcount: ~2.6K
Marketing Team
Marketing Team Size
86 (3% of company)