1 day ago
Marketing Data Senior Manager
Wintrust Financial Corporation
Rosemont, IL (On-site)Full time$98K/yr – $132K/yr
Marketing Data Senior Manager
Rosemont, IL (On-site)
$98K/yr – $132K/yrSenior Level10+ years expFull time
Posted 1 day ago
Job Summary
Own and lead the marketing data team to champion insight-informed decisions, partnering with Marketing to define audience, measurement, and multi-channel analytics; design attribution and data pipelines while ensuring data accuracy and privacy.
- Lead the marketing data team and drive insight-informed decisions.
- Partner with Marketing to define audiences, measurement, and multi-channel analytics.
- Design, implement, and monitor attribution models and data pipelines with privacy controls.
Job Description
Responsibilities
- Lead the marketing data team, setting strategic goals and providing guidance and mentorship to team members in order to champion insight-informed decisions by being a consultative partner, democratizing and socializing data, demonstrating marketing impact and bringing teams along in creating analytics-driven value.
- Partner with Marketing leaders to define audience, segmentation, and measurement requirements for multi-channel campaign delivery. Develop and deliver first- and third-party marketing analytics strategies, defining how we collect, manage, and activate data to improve personalization and performance.
- Design, implement, and refine multi-touch attribution models and media mix plans to maximize ROI, ensuring data accuracy and integrity across multiple sources and systems. Ensure all marketing data practices adhere to privacy regulations and internal policies. Partner with MarTech and IT teams to ensure clean, accurate and timely data pipelines. Manage external vendor and platform relationships, evaluate new technologies and partners.
Requirements
- Minimum 10+ years of progressive experience in marketing analytics, business intelligence, data science, or digital marketing. Knowledge related to digital banking, and retail and commercial banking preferred.
- Deep expertise in marketing measurement, including multi-touch attribution, marketing mix modeling, omnichannel performance frameworks and KPI governance.
- Expertise with analytical and statistical tools, visualization software, and marketing data platforms.
- Demonstrated experience in leading people, talent development, team building and contributing to an overall growth culture.
- Excellent written and verbal communication skills.
- Ability to adapt to evolving business needs and prioritize appropriately.
Benefits
- Medical Insurance
- Dental
- Vision
- Life insurance
- Accidental death and dismemberment
- Short-term and long-term Disability Insurance
- Parental Leave
- Employee Assistance Program (EAP)
- Traditional and Roth 401(k) with company match
- Flexible Spending Account (FSA)
Wintrust Financial Corporation
3.8 Glassdoor
Wintrust Financial Corporation delivers sophisticated financial capabilities with a community bank personality across its businesses in banking, specialty finance, and wealth management. Wintrust’s teams put clients first and deliver financial solutions that create impact in our communities and value for our shareholders. At the core of our company are the values that guide our decisions and our actions every day: Integrity, Accountability, Well-being, and Teamwork.
Founded in 1991
Des Plaines, Illinois, USA
5.2K employees (73 in marketing)
74% recommend to a friend
87% CEO approval
Salaries
Posted range
$98K/yr – $132K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
55 (1% of company)
Median Career Experience
14.5 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Wendy Schenker
Senior Vice President, Chief Marketing Officer
At the company for 20 years 11 months
Amy Yuhn
EVP, Chief Brand, Engagement and Impact Officer
At the company for 1 year 9 months
Marcia Kerber
Marketing Manager, VP
At the company for 1 year 9 months
Paul D.
Senior Vice President Marketing
At the company for 7 years 8 months
Funding
Total Funding
$683M
Last Raise
$425M
Post IPO Equity, 10 months ago
Funding History
- May 2025Post IPO Equity • $425M
- Jun 2022Post IPO Equity • $258M
- Aug 2008Post IPO Debt
Traffic Signals
Monthly Visitors
388.7K
Monthly Google Ads Budget
$377.5K
Traffic Source Mix
Search
16.7%
Direct
50.3%
Referral
31.2%
Social
0.5%
Paid
1.2%
Headcount Trend
Current headcount: ~5.2K
News about Wintrust Financial Corporation
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.