10 days ago
Paid Search Strategist
Butler Till
USA (On-site)$49K/yr – $72K/yr
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Paid Search Strategist
USA (On-site)
$49K/yr – $72K/yrMid Level3+ years exp
Posted 10 days ago
Job Summary
Own and lead client paid search programs, translating raw data into clear stories, and collaborating cross-functionally to optimize performance and align with business goals.
- Drive performance insights and optimization recommendations
- Coordinate with Analytics and Planning to shape channel strategies and KPIs
Job Description
Responsibilities
- Serve as an expert point of contact for clients enrolled in our Paid Search program
- Educate clients on paid search fundamentals and program details
- Provide performance read outs and insights, showcasing how our team’s work drives business outcomes
- Coach clients on appropriate budget and investment level
- Maintain documentation of client communication
- Analyze, review, and report on effectiveness of campaigns to clients
- Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impacted performance
- Acts as channel SME, fields any questions and/or provide any follow-ups to channel-specific inquiries
- May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement
- Collaborates with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategies
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
- Minimum of 3 years of experience managing and leading campaigns in the channel ecosystem
- Experience with strategic planning and applied experience of bringing plans to execution
- Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments
- Experience working in multi-location marketing and/or highly regulated industries
- Proactive and curious attitude
- Strong problem-solving skills
- Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities
- Use of advanced Search bidding platforms (SA360, Marin, etc.)
- Strong Excel skills (VLOOKUP, Pivot tables/charts, etc.)
Preferred
- Experience working in multi-location marketing and/or highly regulated industries
- Proactive and curious attitude
- Strong problem-solving skills
- Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities
- Use of advanced Search bidding platforms (SA360, Marin, etc.)
- Strong Excel skills (VLOOKUP, Pivot tables/charts, etc.)
- Experience in customer-facing roles about paid media performance and strategy
Benefits
- ESOP (employee stock ownership plan)
- annual bonus
- full benefits package
- paid time off benefits
- 100% paid parental leave
Butler Till
As an independent, women-owned/led, 100% employee-owned, B Corporation, we create award-winning campaigns that deliver measurable business impact. Free from holding company constraints, our agile and accountable approach genuinely serves our clients' best interests. With 25+ years of experience, we specialize in media, campaign analytics, marketing science, creative services, and healthcare marketing, connecting brands with audiences in meaningful ways. Looking for localized marketing solutions? We have that covered too. Endless spreadsheets, logins, tabs open, and emails. We know how complex local marketing can be, so we built the technology to make it easier, BetterLocal.
Salaries
Posted range
$49K/yr – $72K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
126 (29% of company)
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
32.1K
Traffic Source Mix
Search
31.4%
Direct
54.6%
Referral
6.6%
Social
6.4%
Paid
1%
Headcount Trend
Current headcount: ~441
Recent News
Links
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