2 days ago
Growth Marketing Manager
Gordon Food Service
Wyoming, MI (Unknown)Full time
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Growth Marketing Manager
Wyoming, MI (Unknown)
Salary Not AvailableSenior Level8+ years expFull time
Posted 2 days ago
Job Summary
Own the strategic product marketing and growth engine, leading multi-channel campaigns, lifecycle optimization, and leadership for a specialist team across Brand, RMN, and Retention pillars.
- Align strategy with Marketing Operations, Product Owners, and analytics teams to drive growth and retention.
- Establish and govern a hypothesis-driven testing framework and full-funnel metrics.
Job Description
Responsibilities
- Strategic Product Marketing & Growth Engine Execution: Direct overarching product marketing, positioning, and organic/paid growth strategies—spanning SEO, AI Engine Optimization (AEO/AIO), lead generation, and landing page UX. Build and govern a structured, hypothesis-driven A/B testing framework to continuously optimize multi-channel conversion and campaign velocity.
- Customer Lifecycle & Retention Strategy: Drive the end-to-end customer lifecycle strategy, partnering with Marketing Operations for technical deployment. Direct automated onboarding, retention, win-back, and churn-mitigation campaigns that accelerate re-order velocity and expand Customer Lifetime Value (CLV).
- Commerce Media & Vendor Partnerships: Lead the strategic packaging, positioning, and commercial execution of Retail Media Network (RMN) ad inventory, supplier-funded campaigns, and vendor promotional partnerships to unlock new revenue streams.
- Technical Leverage & Operational Scaling: Partner closely with Marketing Operations and team Product Owners to translate commercial strategies into technical requirements. Enforce campaign brief governance, leverage generative AI and automation platforms, and track full-funnel cohort retention metrics to optimize overall platform efficiency
- Team Leadership & Scope Governance: Directly lead, coach, and manage a team of marketing specialists. Establish clear KPIs, focus areas, and operational boundaries across Brand & Acquisition, Commerce Media (Retail Media Network), and Retention pillars.
Requirements
- Bachelor's degree in Business, Marketing or related is required.
- Eight years of strategic and executional responsibilities in digital marketing or eCommerce required, including three years leading and developing a digital team.
- Commercial & Strategic Acumen: Proven ability to connect corporate financial objectives to multi-channel execution, maximizing customer lifetime value and channel yield.
- Team Leadership & Scope Governance: Strong management skills to coach specialists, manage workload intake, and maintain clear operational boundaries across acquisition, media monetization, and retention.
- Lifecycle & Retention Mastery: Deep understanding of customer journey mapping, behavioral triggers, segmentation, and re-order velocity models.
- Data-Driven & Experimental Mindset: Skilled in hypothesis-driven A/B testing methodologies, cohort retention analysis, and measuring campaign ROI.
- Cross-Functional Collaboration: Exceptional partnership skills to interface with Marketing Operations, Product Owners, Analytics teams, and vendor partners.
- Marketing Automation Platforms: Enterprise platforms (e.g., Salesforce Marketing Cloud, Hubspot, etc.) for automated lifecycle messaging and journey orchestration.
- Analytics: Reporting suites to evaluate behavioral patterns, cohort performance, and full-funnel attribution.
- Generative AI & Productivity Tools: AI tools and automation utilities used to accelerate copy iteration, creative testing, and campaign execution speed.
Gordon Food Service
We’ve grown to become the largest family-operated broadline food service distributor in North America by upholding the same business approach since 1897—being passionately committed to the people we serve. We believe in the power of good food—to bring people together and make moments special. Every product, every order, and every decision we make is inspired by the people on the other side of the plate.We distribute to foodservice operators throughout the Midwest, Northeast, Southeast and Southwest regions of the U.S. and coast to coast in Canada. Our company also operates more than 170 Gordon Food Service Stores, which are open to the public and provide the benefits of restaurant-quality products and friendly, knowledgeable service. Gordon Food Service Stores do not charge a membership fee. Gordon Food Service Stores are the primary supplier for many small foodservice operators, including: restaurants, churches, daycare providers, caterers, event planners, and other small businesses. We offer a broad range of employment opportunities throughout our corporate offices, distribution centers, and retail stores. We have a strong commitment to our employees and foster an environment that promotes internal growth, training, and career development opportunities. Gordon Food Service is an Equal Opportunity Employer and does not discriminate against any person on the basis of age, sex, race, religion, national origin, disability, or veteran status.
Marketing Team
Marketing Team Size
384 (3% of company)
Median Career Experience
22 years
Median Tenure
18 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Kelly Smallegan-Maas
North American Director, Marketing and Brands
At the company for 9 years 1 month
Art Tigera
Regional Director Marketing
At the company for 21 years 3 months
William H. Rhodes II
Director of Marketing
At the company for 6 years 6 months
Patrick Cairoli
Director of Marketing
At the company for 10 years 8 months
Funding
Total Funding
$6.1M
Last Raise
Debt Financing, 7 years ago
Traffic Signals
Monthly Visitors
1.1M
Monthly Google Ads Budget
$186.3K
Traffic Source Mix
Search
28%
Direct
65.7%
Referral
5.4%
Social
0.2%
Paid
0.6%
Headcount Trend
Current headcount: ~11.6K