3 months ago
Senior Manager, Marketing - Fragrances (Elizabeth Arden)
Revlon
New York City, NY (Hybrid)Full time$120K/yr – $150K/yr
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Senior Manager, Marketing - Fragrances (Elizabeth Arden)
New York City, NY (Hybrid)
$120K/yr – $150K/yrSenior Level7+ years expFull time
Posted 3 months ago
Job Summary
Own the US fragrance business with end-to-end planning, cross-functional launches, and retail execution; translate brand strategy into in-market growth while managing pricing, promotions, and performance signals.
- Own: US Fragrance strategy, annual planning, and KPI performance across in-store and digital touchpoints.
- Launch: 360° product introductions with IMC teams spanning Digital, PR, Media, E-commerce, and Retail Experience.
- Retail Execution: align trade marketing, wall presence, and promotions to drive sell-through and competitive advantage.
Job Description
Responsibilities
- Own the full US marketing strategy for the Elizabeth Arden Fragrance franchise, from annual planning through in-market execution.
- Serve as the primary US business owner for Fragrance — accountable for commercial performance, brand positioning, and portfolio health.
- Develop and manage annual marketing plans, including budget allocation, channel priorities, and ROI targets.
- Provide strategic input on pricing, forecasting, and new product feasibility for the Fragrance category.
- Manage key relationships with the Director, US Marketing and other cross-functional leaders to align on shared resources, brand-level priorities, and enterprise initiatives.
- Build and execute 360° launch plans for Fragrance new product introductions in partnership with IMC cross-functional teams (Digital/Social, PR/Influencer, Media, E-commerce, Retail Experience).
- Lead development of in-store and digital communications for the Fragrance franchise, including planogram support, gondola graphics, and display assets.
- Partner with Trade Marketing to recommend and implement retail strategies that drive sell-through for Fragrance.
- Collaborate with the Retail Execution team to ensure Fragrance is appropriately and compellingly represented at the wall and in-store.
- Support new door openings and retailer launches with bespoke Fragrance marketing programs.
Requirements
- 7+ years of experience in brand marketing or marketing management, with demonstrated ownership of a product category or business franchise.
- Experience in beauty, personal care, fragrance, or luxury consumer goods strongly preferred.
- Proven ability to develop and execute 360° marketing plans independently, from strategy through in-market activation, with demonstrated ownership and accountability for key business outcomes.
- Strong analytical skills; experience with Nielsen, retail performance data, and consumer insights.
- Collaborative working style with the ability to manage key relationships, influence cross-functional teams and senior stakeholders, and bring a credible point of view without direct authority.
- Excellent written and verbal communication skills; experience presenting to senior leadership.
- Proficiency in Excel and PowerPoint; experience with financial planning and volume forecasting.
- Bachelor's degree in Marketing, Communications, Business, or related field.
Preferred
- Experience marketing in the Fragrance or prestige beauty category.
- Familiarity with luxury/prestige retail channels (Department Stores, Specialty, D2C, Amazon/Pure Players).
- Experience working with global brand teams and translating global strategy for the US market.
Benefits
- Employees (and their families) are eligible for medical, dental, and vision benefits.
- Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).
- Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc.
- Employees are also able to enroll in our 401k Retirement Savings Plan.
- Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.
Revlon
3.3 Glassdoor
At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.We are Revlon, together, transforming beauty.
Founded in 1932
New York, New York, USA
8.7K employees (1,085 in marketing)
57% recommend to a friend
62% CEO approval
Salaries
Posted range
$120K/yr – $150K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
803 (9% of company)
Median Career Experience
12 years
Median Tenure
5.2 years
People
Marketing Leadership
Martine Williamson
Chief Marketing Officer
At the company for 25 years 7 months
Terri Lin
VP Marketing, Fragrances
At the company for 1 year 11 months
Chandra Coleman
SVP Marketing, Hair & Personal Care
At the company for 6 years 10 months
Erika Woods Kedem
SVP Marketing, Global Category and US Lead: Color Cosmetics, Beauty Tools and Nails
At the company for 2 years 4 months
Funding
Total Funding
$400M
Last Raise
$350M
Debt Financing, 1 years ago
Funding History
- Sep 2024Debt Financing • $350M
- May 2023Private Equity
- Jun 2022Post IPO Equity
Traffic Signals
Monthly Visitors
432.4K
Monthly Google Ads Budget
$50.6K
Traffic Source Mix
Search
48.3%
Direct
41.4%
Referral
5.8%
Social
3.4%
Paid
0.9%
Headcount Trend
Current headcount: ~8.7K