Own the marketing analytics and insights engine for a multi-brand banking portfolio, translating data into decisions that move spend, brand lift, and customer outcomes.

Lead Marketing Analytics: define end-to-end measurement, incrementality, and MMM to link activity to ROI.
Lead Customer & Market Insights: fuse primary research, VOC, and competitive intelligence to shape messaging and go-to-market strategies.
Insights-to-Action: ensure insights drive media strategy, product decisions, and executive storytelling.

Job Description

Responsibilities

Lead Marketing Analytics, Insights & Effectiveness - Define and lead the end-to-end marketing analytics, measurement, and insights strategy for Openbank and Santander US. - Build and develop a high-performing team of analytics leaders, data scientists, and customer/market insights professionals. - Serve as a trusted strategic partner to the CMO and broader Marketing leadership, translating data and insights into clear, actionable decisions. - Integrate behavioral analytics with customer, market, and competitive insights to provide a holistic view of performance and growth opportunities.
Build Marketing Effectiveness & Measurement - Design and own a comprehensive marketing effectiveness framework that links marketing activity to incremental customer, revenue, and lifetime value outcomes. - Own the marketing measurement architecture across paid, owned, and earned channels. - Develop and maintain a CMO-level performance dashboard that provides a clear, executive view of ROI, efficiency, and growth impact. - Establish best-in-class incrementality measurements, including experimentation, geo and holdout testing, lift studies, and Marketing Mix Modeling (MMM). - Partner with Brand and Media teams to measure and understand brand health, perception, and drivers of consideration, connecting upper-funnel impact to lower-funnel outcomes.
Lead Customer & Market Insights - Define and lead the customer and market insights strategy, integrating primary research, behavioral data, and competitive intelligence. - Develop deep understanding of customer needs, motivations, and barriers across key segments. - Establish and scale voice-of-customer programs (e.g., NPS, surveys, user testing, call listening, reviews). - Partner with Product, UX, and Marketing to inform product positioning, value proposition, and customer experience design. - Lead market, brand, and competitive research to inform messaging, positioning, and go-to-market strategy. - Translate insights into clear growth opportunities, messaging strategies, and campaign inputs.
Acquisition & Growth Optimization Opportunity Assessment - Partner with Media, Growth, and Channel Marketing teams to identify opportunities of performance optimization across media channels. - Apply advanced attribution, experimentation, and incrementality insights to improve cost-per-acquisition, conversion rates, and funnel performance. - Use customer insights to identify new audience segments, unmet needs, and whitespace opportunities. - Inform creative strategy and messaging based on customer motivations and barriers. - Evaluate and scale new acquisition opportunities using disciplined test-and-learn approaches.
Test-and-Learn Leadership & Capabilities - Own and lead the marketing test-and-learn roadmap, setting clear hypotheses, learning priorities, and experimentation standards across channels (digital, brand, CRM, omnichannel). - Define and evolve the marketing learning agenda, ensuring tests ladder to strategic business and customer questions. - Design and govern experimentation frameworks (A/B, multivariate, geo-tests, incrementality, MMM, lift studies) to balance speed, rigor, and scalability. - Ensure test results translate into actionable recommendations, playbooks, and investment shifts. - Identify and implement tools, platforms, and partners that enable experimentation and insight generation at scale.
Insights-to-Action & Influence - Drive a culture where insights directly inform media strategy, creative development, product decisions, and go-to-market planning. - Establish processes to embed insights into campaign briefs, product roadmaps, and executive decision-making. - Elevate storytelling and influence by translating complex data into clear, compelling narratives for senior leadership.
Team & Talent Building - Build, lead, and mentor a high-performing team across analytics, data science, and customer insights. - Set standards for analytical rigor, research excellence, and storytelling. - Grow the team with the right skillsets and mindset to adopt AI-driven insights and scalable measurement capabilities.

Santander US

At Santander Bank, it’s our mission to help people and businesses prosper. That goes for our clients, our communities, our team members, and our future team members.We’re recruiting people like you who want to strive to help people prosper every single day. At Santander, you’ll be rewarded with competitive compensation and market leading benefits. You’ll have access to comprehensive career development programs that empower you to grow and advance, and you’ll discover a company where you can shape a bright future.Agency submissions and contacts are by invitation only and must be initiated by Santander’s Recruiting Department only. Unsolicited agency submissions will not be honored. AN EQUAL OPPORTUNITY EMPLOYER M/F/Vet/Disabled/SO.Santander Bank, N.A., headquartered in Boston, is one of the country’s largest retail and commercial banks with $89.5 billion in assets. The Bank’s approximately 9,200 employees and more than 3 million customers are principally located in Massachusetts, New Hampshire, Connecticut, Rhode Island, New York, New Jersey, Pennsylvania, and Delaware. The Bank is a wholly-owned subsidiary of Madrid-based Banco Santander, S.A. (NYSE: SAN) — one of the most respected banking groups in the world with more than 148 million customers in the U.S., Europe, and Latin America. It is overseen by Santander Holdings USA, Inc., Banco Santander’s intermediate holding company in the U.S. For more information on Santander Bank, please visit www.santanderbank.com.Member FDIC.

Founded in 2013

Boston, Massachusetts, USA

9.7K employees (107 in marketing)

www.santanderbank.com

Traffic Signals

Monthly Visitors

2.7M

Traffic Source Mix

22.5%

Direct

74.3%

Referral

2.7%

Social

0.3%

Paid

0.2%

Headcount Trend

Current headcount: ~9.7K

Marketing Team

Marketing Team Size

90 (1% of company)

Median Career Experience

12.5 years

Median Tenure

6.8 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Christina Boyce

Assistant Vice President, Talent Acquisition Consultant

At the company for 8 years

Kay Rockafellow

Senior Recruiter / AVP, Talent Acquisition Consultant

At the company for 9 years 7 months

Marketing Leadership

Christina Boyce

Assistant Vice President, Talent Acquisition Consultant

At the company for 8 years

Marianne Hunt, MBA

Assistant Vice President- Procurement Manager (HR, Marketing, and Consulting)

At the company for 3 years 2 months

Liz Soble

Head of Brand Advertising & Experience

At the company for 4 years 8 months

Nadyme Murteira

Director, Solution Design, Brand and Innovation

At the company for 18 years 6 months

Funding

Total Funding

$75M

Last Raise

$75M

Debt Financing, 6 years ago

Funding History

Jan 2020
Debt Financing • $75M

Recent News

Exclusive | Santander Exposure to First Brands and Its Founder Rises to Around $300 Million

Nov 19, 2025 • The Wall Street Journal

Santander Mortgage Rates

Nov 18, 2025 • Mortgage Professional America

Santander Bank Promotions: November 2025

Nov 17, 2025 • GOBankingRates

Responsibilities

Lead Marketing Analytics, Insights & Effectiveness - Define and lead the end-to-end marketing analytics, measurement, and insights strategy for Openbank and Santander US. - Build and develop a high-performing team of analytics leaders, data scientists, and customer/market insights professionals. - Serve as a trusted strategic partner to the CMO and broader Marketing leadership, translating data and insights into clear, actionable decisions. - Integrate behavioral analytics with customer, market, and competitive insights to provide a holistic view of performance and growth opportunities.
Build Marketing Effectiveness & Measurement - Design and own a comprehensive marketing effectiveness framework that links marketing activity to incremental customer, revenue, and lifetime value outcomes. - Own the marketing measurement architecture across paid, owned, and earned channels. - Develop and maintain a CMO-level performance dashboard that provides a clear, executive view of ROI, efficiency, and growth impact. - Establish best-in-class incrementality measurements, including experimentation, geo and holdout testing, lift studies, and Marketing Mix Modeling (MMM). - Partner with Brand and Media teams to measure and understand brand health, perception, and drivers of consideration, connecting upper-funnel impact to lower-funnel outcomes.
Lead Customer & Market Insights - Define and lead the customer and market insights strategy, integrating primary research, behavioral data, and competitive intelligence. - Develop deep understanding of customer needs, motivations, and barriers across key segments. - Establish and scale voice-of-customer programs (e.g., NPS, surveys, user testing, call listening, reviews). - Partner with Product, UX, and Marketing to inform product positioning, value proposition, and customer experience design. - Lead market, brand, and competitive research to inform messaging, positioning, and go-to-market strategy. - Translate insights into clear growth opportunities, messaging strategies, and campaign inputs.
Acquisition & Growth Optimization Opportunity Assessment - Partner with Media, Growth, and Channel Marketing teams to identify opportunities of performance optimization across media channels. - Apply advanced attribution, experimentation, and incrementality insights to improve cost-per-acquisition, conversion rates, and funnel performance. - Use customer insights to identify new audience segments, unmet needs, and whitespace opportunities. - Inform creative strategy and messaging based on customer motivations and barriers. - Evaluate and scale new acquisition opportunities using disciplined test-and-learn approaches.
Test-and-Learn Leadership & Capabilities - Own and lead the marketing test-and-learn roadmap, setting clear hypotheses, learning priorities, and experimentation standards across channels (digital, brand, CRM, omnichannel). - Define and evolve the marketing learning agenda, ensuring tests ladder to strategic business and customer questions. - Design and govern experimentation frameworks (A/B, multivariate, geo-tests, incrementality, MMM, lift studies) to balance speed, rigor, and scalability. - Ensure test results translate into actionable recommendations, playbooks, and investment shifts. - Identify and implement tools, platforms, and partners that enable experimentation and insight generation at scale.
Insights-to-Action & Influence - Drive a culture where insights directly inform media strategy, creative development, product decisions, and go-to-market planning. - Establish processes to embed insights into campaign briefs, product roadmaps, and executive decision-making. - Elevate storytelling and influence by translating complex data into clear, compelling narratives for senior leadership.
Team & Talent Building - Build, lead, and mentor a high-performing team across analytics, data science, and customer insights. - Set standards for analytical rigor, research excellence, and storytelling. - Grow the team with the right skillsets and mindset to adopt AI-driven insights and scalable measurement capabilities.