Own a mixed B2B/B2C marketing function, turning PLG and lifecycle programs into pipeline and revenue, while building AI-driven workflows that scale with lean headcount.

Growth ownership: Build demand gen engine linking marketing to pipeline and revenue, with PLG based activation across free to paid funnels.
AI powered ops: Design AI agents for content, lead scoring, personalization, and reporting to multiply capacity.
Product marketing & GTM: Own positioning, messaging, segmentation, sales enablement, and market insights across Chrome Web Store experiences.

Job Description

Responsibilities

Go-To-Market & Demand Generation: Own the full marketing lifecycle across B2B and B2C; strategy through execution.
Drive pipeline and revenue growth in close partnership with Sales.
Leverage the B2C user base to fuel B2B acquisition (PLG motion).
Build a consistent outbound motion and convert marketing activity to closed revenue.
B2C Business Ownership: Own B2C marketing end-to-end: acquisition, activation, retention, and upsell.
Run lifecycle marketing programs (email, in-product, push) to convert free users and reactivate dormant ones.
Build community and content strategies to grow organic reach.
Track B2C KPIs: MAU, conversion rate, churn, and B2C ARR.
AI-Enabled Marketing Workflows & Agents: Design and deploy AI agents across marketing functions: content, lead scoring, personalization, SEO, and reporting.
Build automated, intelligence-driven programs that scale output without scaling headcount.

Requirements

You’re perfect for this role if you:
Have driven measurable growth across both B2B SaaS and B2C consumer products.
Have thrived in early-stage or growth-stage startups (under 50 people) where you had responsibility to lead the marketing function.
Are hands-on with AI marketing tools and have deployed agents or automated workflows in a real marketing context.
Have built demand generation engines that connect marketing activity to pipeline and revenue.
Bring strong GTM partnership experience working closely with Sales.
Have deep product marketing chops: positioning, messaging, segmentation, and go-to-market execution.
Are a player-coach who sets strategy and then executes it yourself.
Have experience marketing in the Chrome Web Store (a plus).
This is a Chicago-based position with 3 days a week in the office.

Preferred

Have experience marketing in the Chrome Web Store (a plus).

Benefits

Competitive Compensation. We take a data-driven approach to our compensation strategy so all employees are paid competitively and fairly.
401(k) & Annual Performance Bonus Opportunity. We want to invest in present you and future you, which is why we offer a 401(k) match + Annual Performance Bonus opportunity.
Flexible Time Off (FTO) Policy. We recognize that time off to rest and recharge is important. The Flexible Time Off Policy (FTO) is designed for our employees to do just that - balance work and life while maintaining well-being.
Parental Leave. Generous paid time off for parents to bond with the newest addition to their family!
Medical, Dental, & Vision Insurance. We offer comprehensive health benefits, including medical, dental, and vision insurance. Plus, all employees receive a free One Medical membership.
Divvy Bike Membership. If you’re in Chicago, take advantage of an annual Divvy membership - on us.

Screencastify

Video-creation tools for everyone!🎥 Create ✂️ Edit 📢 Share

Founded in 2013

Chicago, Illinois, USA

44 employees (4 in marketing)

scrncstfy.com/45L64Cb

Traffic Signals

Monthly Visitors

6.4M

Monthly Google Ads Budget

$286

Traffic Source Mix

31%

Direct

63.4%

Referral

4.9%

Social

0.4%

Paid

0.3%

Headcount Trend

Current headcount: ~44

Marketing Team

Marketing Team Size

2 (5% of company)

Marketing Roles Posted (Last 30 Days)

Recent News

Interview: Screencastify CEO on Replacing Microsoft Flip with Free Submit Tool for Teachers

Oct 29, 2024 • EdTech Innovation Hub

Trala Got $8M, Screencastify Appointed a New CEO, and More Chicago Tech News

Mar 20, 2023 • Built In Chicago

Computer System and Method for Recording, Managing, and Watching Videos

Jan 9, 2023 • Google Patent

Responsibilities

Go-To-Market & Demand Generation: Own the full marketing lifecycle across B2B and B2C; strategy through execution.
Drive pipeline and revenue growth in close partnership with Sales.
Leverage the B2C user base to fuel B2B acquisition (PLG motion).
Build a consistent outbound motion and convert marketing activity to closed revenue.
B2C Business Ownership: Own B2C marketing end-to-end: acquisition, activation, retention, and upsell.
Run lifecycle marketing programs (email, in-product, push) to convert free users and reactivate dormant ones.
Build community and content strategies to grow organic reach.
Track B2C KPIs: MAU, conversion rate, churn, and B2C ARR.
AI-Enabled Marketing Workflows & Agents: Design and deploy AI agents across marketing functions: content, lead scoring, personalization, SEO, and reporting.
Build automated, intelligence-driven programs that scale output without scaling headcount.

Requirements

You’re perfect for this role if you:
Have driven measurable growth across both B2B SaaS and B2C consumer products.
Have thrived in early-stage or growth-stage startups (under 50 people) where you had responsibility to lead the marketing function.
Are hands-on with AI marketing tools and have deployed agents or automated workflows in a real marketing context.
Have built demand generation engines that connect marketing activity to pipeline and revenue.
Bring strong GTM partnership experience working closely with Sales.
Have deep product marketing chops: positioning, messaging, segmentation, and go-to-market execution.
Are a player-coach who sets strategy and then executes it yourself.
Have experience marketing in the Chrome Web Store (a plus).
This is a Chicago-based position with 3 days a week in the office.

Preferred

Have experience marketing in the Chrome Web Store (a plus).

Benefits

Competitive Compensation. We take a data-driven approach to our compensation strategy so all employees are paid competitively and fairly.
401(k) & Annual Performance Bonus Opportunity. We want to invest in present you and future you, which is why we offer a 401(k) match + Annual Performance Bonus opportunity.
Flexible Time Off (FTO) Policy. We recognize that time off to rest and recharge is important. The Flexible Time Off Policy (FTO) is designed for our employees to do just that - balance work and life while maintaining well-being.
Parental Leave. Generous paid time off for parents to bond with the newest addition to their family!
Medical, Dental, & Vision Insurance. We offer comprehensive health benefits, including medical, dental, and vision insurance. Plus, all employees receive a free One Medical membership.
Divvy Bike Membership. If you’re in Chicago, take advantage of an annual Divvy membership - on us.