1 day ago
Director - CRM & Loyalty
Knitwell Group
Hingham, MA (Hybrid)Full time$140K/yr – $150K/yr
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Director - CRM & Loyalty
Hingham, MA (Hybrid)
$140K/yr – $150K/yrDirector/Executive8+ years expFull time
Posted 1 day ago
Job Summary
Own and execute the Talbots Rewards and Credit Card loyalty strategy, driving member growth, engagement, and profitability across stores, online, and partnerships, with strong collaboration to optimize segmentation, marketing, and governance.
- Lead strategy development and execution for loyalty and credit card programs.
- Partner with CRM, analytics, and cross-functional teams to optimize member engagement and profitability.
- Manage vendor relationships and program economics to ensure growth and compliance.
Job Description
Responsibilities
- Develop and execute the strategic roadmap for Talbots Rewards and Credit Card programs to drive sales, retention, and customer lifetime value.
- Own program performance across member growth, engagement, card acquisition, spend, retention, and profitability metrics.
- Manage the member value model, including tier structure, rewards mechanics, benefit economics, funding, and margin impact.
- Lead loyalty and credit marketing strategies, including promotional planning, benefit enhancements, customer communications, and member engagement.
- Manage relationships with credit card and loyalty partners, including contract performance, vendor optimization, compliance requirements, and financial negotiations.
- Partner with CRM and Customer Analytics to develop segmentation, personalization, acquisition, and retention strategies.
- Identify opportunities to increase loyalty participation and credit card adoption across stores, e-commerce, and customer service.
- Build business cases for program enhancements, new benefits, strategic investments, and member experiences.
- Collaborate with Merchandising, Planning, Finance, and Marketing to align loyalty and credit initiatives with customer and business goals.
- Monitor competitive trends and emerging customer engagement strategies to maintain a differentiated value proposition.
Requirements
- Bachelor's degree required
- 8+ years of experience in Loyalty, CRM, Credit Card Marketing, Customer Retention, or related marketing disciplines.
- Experience managing retail loyalty programs and/or co-branded or private-label credit card programs.
- Strong understanding of customer lifecycle marketing, customer segmentation, retention strategies, and engagement programs.
- Demonstrated ability to leverage customer data and analytics to drive business decisions and measurable outcomes.
- Proven experience managing strategic vendor and financial partnerships.
- Strong financial acumen with experience developing business cases, managing budgets, and evaluating program profitability.
- Excellent communication and presentation skills with the ability to influence executive and cross-functional stakeholders.
Benefits
- You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
- Support for your individual development plus opportunities for career mobility within our family of brands.
- A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.
- Medical, dental, vision insurance & 401(K)
- Employee Assistance Program (EAP)
- Time off – paid time off & holidays
- The target salary range for this role is: $140,000 - $150,000
- On-site : This position works on-site at least 4 days per week consistent with the needs of the business at our Talbots office location in Hingham, MA.
Knitwell Group
As KnitWell Group, iconic brands Ann Taylor, Chico's, Lane Bryant, LOFT, Soma, Talbots, and White House Black Market together generate more approximately $6 billion in sales, making KnitWell one of the largest specialty apparel companies in the United States.
13K employees (1,137 in marketing)
Salaries
Posted range
$140K/yr – $150K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
450 (3% of company)
Median Career Experience
20 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
3
People
Marketing Leadership
Bill Miller
Chief Marketing Officer, Ann Taylor, LOFT, and Haven Well Within
At the company for 13 years 4 months
Paul L.
SVP, Digital & Customer Marketing
At the company for 12 years 5 months
Ryan Gutmore
Director of Marketing Procurement
At the company for 2 years 8 months
Kelsey Berg
Manager, Marketing Technology
At the company for 2 years 2 months
Traffic Signals
Monthly Visitors
47.9K
Traffic Source Mix
Search
21.5%
Direct
47.8%
Referral
19.7%
Social
10.2%
Paid
0.7%
Headcount Trend
Current headcount: ~13.1K