3 weeks ago
Associate Specialist, Downstream Marketing
Applied Medical
Rancho Santa Margarita, CA (On-site)Full time
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Associate Specialist, Downstream Marketing
Rancho Santa Margarita, CA (On-site)
Salary Not AvailableMid Level2+ years expFull time
Posted 3 weeks ago
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Job Summary
Own the clinical marketing plan and cross functional execution to drive medical device awareness and adoption.
- Coordinate cross functional resources and campaigns across product management, branding, communications, and field teams.
- Lead events, webinars, symposia, and other outreach activities that connect surgeons and health systems with solutions addressing unmet needs.
Job Description
Responsibilities
- Develop and execute comprehensive clinical marketing plans.
- Guide and support creation, development, and execution of customer-facing marketing materials across multiple platforms (e.g., print, social media, web, email, webinars, etc.).
- Work collaboratively across multiple teams at Applied Medical, including Clinical Development (product management), Branding, Corporate Communications and Field, to create targeted marketing resources, including advertisements, PR assets, webinars, symposia, and other relevant initiatives.
- Support planning and execution of industry-sponsored and company-sponsored events and activities, such as symposia , webinars, and other in-person or virtual events and activities.
- Engage with surgeons, hospitals, and health systems to generate awareness of products, programs and solutions aimed at addressing unmet needs in healthcare.
- Conduct market research, competitive analysis, and gather customer insights to inform marketing strategies and tactics.
- Monitor and evaluate campaign performance, including A/B testing, engagement, and customer feedback, to optimize campaign effectiveness.
- Provide project updates and key insights to cross-functional stakeholders
- Coordinate with global counterparts and Clinical Development teams, as needed.
Requirements
- Bachelor's degree or an equivalent combination of education and work experience
- 2-4 years of relevant work experience in medical device marketing, healthcare marketing, marketing communications, or related fields
- Demonstrated ability to develop and execute marketing initiatives in cross-functional environments
- Experience supporting product launches
- Experience with creating healthcare professional and patient marketing content
- Strong attention to detail and excellent organizational skills
- Excellent verbal, written and interpersonal communication skills
- Ability to thrive in a fast-paced, dynamic work environment
- Proven success in managing project scope, timelines and deliverables to achieve timely completion of projects
- Flexibility to work occasional nights and weekends
Preferred
- Knowledge of downstream marketing, demand generation, campaign management and customer engagement strategies
- Familiarity with marketing analytics and CRM platforms, such as Google Analytics and Microsoft Dynamics
- Previous experience successfully leading projects in matrixed teams
- Adept at building and maintaining relationships with internal and external stakeholders
Benefits
- Competitive compensation range: $71000 - $90000 / year (California).
- Comprehensive benefits package.
- Training and mentorship opportunities.
- On-campus wellness activities.
- Education reimbursement program.
- 401(k) program with discretionary employer match.
- Generous vacation accrual and paid holiday schedule.
- Please note that the compensation range may be adjusted in the future, and bonus and incentive compensation plans may apply.
- Our total reward package reflects our commitment to employee growth and well-being, as we invest in your development and offer a range of benefits designed to enhance your career and life.
- All compensation and benefits are subject to plan documents and written agreements .
Applied Medical
As a new generation medical device company, Applied Medical is focused on meeting three fundamental healthcare needs: enhanced clinical outcomes, cost containment and unrestricted choice. Our vertically integrated programs in design, development, manufacturing, and distribution enable us to consistently meet these objectives. As a vertically integrated company, we manufacture all of our products in-house at our corporate headquarters in Rancho Santa Margarita, California, and our European headquarters in Amersfoort, Netherlands with distribution centers around the world.Applied manufactures surgical devices for a wide range of medical specialties. Each year, Applied dedicates, on average, 20% of our revenue to product development and projects that increase the efficiency of our manufacturing operations. As such, we are able to fuel the continuous development of new surgical technologies.Applied is proud to have a significant and sustainable impact on healthcare. We address patient needs with advanced technologies that enhance surgical outcomes while also meeting our customers’ pressing economic needs.Applied team members are part of one of the fastest growing and most progressive organizations in the healthcare field. We are proud to have a culture strongly committed to ethical business practices, mutual respect, teamwork, and caring about our customers and our community.Applied's team members come from a wide range of experience, and their perspectives are crucial to the continued success of our organization. Applied respects each team member’s opinion and fosters a culture of open communication across all levels and departments.We are looking for exceptional people who share in our mission to deliver breakthrough technologies that enhance surgical and clinical care. We seek creative problem-solvers from a variety of career paths and backgrounds who are interested in making a meaningful, positive difference. https://appliedmedical.com/Legal/SocialMedia
Founded in 1987
Rancho Santa Margarita, California, USA
3.9K employees (234 in marketing)
Traffic Signals
Monthly Visitors
44K
Traffic Source Mix
Search
40%
Direct
45%
Referral
7.4%
Social
6.9%
Paid
0.5%
Headcount Trend
Current headcount: ~3.9K
Marketing Team
Marketing Team Size
180 (5% of company)
Marketing Roles Posted (Last 30 Days)
2