2 weeks ago
Manager, Media Planner
Ross Stores
Dublin, CA (Hybrid)Full time$113K/yr – $173K/yr
Marketing jobs
2 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Manager, Media Planner
Dublin, CA (Hybrid)
$113K/yr – $173K/yrManager4+ years expFull time
Posted 2 weeks ago
Job Summary
Own the in-house media leadership function and build a strategic planning capability across traditional, digital, and paid social channels, translating business priorities into briefs and audiences while overseeing end-to-end campaign execution with agency collaboration.
- Own strategy development and cross-functional collaboration in media planning.
- Lead end-to-end campaign execution and optimization with agencies.
Job Description
Responsibilities
- In-House Media Leadership
- Build internal media planning capability by serving as a strategic in-house media lead across traditional, digital, and paid social channels.
- Bring hands-on brand-side or retailer-side media experience to improve internal ownership, agency oversight, and cross-functional planning.
- Translate business priorities into clear media briefs, audience strategies, testing plans, and performance expectations.
- Develop channel mix, audience targeting, geographic, and campaign flighting strategies.
- Paid Social, Audience & Content Strategy
- Partner with brand, creative, and social teams to align content, messaging, and formats to priority audiences and campaign objectives.
- Support paid social strategy, including audience targeting, content testing, platform learnings, and performance optimization.
- Identify opportunities to improve content-to-audience fit across channels, markets, and campaign types.
- Campaign Execution & Optimization
Requirements
- Bachelor’s degree in Marketing, Advertising, Business, or related field; advanced degree a plus
- 4–6 years of experience in brand of agency media planning
- Advanced proficiency in Excel, including data analysis, modeling, and scenario planning (e.g., pivot tables, lookups, large datasets)
- Experience analyzing campaign performance and translating data into insights and recommendations
- Familiarity with media measurement tools (e.g., platform analytics, MMM, brand lift studies)
- Strong strategic thinking and problem-solving skills
- Ability to manage multiple priorities in a fast-paced, ambiguous environment
- Effective collaboration and communication skills across cross-functional teams and external partners
- Detail-oriented with strong organizational and execution skills
- Demonstrated ability to balance data-driven decision-making with creative thinking
Ross Stores
3.1 Glassdoor
For the last 40+ years, Ross Stores, Inc. has grown from a six-store chain into an $21.1 billion, Fortune 500 Company. We operate our off-price businesses in a way that keeps costs low so we can pass the savings to our customers. We continue to open new stores and our sales growth has outpaced traditional retailers for the past three years. Ross Dress for Less® has 1,847 stores in 44 states, the District of Columbia and Guam. dd’s DISCOUNTS® has 358 stores in 22 states.Please join our Talent Community to receive the latest updates for your areas of interest, career news, and exciting opportunities at Ross Stores:https://ross.avature.net/talentcommunityAdditional information is available at:www.rossstores.comwww.ddsdiscounts.com
Founded in 1982
Dublin, California, USA
41K employees
46% recommend to a friend
53% CEO approval
Salaries
Posted range
$113K/yr – $173K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
2.5M
Monthly Google Ads Budget
$9K
Traffic Source Mix
Search
46.1%
Direct
39.7%
Referral
9.5%
Social
3.9%
Paid
0.7%
Headcount Trend
Current headcount: ~41K