4 days ago
Digital Media Specialist
Jobs at UHS
Brentwood, TN (On-site)Full time$55K/yr – $75K/yr
Marketing jobs
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Digital Media Specialist
Brentwood, TN (On-site)
$55K/yr – $75K/yrMid Level3+ years expFull time
Posted 4 days ago
Job Summary
Own and optimize Google Ads campaigns to maximize ROI, align PPC with email and broader marketing objectives, and ensure accurate reporting across channels. Lead keyword research, landing page updates in Wordpress, and email campaigns, while collaborating with analytics, content, and Digital Director teams to drive patient acquisition.
- Own paid search strategy and performance optimization
- Align PPC with email marketing and branding objectives
- Collaborate on analytics reporting and cross-channel campaigns
Job Description
Responsibilities
- PPC Campaign Management: Develop, implement, and optimize Google Ads campaigns to maximize ROI and achieve patient acquisition goals. Monitor campaign performance, analyze data, and adjust bidding strategies accordingly. Be the subject matter expert on Google search ads interface, including evolving AI functionality. Utilize all best practices around campaign construction and management. Keep up to date on PPC trends by ongoing training and research.
- Update PPC and email landing pages as needed in Wordpress.
- Work closely with the Digital Director to align PPC and email digital strategies with overall marketing objectives, ensuring consistent messaging and branding. Work with analytics specialist to ensure accurate reporting of PPC and email metrics. Work with digital writer on ad and landing page copy.
- Keyword Research & Targeting: Conduct keyword research and audience targeting to ensure effective ad placement and engagement, including geotargeting strategies to reach relevant demographics
- Create and send marketing emails using platforms like Constant Contact. Perform AB tests to improve email performance. Basic email automation.
Requirements
- Associate Degree required
- Bachelor’s Degree preferred
- 3-5 years related experience
- Google PPC campaign management
- Ability to create and send marketing emails
- PPC Bid strategy and targeting strategy
- Understanding or willingness to learn email list maintenance
- Understanding of digital marketing principles, particularly in healthcare or patient acquisition contexts
- Understanding or willingness to learn Email automation and nurture
- Wordpress
Benefits
- Challenging and rewarding work environment
- Competitive Compensation & Generous Paid Time Off
- Excellent Medical, Dental, Vision and Prescription Drug Plans
- 401(K) with company match and discounted stock plan
- SoFi Student Loan Refinancing Program
- Career development opportunities within UHS and its 300+ Subsidiaries!
Jobs at UHS
2.0 Glassdoor
One of the nation’s largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (NYSE: UHS) has built an impressive record of achievement and performance, growing since its inception into a Fortune 300 corporation. Headquartered in King of Prussia, PA, UHS has 99,000 employees. Through its subsidiaries, UHS operates 29 acute care hospitals, 331 behavioral health facilities, 60 outpatient and other facilities in 39 U.S. States, Washington, D.C., Puerto Rico and the United Kingdom. www.uhs.com UHS is a registered trademark of UHS of Delaware, Inc., a subsidiary of Universal Health Services, Inc. Universal Health Services, Inc. is a holding company that operates through its subsidiaries. All healthcare and management operations are conducted by subsidiaries of Universal Health Services, Inc. To the extent there is any reference to “UHS” or “UHS facilities” on this website, including any statements, articles or other publications contained herein which relates to healthcare or management operations, they are referring to Universal Health Services, Inc.’s subsidiaries. Further, the terms “we,” “us,” “our” or “the company” in such context similarly refer to the operations of the subsidiaries of Universal Health Services, Inc. Any reference to employment at UHS or employees of UHS refers to employment with one of the subsidiaries of Universal Health Services, Inc.
Salaries
Posted range
$55K/yr – $75K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
648.2K
Monthly Google Ads Budget
$19.3K
Traffic Source Mix
Search
16%
Direct
28.9%
Referral
38.4%
Social
7%
Paid
1.5%
Headcount Trend
Current headcount: ~39