5 days ago
Content Strategy Director
Digital Pulp
New York City, NY (Remote)Full time$140K/yr – $175K/yr
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Content Strategy Director
New York City, NY (Remote)
$140K/yr – $175K/yrSenior Level10+ years expFull time
Posted 5 days ago
Job Description
Responsibilities
- Lead our content strategy team and own how the agency approaches messaging, voice, and writing. You'll build the methods the team uses and hold every word that leaves the studio to a high bar. You'll also lead strategy on our most complex brand and website engagements. That means presenting to presidents, CMOs, and advancement leaders, making the case for your recommendations, and getting to decisions you can stand behind. This is a leadership role for someone who still wants to do the work.
- Setting the Standard - Define Digital Pulp's content strategy methodology. This covers how we run messaging and voice-and-tone engagements, audits, remapping, and governance, so the quality holds from one project to the next.
- Write and maintain an editorial standard for all client-facing writing, from wireframe copy to strategy documents.
- Build the frameworks the team works from, and revise them as we confront new challenges and shape new solutions?.
- Review content deliverables before they go to clients.
- Leading the team - Hire, mentor, and develop strategists and writers.
- Edit and critique the team's work so that each new draft needs less of your input.
- Staff projects, manage freelance writers, and balance workload across concurrent engagements.
- Leading client strategy - Develop messaging frameworks and voice and tone systems that clients recognize as their own and can put to use right away.
- Work with brand, UX, and design leads on positioning and on how the story shows up across a site.
Requirements
- 10+ years in content strategy, brand messaging, or editorial strategy, including at least 3 years managing writers or strategists.
- Agency or consultancy experience, including working to budgets and hour estimates.
- A portfolio of messaging and voice and tone systems that clients adopted, along with the page-level guidance that put them into practice.
- Real editing skill. You've made other people's writing better and can explain why your changes work.
- Experience building methods, templates, or standards that a team kept using after you handed them off.
- Strong content architecture instincts for large, content-heavy sites.
- Comfort partnering with UX on wireframes and page flows.
- Confidence presenting to senior stakeholders and defending recommendations with clear rationale.
- Responsible AI fluency. You use AI to speed up synthesis and drafting while protecting accuracy, confidentiality, and client restrictions, and you can set those norms for a team.
- A current view on how content structure affects visibility in AI-powered search and LLM responses, as well as in traditional search.
Preferred
- Higher education, research, or nonprofit experience.
- Familiarity with CMS ecosystems and comfort working with engineering leads.
- Accessibility-aware practice (WCAG familiarity).
Digital Pulp
Digital Pulp is a 40+ person digital marketing and branding agency focused on higher education, non-profits, and knowledge-driven organizations such as research institutions and professional associations. We leverage qualitative and quantitative research to uncover audience insights, that informs strategy, brand hierarchy, messaging, and voice. We design and build enterprise-level websites, intelligent, performance-driven marketing campaigns and integrated advanced CRM systems and social platforms. The work emphasizes clear positioning, effective storytelling and exceptional design - all focused on engagement and driving conversion. Our organization actively leverages AI for process optimization and we're shaping custom solutions for our clients that leverage this incredible technology.
Salaries
Posted range
$140K/yr – $175K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
7 (19% of company)
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
2.5K
Traffic Source Mix
Search
18.1%
Direct
55.6%
Referral
12.7%
Social
12.4%
Paid
1.1%
Headcount Trend
Current headcount: ~36
Recent News
Links
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