6 weeks ago
Paid Media Specialist
demandDrive
Waltham, MA (Hybrid)Full time$70K/yr – $85K/yr
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Paid Media Specialist
Waltham, MA (Hybrid)
$70K/yr – $85K/yrMid Level3+ years expFull time
Posted 6 weeks ago
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Job Summary
Own the hands-on B2B paid media engine with multi-channel activation and tight alignment to sales, focusing on platform mastery, data-driven optimization, and scalable asset deployment.
- Growth/ownership: 3+ years of direct B2B paid media and ABM, and platform super-user status across LinkedIn, Google Ads, and 6sense for immediate activation.
- Collaboration: Translate client roadmaps into tactical plans with Strategists, ensuring channels, budgets, and creative meet in-platform realities.
- Optimization & measurement: Daily bidding, budget tweaks, A/B tests, and reporting from GA4/Salesforce/HubSpot to drive lower CPA and clearer pipeline signals.
Job Description
Responsibilities
- Hands-on Paid Media Build & Execution: Own the daily, tactical setup, launch, and maintenance of paid campaigns across LinkedIn Campaign Manager and Google Ads (Search, Display, and Performance Max)
- 6sense Platform Management: Act as the primary operator inside 6sense. Build dynamic segments, map account tiers, monitor intent signals, and push target account lists directly to ad platforms for immediate activation
- Collaboration with Strategists: Partner closely with Marketing Strategists to translate client roadmaps into tactical media plans. Provide feedback on what is technically viable, realistic, and optimal inside the ad platforms
- Daily Optimization & A/B Testing: Constantly monitor campaign performance. Execute daily budget adjustments, bid optimizations, keyword updates, and creative A/B testing to maximize ROI and lower cost-per-acquisition (CPA)
- Creative & Copy Implementation: Take creative assets and copy from the content team and format/deploy them flawlessly across channels, ensuring correct UTM tagging, landing page tracking, and ad-to-persona alignment
- Pipeline Tracking & Reporting: Pull daily/weekly performance data from Google Analytics 4, Salesforce, and HubSpot. Deliver clean, actionable data reports to Strategists and Sales teams to highlight which accounts are engaging
Requirements
- 3+ years of direct, hands-on experience executing B2B paid media and ABM campaigns. (Agency experience is a major plus)
- Platform Super-User: Deep, daily operational experience inside LinkedIn Campaign Manager, Google Ads, and 6sense (or Demandbase). You know these platforms inside and out
- In-the-Weeds Execution Focus: You thrive on building campaigns, organizing ad groups, troubleshooting tracking pixels, and managing budgets down to the dollar
- Data & Attribution Literacy: Strong proficiency with Google Analytics 4, UTM tagging frameworks, and tracking conversion data through HubSpot or Salesforce
- Detail-Oriented: A meticulous eye for detail—you double-check every bid, targeting parameter, and typo before hitting "Launch."
- Collaborative Mindset: Excellent communication skills, with the ability to take strategic direction from a Senior Strategist and turn it into a live, optimized multi-channel campaign
Nice to have
- Agency experience is a major plus
Benefits
- Hybrid or remote (dependent on location) - $70.000 - $85,000 annual salary range
- Health coverage and other health & wellness benefits via BCBS, vision care, dental coverage (Delta Dental), paid paternity & maternity leave, life+disability insurance, 401(k) matching
- Paid time-off, including 14 paid holidays
- Great work-life balance & positive company culture
- Business casual dress code
- Company laptop, full tech stack+tools, and other resources provided by demandDrive
demandDrive
demandDrive is an industry-leading integrated sales and marketing agency.We provide clients with enterprise-quality sales & marketing solutions to help them optimize their processes and increase revenue growth. We are defined through our dedication to developing holistic sales & marketing strategies that fit within our clients’ existing framework in a way that optimizes for organizational growth.Our capabilities go beyond simple plug-and-play sales & marketing services (though we can do that too!), as we work with every individual client to find a solution unique to their needs. We utilize an integrated approach to identify needs across every clients’ revenue generating departments that combines the flexibility of outsourcing with the expertise and continued development of a close-knit internal team. We have collected top honors such as being named to the Inc. 5000 list of fastest growing private companies in the US 7 years in a row.Head over to our website to discover our suite of solutions & services to see how we can help you reach your growth goals!
Traffic Signals
Monthly Google Ads Budget
$328.1K
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Private Equity, 4 years ago
Funding History
- Feb 2022Private Equity