4 hrs ago
Sr. Director of Consumer Marketing & Lead Acquisition
Origence
Greenwood Village, CO (Hybrid)Full time$162K/yr – $202K/yr
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Sr. Director of Consumer Marketing & Lead Acquisition
Greenwood Village, CO (Hybrid)
$162K/yr – $202K/yrSenior Level7+ years expFull time
Posted 4 hrs ago
Job Summary
Own the end-to-end consumer acquisition funnel and partner ecosystem, driving lead generation, digital marketing, funnel optimization, and data-driven forecasting in a high-volume financial services setting.
- Lead generation, digital marketing, and campaign management leadership across multiple channels
- Build dashboards and conduct forecasting to guide investment decisions
- Partner with cross-functional teams to scale growth while maintaining compliance and profitability
Job Description
Responsibilities
- Lead Generation & Customer Acquisition
- - Develop and manage consumer acquisition strategies across purchased leads, paid search, paid social, affiliate networks, lead aggregators, retargeting, email, direct mail, and other performance channels.
- - Identify, evaluate, negotiate with, and manage third-party lead providers and marketing partners.
- - Establish lead-buying criteria, pricing thresholds, volume allocations, and quality standards by source, product, geography, credit profile, and customer segment.
- - Optimize cost per lead, contact rate, application rate, approval rate, funded-loan conversion, customer acquisition cost, and contribution margin.
- - Monitor lead duplication, fraud, consent, freshness, exclusivity, and source quality; suspend or reallocate spend when performance falls below established thresholds.
- Digital Marketing & Campaign Management
- - Lead performance marketing across search engine marketing, social media, display, affiliate, email, SMS, and remarketing channels.
- - Plan and manage the consumer marketing budget, forecasts, pacing, and channel mix to achieve volume and profitability targets.
- - Partner with creative, compliance, sales, operations, and technology teams to launch accurate, compelling, and compliant campaigns.
Requirements
- Bachelor's degree in Marketing, Business, Analytics, or a related field; advanced degree preferred.
- 7+ years of experience in direct-to-consumer marketing, performance marketing, customer acquisition, or lead generation, including leadership responsibility.
- Experience in auto refinance, mortgage refinance, personal lending, consumer finance, or another high-volume financial services environment strongly preferred.
- Demonstrated experience purchasing and optimizing third-party leads and managing meaningful marketing budgets.
- Strong understanding of acquisition economics, attribution, conversion funnels, forecasting, and unit profitability.
- Experience with CRM, marketing automation, call-center, analytics, and lead-distribution platforms.
- Strong vendor negotiation, cross-functional leadership, communication, and executive presentation skills.
- Ability to operate in a fast-paced, highly regulated, data-driven environment.
- Hands-on experience with paid search, paid social, affiliate marketing, lead marketplaces, landing-page optimization, and marketing automation.
- Working knowledge of consumer lending compliance, privacy, consent management, and telemarketing requirements.
Preferred
- Bachelor's degree in Marketing, Business, Analytics, or a related field; advanced degree preferred.
- Advanced degree preferred.
Benefits
- 401(k) with 8% Company Match
- Flexible Work Environment
- Competitive Paid Time Off
- Tuition Reimbursement & Education Benefits
- Comprehensive Health & Wellness Benefits
- Microsoft Copilot and AI-Enabled Tools
- Continuous Learning & Development Opportunities
- A culture of connection, celebration, and growth through employee-driven programs, company events, holiday celebrations (Star Wars Day), monthly town halls, quarterly company meetings, and team traditions like Bring Your Kid to Work Day
Origence
3.3 Glassdoor
End-to-end lending solutions that deliver innovation, efficiency, and better experiences.
Founded in 2019
Irvine, California, USA
523 employees (23 in marketing)
57% recommend to a friend
49% CEO approval
Salaries
Posted range
$162K/yr – $202K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
11 (2% of company)
Median Career Experience
21 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
2
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Funding
Last Raise
Series Unknown, 2 years ago
Funding History
- Mar 2024Series Unknown
Traffic Signals
Monthly Visitors
38.3K
Monthly Google Ads Budget
$629
Traffic Source Mix
Search
28.9%
Direct
52.7%
Referral
6.7%
Social
10.2%
Paid
1.5%
Headcount Trend
Current headcount: ~525