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Marketing jobs

6 marketing jobs

12 hrs ago

Senior Digital Marketing Specialist

Pacific Northwest University of Health Sciences

Yakima, WA (On-site)Full time$53K/yr – $79K/yr

16 hrs ago

Digital Communications Specialist

Pacific Northwest University of Health Sciences

Yakima, WA (On-site)Full time$48K/yr – $72K/yr

16 hrs ago

Multimedia Content Specialist

Pacific Northwest University of Health Sciences

Yakima, WA (On-site)Full time$48K/yr – $72K/yr

1 day ago

Multimedia Content Specialist

Pacific Northwest University of Health Sciences

Yakima, WA (Unknown)Full time$48K/yr – $72K/yr

1 day ago

Digital Communications Specialist

Pacific Northwest University of Health Sciences

Yakima, WA (Unknown)Full time$48K/yr – $72K/yr

1 day ago

Senior Digital Marketing Specialist

Pacific Northwest University of Health Sciences

Yakima, WA (Unknown)Full time$53K/yr – $79K/yr

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6 jobs

Senior Digital Marketing Specialist

Pacific Northwest University of Health Sciences

Yakima, WA (On-site)

$53K/yr - $79K/yrIn-houseFull-timeSenior level3+ years exp.

12 hrs ago

Digital Communications Specialist

Pacific Northwest University of Health Sciences

Yakima, WA (On-site)

$48K/yr - $72K/yrIn-houseFull-timeMid level3+ years exp.

16 hrs ago

Multimedia Content Specialist

Pacific Northwest University of Health Sciences

Yakima, WA (On-site)

$48K/yr - $72K/yrIn-houseFull-timeMid level2+ years exp.

16 hrs ago

Multimedia Content Specialist

Pacific Northwest University of Health Sciences

Yakima, WA (Unknown)

$48K/yr - $72K/yrIn-houseFull-timeMid level2+ years exp.

1 day ago

Digital Communications Specialist

Pacific Northwest University of Health Sciences

Yakima, WA (Unknown)

$48K/yr - $72K/yrIn-houseFull-timeMid level3+ years exp.

1 day ago

Senior Digital Marketing Specialist

Pacific Northwest University of Health Sciences

Yakima, WA (Unknown)

$53K/yr - $79K/yrIn-houseFull-timeSenior level4+ years exp.

1 day ago

Pacific Northwest University of Health Sciences

Senior Digital Marketing Specialist

Yakima, WA (On-site)

$53K/yr – $79K/yrSenior Level3+ years expFull time

Posted 12 hrs ago

Job Summary

The Senior Digital Marketing Specialist owns the University’s digital presence, leading website strategy, SEO, analytics, and digital advertising to support recruitment, philanthropy, events, and awareness, while coordinating with departments and the Executive Director of Marketing and Communications.

Owns PNWU.edu and digital channels to advance University goals.
Leads SEO/AEO, UX, analytics, and conversion optimization.
Manages digital campaigns and brand-aligned assets.

Job Description

Responsibilities

The Senior Digital Marketing Specialist is responsible for the strategy, design, development, maintenance, performance, and continuous improvement of the University’s digital presence. This position serves as the primary owner of PNWU.edu, ensuring that websites and digital marketing channels effectively support University goals, including student recruitment, employee recruitment, philanthropy, event promotion, and public awareness. Work is guided by defined results and established practices, with the Specialist carrying out activities independently and drawing on the Executive Director of Marketing and Communications to resolve problems as they arise.
The Senior Digital Marketing Specialist leads website design, accessibility compliance, information architecture, search engine and answer engine optimization (SEO/AEO), digital advertising, analytics, and conversion rate optimization. This role works collaboratively with academic and administrative departments to create engaging,
- Designs, builds, maintains, and optimizes webpages, landing pages, and digital experiences, leading ongoing efforts to improve usability, accessibility, conversion rates, and user experience across all digital platforms.
- Develops, manages, and optimizes digital advertising campaigns across platforms such as Google Ads, Meta (Facebook and Instagram), LinkedIn, YouTube, and other relevant channels.
- Creates assets for digital and print in accordance with University brand standards.
- Contributes to departmental planning and strategic initiatives and provides backup support for marketing and communications projects as assigned.
- Performs other related duties as assigned and based on departmental need.

Requirements

A Bachelor’s Degree in a discipline related to communications, public relations, marketing, design, website design or development, advertising, computer science, or a similar field AND 3-4 years of web development experience using WordPress or a similar content management system, with demonstrated knowledge of and skill in web design, including accessibility and best practices, OR
An equivalent combination of education and experience that demonstrates the knowledge, skills, and abilities required to perform the essential functions of the position.
Strong web design and UI/UX skills.
Knowledge of web analytics, conversion rate optimization, SEO, web accessibility, and web best practices.
Ability to manage projects, prioritize, and self-direct workflow.
Ability to problem solve by analyzing issues and creating action plans.
Ability to work in a team and flexibility to work with others in a variety of circumstances.
Strong organization, interpersonal, and planning skills.
Strong verbal and written communication skills.

Preferred

Demonstrated experience using web analytics to optimize webpages for organic and paid traffic and conversion rate optimization.
HTML, CSS, and JavaScript knowledge.
Other marketing, communications, or higher education knowledge or experience.

Benefits

Health Benefits - Medical, Dental, Vision, Life Insurance
Paid Time Off
403b with Roth Option
Paid Holidays

Pacific Northwest University of Health Sciences

3.7 Glassdoor

See our career opportunities at https://www.pnwu.edu/job-opportunities/Pacific Northwest University of Health Sciences (PNWU) is a private, non-profit medical school located in Yakima, Washington, United States. PNWU educates and trains health care professionals, emphasizing service in rural and underserved communities, primarily in the Northwest. Founded in 2005, the university's inaugural program was the first new medical school to open in the Pacific Northwest in sixty years. Pacific Northwest University of Health Sciences has five programs: Doctor of Osteopathic Medicine, Doctor of Dental Medicine, Doctor of Physical Therapy, Master of Science in Occupational Therapy, and Master of Arts in Medical Sciences.

Founded in 2005

Yakima, Washington, USA

454 employees (11 in marketing)

pnwu.edu

65% recommend to a friend

67% CEO approval

Salaries

Posted range

$53K/yr – $79K/yr

Taken straight from the job posting.

See all Pacific Northwest University of Health Sciences salaries

Marketing Team

Marketing Team Size

9 (2% of company)

Median Tenure

3.1 years

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$12M

Last Raise

$12M

Grant, 2 years ago

Funding History

Oct 2023
Grant • $12M

Traffic Signals

Monthly Visitors

167.7K

Monthly Google Ads Budget

$2K

Traffic Source Mix

42.2%

Direct

50.1%

Referral

5.5%

Social

Paid

1.1%

Headcount Trend

Current headcount: ~454

Recent News

PNWU plans diabetes symposium in Yakima on Nov. 8

Nov 4, 2025 • Yakima Herald-Republic

New faculty bring exciting expertise to campus

Sep 12, 2025 • Willamette University

Opinion: PNWU's new dentistry program will train tomorrow's heroes

Aug 28, 2025 • Yakima Herald-Republic

Links

pnwu.edu

X (Twitter)

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Responsibilities

The Senior Digital Marketing Specialist is responsible for the strategy, design, development, maintenance, performance, and continuous improvement of the University’s digital presence. This position serves as the primary owner of PNWU.edu, ensuring that websites and digital marketing channels effectively support University goals, including student recruitment, employee recruitment, philanthropy, event promotion, and public awareness. Work is guided by defined results and established practices, with the Specialist carrying out activities independently and drawing on the Executive Director of Marketing and Communications to resolve problems as they arise.
The Senior Digital Marketing Specialist leads website design, accessibility compliance, information architecture, search engine and answer engine optimization (SEO/AEO), digital advertising, analytics, and conversion rate optimization. This role works collaboratively with academic and administrative departments to create engaging,
- Designs, builds, maintains, and optimizes webpages, landing pages, and digital experiences, leading ongoing efforts to improve usability, accessibility, conversion rates, and user experience across all digital platforms.
- Develops, manages, and optimizes digital advertising campaigns across platforms such as Google Ads, Meta (Facebook and Instagram), LinkedIn, YouTube, and other relevant channels.
- Creates assets for digital and print in accordance with University brand standards.
- Contributes to departmental planning and strategic initiatives and provides backup support for marketing and communications projects as assigned.
- Performs other related duties as assigned and based on departmental need.

Requirements

A Bachelor’s Degree in a discipline related to communications, public relations, marketing, design, website design or development, advertising, computer science, or a similar field AND 3-4 years of web development experience using WordPress or a similar content management system, with demonstrated knowledge of and skill in web design, including accessibility and best practices, OR
An equivalent combination of education and experience that demonstrates the knowledge, skills, and abilities required to perform the essential functions of the position.
Strong web design and UI/UX skills.
Knowledge of web analytics, conversion rate optimization, SEO, web accessibility, and web best practices.
Ability to manage projects, prioritize, and self-direct workflow.
Ability to problem solve by analyzing issues and creating action plans.
Ability to work in a team and flexibility to work with others in a variety of circumstances.
Strong organization, interpersonal, and planning skills.
Strong verbal and written communication skills.

Preferred

Demonstrated experience using web analytics to optimize webpages for organic and paid traffic and conversion rate optimization.
HTML, CSS, and JavaScript knowledge.
Other marketing, communications, or higher education knowledge or experience.

Benefits

Health Benefits - Medical, Dental, Vision, Life Insurance
Paid Time Off
403b with Roth Option
Paid Holidays