3 weeks ago
SEO/SEM Marketing Manager
Dominion Enterprises
Norfolk, VA (On-site)Full time
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SEO/SEM Marketing Manager
Norfolk, VA (On-site)
Salary Not AvailableMid Level5+ years expFull time
Posted 3 weeks ago
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Job Summary
Own and scale a search engine marketing engine by building a small, capable team, standardizing processes, and driving measurable organic and paid performance for hundreds of dealer sites.
- Growth Infrastructure: Build a scalable SEO/SEA program and automate repetitive tasks across hundreds of dealer sites.
- Demand Generation: Own keyword research, on-page/local SEO, content recommendations, and paid search optimization with GA4 and Google Ads.
- Operations & Leadership: Lead a small team, establish processes, dashboards, and reporting for performance and share results with stakeholders.
Job Description
Responsibilities:
- Lead, mentor, and develop a team of up to three SEO/SEM specialists.
- Manage search marketing strategies for a large portfolio of dealership websites while maintaining high-quality service standards.
- Develop scalable SEO and paid search programs that can be efficiently implemented across hundreds of clients.
- Prioritize work based on business impact, client needs, and team capacity.
- Establish processes, documentation, and quality standards that improve efficiency and consistency.
- Conduct technical SEO audits and identify opportunities to improve site health, crawlability, indexation, Core Web Vitals, and organic performance.
- Oversee keyword research, on-page optimization, local SEO, content recommendations, link-building strategies, and competitive analysis.
- Manage Google Ads campaigns, including budgeting, bidding strategies, audience targeting, ad copy testing, and conversion optimization.
- Monitor campaign performance and communicate results through meaningful reporting and actionable recommendations.
- Collaborate closely with Product Development, Customer Success, and Account Management teams and the Website Builders to implement SEO best practices within our website platform.
Dominion Enterprises
Dominion Enterprises (DE) is a privately held data services and software services conglomerate offering client solutions through stand-alone businesses serving several verticals including automotive, hospitality, franchise, real estate and powersports. Our customers rely on our B2B products and services through DataOne Software, Dominion DMS, Activator Dealer Solutions, Dealer Specialties, Cross-Sell, Travel Media Group, Franchise Ventures, PrimeStreet, and Recreational Dealer Solutions. DE is headquartered in Norfolk, Virginia. We are proud of our collaborative, innovative, team-oriented work environments, excellent career enrichment opportunities, community service opportunities, competitive earnings, and comprehensive benefits package including a generous 401(k) plan. DE is an equal-opportunity employer and supports a diverse workforce, and is a drug-testing employer.Dominion Enterprises was established in September 2006 following a division of assets of its predecessor company, Trader Publishing Company, between shared owners Landmark and Cox Communications, Inc. Today, with our classified advertising, publishing, technology, data and Web products and services, Dominion Enterprises is well positioned to maintain its dominant market position and is poised to expand upon our proven record of success through organic growth and strategic acquisitions.With best-of-category Web sites, Dominion Enterprises is one of the largest providers of highly targeted classified advertising. Our familiar brands are recognized from coast to coast and include Homes.com, DX1, and Travel Media Group.
Traffic Signals
Monthly Visitors
1.5K
Traffic Source Mix
Search
27.5%
Direct
48.5%
Referral
5.9%
Social
16.5%
Paid
1.4%
Headcount Trend
Current headcount: ~1.2K
Marketing Team
Marketing Roles Posted (Last 30 Days)
1