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4 months ago

Associate Director, Media Planning

Hearts & Science

New York, USA (Hybrid)Full time$70K/yr – $125K/yr

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Hearts & Science

Associate Director, Media Planning

New York, USA (Hybrid)

$70K/yr – $125K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive strategic media planning and client partnership as an Associate Director, delivering data-driven, omnichannel campaigns with team leadership.

Must-have: 5+ years of media planning experience with leadership and omnichannel skills.
Standout: Ability to translate insights into clear media strategies and cross-platform opportunities.

Job Description

Responsibilities

Build sound strategic frameworks that ladder up to client business goals
Provide excellent client service by being responsive, accountable and detail oriented
Be the voice for creating great work
Bring proactivity and leadership to the clients and the team
Maintain communication and develop strategic partnerships with key partners – clients, partner agencies, peers, etc.
Manage planning process and resources
Manage, mentor, and motivate direct reports in order to encourage their professional development while providing daily supervision and guidance
Set the tone and strategic direction of the team; built around growth and application of learnings
Bring your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives
Own consumer insights and inspire tactical representations of strong, clear media strategies

Requirements

5+ years of experience in media planning; heavy paid social media experience a plus
Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent
Proven, strong team management, interpersonal communication, and collaboration skills
High level of competency in Account Management and client service
A thorough understanding of marketing communication channels (including digital)
Hands-on media practitioner with the ability to create and execute a full funnel, omnichannel approach to planning
Has a firm understanding on how to build and bring to life audience-first paid media strategies & the appropriate tools and inputs to support data-driven recommendations
Advanced knowledge of media fundamentals (all channels) and an ability to train and educate more junior team members
Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing
Strong knowledge of and skill using syndicated interactive research applications and ad serving

Benefits

health insurance
vision insurance
dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
vacation days
sick days
personal days
paid parental leave

Hearts & Science

3.4 Glassdoor

Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth. Purpose-built for the world of personalized digital marketing and powered by the Omni marketing orchestration system, Hearts & Science draws on the vast expertise and resources of the OMG platform to deliver media solutions that enable brands to create and strengthen emotional connections with their consumers across all attention touchpoints, driving loyalty, share of mind and share of wallet. Launched in New York in 2016, Hearts & Science currently has 43 offices around the globe serving the world’s leading brands across a broad spectrum of categories - including automotive, biotech, beauty, CPG, entertainment, fashion, financial services, health & fitness, travel & hospitality, and telecom.

Founded in 2016

New York, NY, US

1.5K employees (426 in marketing)

www.hearts-science.com

56% recommend to a friend

78% CEO approval

Traffic Signals

Monthly Visitors

20.4K

Traffic Source Mix

40.3%

Direct

44.5%

Referral

8.2%

Social

5.3%

Paid

1.2%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size

399 (28% of company)

Median Career Experience

10 years

Median Tenure

3.7 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Sari Elzweig

Senior Director, Head of SEO | Center of Excellence

At the company for 3 years 5 months

ilana casser

Head of New Business + Marketing

At the company for 5 years 9 months

Jaclyn Hadler

Associate Director, Marketing Science

At the company for 7 years 6 months

Alex Toma

Associate Director, Marketing Science

At the company for 1 year 3 months

Recent News

Campaign Audio Advertising Awards 2025: winners revealed

May 7, 2025 • Campaign UK More Latest RSS Feed

OMNICOM MEDIA GROUP TOPS 2024 TOTAL NEW BUSINESS RANKING WITH $7.7 BILLION

Mar 25, 2025 • prnasia.com

Pets get to have their say in new petition to ban public sale of fireworks

Oct 22, 2024

Responsibilities

Build sound strategic frameworks that ladder up to client business goals
Provide excellent client service by being responsive, accountable and detail oriented
Be the voice for creating great work
Bring proactivity and leadership to the clients and the team
Maintain communication and develop strategic partnerships with key partners – clients, partner agencies, peers, etc.
Manage planning process and resources
Manage, mentor, and motivate direct reports in order to encourage their professional development while providing daily supervision and guidance
Set the tone and strategic direction of the team; built around growth and application of learnings
Bring your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives
Own consumer insights and inspire tactical representations of strong, clear media strategies

Requirements

5+ years of experience in media planning; heavy paid social media experience a plus
Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent
Proven, strong team management, interpersonal communication, and collaboration skills
High level of competency in Account Management and client service
A thorough understanding of marketing communication channels (including digital)
Hands-on media practitioner with the ability to create and execute a full funnel, omnichannel approach to planning
Has a firm understanding on how to build and bring to life audience-first paid media strategies & the appropriate tools and inputs to support data-driven recommendations
Advanced knowledge of media fundamentals (all channels) and an ability to train and educate more junior team members
Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing
Strong knowledge of and skill using syndicated interactive research applications and ad serving

Benefits

health insurance
vision insurance
dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
vacation days
sick days
personal days
paid parental leave