Own the full pipeline engine for a growth marketing function that blends traditional SEO with GEO and AI-driven search, high-intent paid media, and CRO across web properties.

Growth ownership: define and run multi-channel acquisition from intent capture to conversion, with a focus on high-value leads and pipeline impact.
Channel mix: bridge SEO, PPC, and social platforms while optimizing for GEO AI discovery and citation quality in AI summaries.

Job Description

Responsibilities

Architectural & Semantic Strategy: Lead the strategic development of website architecture and site structure to ensure discovery and citation across both traditional search engines and generative AI platforms (AIO/GEO).
Conversion-Centric Alignment: Oversee the design and deployment of high-converting landing pages and resource hubs, ensuring a frictionless user journey.
Agency & Vendor Management: Serve as the primary point-of-contact for external web design and development agency.
Technical Performance: Collaborate with web development team to ensure site maintenance standards meet the highest benchmarks for speed, security, and user experience.
Data-Driven Testing: Lead rigorous A/B and multivariate testing for high-conversion landing pages.
Funnel Analytics: Map the user journey to identify and rectify friction points that impede the transition from prospect to lead.
Holistic Search Visibility: Execute a search strategy that maintains traditional SERP rankings (SEO) while optimizing for Generative Engine Optimization (GEO) and AI-driven answer engines.
Content Authority: Partner with the Content Marketing Specialist to ensure all digital assets are structured to secure brand citations in generative AI summaries.
Technical SEM: Manage high-intent PPC campaigns, optimizing for qualified leads rather than simple click volume.
Cross-Platform Execution: Design and manage performance-focused campaigns across Google Ads, YouTube, Meta, and LinkedIn, ensuring creative alignment and audience segmentation.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred
3–5+ years of experience in growth marketing, performance marketing, or technical marketing roles, ideally in financial services, fintech, or a regulated industry
Proven experience managing full-funnel digital acquisition, including SEO, paid media, and conversion rate optimization
Strong hands-on experience with HubSpot (or similar CRM), including lead scoring, lifecycle management, workflows, and attribution tracking
Demonstrated ability to manage and optimize paid media campaigns across platforms such as Google Ads, YouTube, Meta, and LinkedIn
Deep understanding of SEO, SEM, and emerging AI-driven search (AIO/GEO), including how content is structured for discoverability and citation
Experience leading website strategy and CRO initiatives, including A/B testing, landing page optimization, and user journey mapping
Familiarity with web technologies and infrastructure, including CMS platforms (HubSpot preferred) and collaboration with development teams
Strong proficiency in analytics and tracking tools, including Google Analytics, Google Tag Manager, and Google Search Console
Ability to interpret complex data and translate it into actionable insights that drive pipeline and revenue growth

Preferred

The Entrust Group

2.6 Glassdoor

Invest your 401(k) or IRA funds in real estate, private equity, precious metals, and more. All you need is a self-directed IRA (SDIRA).This type of investment account is identical to an IRA from a bank or brokerage, with one distinct advantage: rather than being limited to stocks and bonds, you’re able to invest in any asset the IRS allows. For experienced investors, this offers the opportunity for true portfolio diversification, enhanced control, and all the same tax advantages of any other IRA.Why choose Entrust? With over 40 years of experience, 24,000+ investors, and over $5 billion in assets under administration, we’re a trusted leader in the industry. Plus, our award-winning online portal allows for lightning-fast transactions and simplified account management.

Founded in 1981

Oakland, California, USA

99 employees (4 in marketing)

www.theentrustgroup.com/?utm_source=Organic%20Social&utm_medium=LinkedIn%20%28LI%29&utm_campaign=LinkedInMainPageLink&utm_term=%28%29&utm_content=%28%29

34% recommend to a friend

Recent Ads

Traffic Signals

Monthly Visitors

33.4K

Monthly Google Ads Budget

$31.7K

Traffic Source Mix

48%

Direct

48.6%

Referral

2.7%

Social

0.2%

Paid

0.5%

Headcount Trend

Current headcount: ~99

Marketing Team

Marketing Team Size

4 (4% of company)

Marketing Roles Posted (Last 30 Days)

Recent News

Leidos targets up to 4% revenue growth in 2026 as NorthStar 2030 strategy gains traction

Apr 26, 2026 • MSN

Leidos Expands Critical Infrastructure And Defense Cloud Role With ENTRUST Deal

Apr 3, 2026 • Yahoo Finance

Leidos Closes ENTRUST Acquisition, Expands Energy Infrastructure Reach

Mar 31, 2026 • The Globe and Mail

Responsibilities

Architectural & Semantic Strategy: Lead the strategic development of website architecture and site structure to ensure discovery and citation across both traditional search engines and generative AI platforms (AIO/GEO).
Conversion-Centric Alignment: Oversee the design and deployment of high-converting landing pages and resource hubs, ensuring a frictionless user journey.
Agency & Vendor Management: Serve as the primary point-of-contact for external web design and development agency.
Technical Performance: Collaborate with web development team to ensure site maintenance standards meet the highest benchmarks for speed, security, and user experience.
Data-Driven Testing: Lead rigorous A/B and multivariate testing for high-conversion landing pages.
Funnel Analytics: Map the user journey to identify and rectify friction points that impede the transition from prospect to lead.
Holistic Search Visibility: Execute a search strategy that maintains traditional SERP rankings (SEO) while optimizing for Generative Engine Optimization (GEO) and AI-driven answer engines.
Content Authority: Partner with the Content Marketing Specialist to ensure all digital assets are structured to secure brand citations in generative AI summaries.
Technical SEM: Manage high-intent PPC campaigns, optimizing for qualified leads rather than simple click volume.
Cross-Platform Execution: Design and manage performance-focused campaigns across Google Ads, YouTube, Meta, and LinkedIn, ensuring creative alignment and audience segmentation.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred
3–5+ years of experience in growth marketing, performance marketing, or technical marketing roles, ideally in financial services, fintech, or a regulated industry
Proven experience managing full-funnel digital acquisition, including SEO, paid media, and conversion rate optimization
Strong hands-on experience with HubSpot (or similar CRM), including lead scoring, lifecycle management, workflows, and attribution tracking
Demonstrated ability to manage and optimize paid media campaigns across platforms such as Google Ads, YouTube, Meta, and LinkedIn
Deep understanding of SEO, SEM, and emerging AI-driven search (AIO/GEO), including how content is structured for discoverability and citation
Experience leading website strategy and CRO initiatives, including A/B testing, landing page optimization, and user journey mapping
Familiarity with web technologies and infrastructure, including CMS platforms (HubSpot preferred) and collaboration with development teams
Strong proficiency in analytics and tracking tools, including Google Analytics, Google Tag Manager, and Google Search Console
Ability to interpret complex data and translate it into actionable insights that drive pipeline and revenue growth