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FedEx logo
1 day ago

Digital Marketing Principal- Digital Upsell & In-Product Growth

FedEx

Pittsburgh, PA (Hybrid)Full time$8K/mo – $17K/mo

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1 jobs
FedEx logo

Digital Marketing Principal- Digital Upsell & In-Product Growth

FedEx

Pittsburgh, PA (Hybrid)

$8K/mo - $17K/moIn-houseFull-timeSenior level5+ years exp.
1 day ago
FedEx logo
FedEx

Digital Marketing Principal- Digital Upsell & In-Product Growth

Pittsburgh, PA (Hybrid)

$8K/mo – $17K/moSenior Level5+ years expFull time

Posted 1 day ago

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Job Summary

Lead strategic product and technology initiatives across the company’s portfolio, directing market and product analysis, defining requirements, and shaping in‑product experiences and upsell opportunities.

  • Define the upsell opportunity map across our SMB platform: which behaviors signal purchase-readiness, which products have the clearest upgrade path, and where friction lives today.
  • Design and ship in-product experiences that drive awareness and purchase intent without degrading the core product experience.
  • Work with product and engineering to prioritize and ship upsell surface area with data-driven briefs.

Job Description

Responsibilities

  • Responsible for strategic leadership, product/technology development and core leadership of all products developed in support of the company’s product and service portfolio.
  • Develops strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management.
  • Works in a leadership capacity with technology experts on digital product/technology development.
  • Leads and contributes to development of product specifications, requirements and implementation.
  • May participate in test planning measurement and other analytical functions.
  • Provides support through demo instruction, tool development and functional demonstrations.
  • Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
  • Perform other duties as assigned.
  • Define the upsell opportunity map across our SMB platform: which behaviors signal purchase-readiness, which products have the clearest upgrade path, and where friction lives today.
  • Design and ship in-product experiences — insights, nudges, and contextual prompts — that drive awareness and purchase intent without degrading the core product experience.

Requirements

  • Minimum Education: Master's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
  • Minimum Experience: Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.
  • Knowledge, Skills, and Abilities: Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
  • Technical acumen.
  • Strong collaboration, communications and analytical skills.

Preferred

  • Preferred Qualifications: This position is eligible for remote work and may be located anywhere within the United States excluding AK, HI and U.S. territories, however if you live within the 50 miles radius of a campus you will be required to work at a FedEx campus location several times per week.
FedEx logo

FedEx

3.5 Glassdoor

FedEx connects people and possibilities through our worldwide portfolio of shipping, transportation, e-commerce and digital supply chain services. For decades, we’ve been innovating to deliver more for you. Strengthening supply chains with our global network. Simplifying logistics. Enhancing tracking and visibility. And using data from every journey to make your experience better. Our people are the foundation of our success, and FedEx has consistently ranked among the world’s most admired and trusted employers. We inspire our global workforce of more than 575,000 team members to remain absolutely, positively focused on safety, the highest ethical and professional standards, and the needs of their customers and communities.Day one: 186 deliveries. Today: About 14.5 million.

Founded in 1973
Memphis, Tennessee, USA
187K employees (2,453 in marketing)
careers.fedex.com
59% recommend to a friend
56% CEO approval

Salaries

Posted range

$8K/mo – $17K/mo

Taken straight from the job posting.

See all FedEx salaries

Marketing Team

Marketing Team Size
1,929 (1% of company)
Median Career Experience
16 years
Median Tenure
11.7 years
Marketing Roles Posted (Last 30 Days)
1

People

HR / Recruitment

Tania Castano
Tania Castano
Managing Director Human Resources
At the company for 25 years 9 months

Marketing Leadership

Rakesh Shalia
Rakesh Shalia
Vice President Marketing and Communications
At the company for 15 years 10 months
Catherine Knoll
Catherine Knoll
Managing Director, Marketing, Strategy, Digital and Product - Freight
At the company for 1 year 2 months
Renee Bergman
Renee Bergman
Director of Marketing, US International
At the company for 14 years 5 months
Claudia Rostagno
Claudia Rostagno
Director Marketing and Communications at FedEx- Latin America and Caribbean Division
At the company for 29 years 3 months

Funding

Total Funding
$7.2B
Last Raise
$3.7B
Post IPO Debt, 2 months ago

Funding History

  • Jan 2026
    Post IPO Debt • $3.7B
  • Mar 2024
    Post IPO Debt • $3.5B
  • Jan 1998
    Post IPO Equity

Traffic Signals

Monthly Visitors
182.7M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
23.8%
Direct
71.9%
Referral
2.9%
Social
0.6%
Paid
0.5%

Headcount Trend

Current headcount: ~186.7K

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Links

careers.fedex.comLinkedInX (Twitter)Crunchbase

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