1 day ago
Social & Content Associate - US
Upway
New York City, NY (On-site)Full time$75K/yr – $95K/yr
Social & Content Associate - US
New York City, NY (On-site)
$75K/yr – $95K/yrMid Level3+ years expFull time
Posted 1 day ago
Job Summary
Own Upway’s US organic channels and lead the creation of platform-native content across Instagram, TikTok, YouTube, and more while aligning with US culture and broader marketing goals.
- Own the strategy and growth of Upway’s organic presence across key channels
- Translate marketing priorities into compelling content and creative assets
Job Description
Responsibilities
- Own Upway’s US organic channels: Own the strategy, day-to-day management, and growth of Upway’s organic presence across Instagram, TikTok, YouTube, Facebook, CRM, SEO/GEO, and other relevant channels, including content planning, creation, publishing, community engagement, and performance optimization.
- Create content people want to watch: Concept, write, shoot, edit, and publish platform-native content across short-form video, YouTube, social posts, and other formats, working with creators, freelancers, and internal teams to bring ideas to life.
- Stay close to US culture : Be the eyes and ears of what is happening across US social media, e-bike communities, creators, competitors, and broader consumer culture. Identify trends and conversations that Upway can authentically participate in.
- Support 360° marketing execution: Translate broader marketing priorities into compelling content and creative assets that support demand, trade-ins, UpCenters, events, partnerships, and other growth initiatives.
- Own the CRM content calendar: Plan and execute the US CRM calendar across both demand, supply, creating compelling, on-brand email and SMS content and continuously improving templates and performance.
- Support SEO/GEO content roadmap: Support the SEO/GEO content roadmap by researching topics, working with freelancers, and creating blog and YouTube content that increases Upway’s organic visibility and reach.
- Own website content: Write and maintain website content across product pages, landing pages, and other customer touchpoints, ensuring everything is clear, compelling, accurate, and on-brand.
- Build the content engine: Develop scalable processes, formats, tools, and workflows that make it easier to produce high-quality content consistently and increase output across channels.
- Use data to improve content: Track channel and content performance, identify what is working, and turn insights into better formats, topics, creative, and publishing strategies.
- Cross-functional collaboration: Work closely with Marketing, Supply, Operations, Global teams, Freelancers, and Creators to align content with business priorities and ensure a consistent Upway experience across organic channels.
Requirements
- Experience: 3+ years of experience in social media, content creation, editorial, creative marketing, or a related field, ideally within a consumer brand, D2C, e-commerce, marketplace, or high-growth startup environment.
- Social-First Creator: You understand what makes content work across Instagram, Youtube, TikTok, Facebook, and other relevant platforms. You know how to adapt ideas to different formats and audiences rather than simply repurposing the same content across channels.
- Creative Writer, Storyteller & Designer: Exceptional writing, scripting, editing, and visual design skills. You can turn a simple brief or business objective into a creative concept, strong hook, compelling story, and polished visual execution. You have a strong eye for composition, typography, imagery, and brand consistency.
- Hands-On Production: You are comfortable taking content from idea to published asset, including concepting, writing, shooting, editing, and publishing. You are highly proficient in tools such as Canva and Figma, with basic video editing skills in tools such as CapCut, Adobe, or similar.
- Culturally Relevant: You have a strong understanding of US consumer culture, social media trends, creators, and online communities. You naturally stay curious about what people are talking about and know how to identify opportunities that are relevant to Upway.
- Attention to Detail: You have exceptionally high attention to detail across content creation, copy, CRM, website updates, and publishing. You catch errors before they go live and care about accuracy, formatting, links, CTAs, brand guidelines, and the small details that make content feel polished and professional.
- Consumer Brand Experience: Previous experience working for a consumer-facing brand is required. Experience in consumer lifestyle, D2C, e-commerce, marketplaces, mobility, micro-mobility, or other high-growth consumer businesses is a plus.
- Passion for Bikes: Personal interest in bikes, e-Bikes, cycling, mobility, or the broader outdoor/lifestyle space is a plus!
Benefits
- Upway operates in Europe and the US, with the support of prestigious investors including Sequoia Capital, Global Founders Capital, Galvanize, AP Moller and Exor. It holds an exceptional team of talented people who thrive in fast paced environments and who are dedicated to the mission: Making electric mobility accessible to everyone.
- You will receive a competitive cash compensation, equity shares in the form of stock options and an annual bonus based on the performance of the company.
- Additionally you will receive Comprehensive healthcare coverage, the chance to participate in the company's 401K plan, 15% off your next e-Bike, monthly phone allowance, parental leave and unlimited vacation policy.
- You will operate in an environment, where you can take as much responsibility as you are able to handle. This will present great learning and growth opportunities.
- You’ll work on a great product. Electric and sustainable mobility will be ever present in your day-to-day life, and you’ll become an expert in these topics.
Upway
4.7 Glassdoor
At Upway, we envision a world where cars are the exception and e-bikes are the norm. Our mission is to accelerate e-bike adoption and reduce waste. This is why we are building the largest platform for reconditioned e-bikes, making electric mobility more affordable, and giving a new life to millions of great products.We are looking for great talents to bring this mission to life!
Founded in 2021
Paris, Île-de-France, FRA
303 employees (39 in marketing)
1% recommend to a friend
Salaries
Posted range
$75K/yr – $95K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
31 (10% of company)
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
2
People
Founders / CEO
HR / Recruitment
Funding
Total Funding
$120.6M
Last Raise
$60M
Series C
Funding History
- Nov 2025Series C • $60M
- Nov 2023Series B • $30M
- May 2022Series A • $25M
Traffic Signals
Monthly Visitors
455.5K
Monthly Google Ads Budget
$10
Traffic Source Mix
Search
52%
Direct
22.2%
Referral
5.4%
Social
4.6%
Paid
9.3%
Headcount Trend
Current headcount: ~303
News about Upway
Links
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