Own the paid media strategy and execution across Meta, Google, TikTok, and YouTube, manage a multi-million budget, and drive full-funnel performance with influencer/UGC programs.

Lead testing and creative strategy across hooks and messaging
Optimize for ROAS, CPA, LTV, and high-intent leads
Collaborate with content and landing-page teams to evolve conversion paths

Job Description

Responsibilities

Own strategy, execution, and optimization across Meta, Google, TikTok, and YouTube
Manage and allocate a ~$2M annual budget, including spend trade-off analysis across channels
Optimize campaigns toward CPG, CPA, LTV, and ROAS targets, including high-intent leads
Develop and maintain a paid media roadmap and testing strategy, including A/B testing across creative, audiences, and funnel stages
Lead creative strategy for paid campaigns, including hooks, messaging, and testing frameworks
Partner with internal team to develop and iterate on landing pages and conversion pathways
Lead full-funnel strategy across TOF, MOF, and BOF, including prospecting, retargeting, and winback
Monitor performance daily and proactively adjust bids, budgets, and creative based on results
Build and manage influencer and creator (UGC) programs to support paid and organic acquisition
Source, vet, and manage relationships with creators aligned with our brand and audience

Requirements

5–8+ years in performance or growth marketing, ideally with agency experience
Proven success managing and scaling $1M+ annual paid media budgets
Deep expertise in Google Ads, Google Analytics, and Meta Ads
Strong understanding of ROAS, CPA, LTV, attribution, and conversion optimization
Experience with budget allocation and cross-channel trade-off analysis
Strong creative instincts and ability to write high-performing hooks and scripts
Experience with or interest in influencer and UGC marketing
Strong analytical skills and proficiency in Excel / Google Sheets
Ability to manage multiple priorities in a fast-paced environment
Deep understanding of full-funnel acquisition and channel interplay

Preferred

Experience in fitness, wellness, or yoga
Experience with subscription or content businesses
Exposure to international markets or localization

Traffic Signals

Monthly Visitors

2.5M

Monthly Google Ads Budget

$76.3K

Traffic Source Mix

30.5%

Direct

59.2%

Referral

3.8%

Social

4.9%

Paid

1.5%

Headcount Trend

Current headcount: ~1

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Own strategy, execution, and optimization across Meta, Google, TikTok, and YouTube
Manage and allocate a ~$2M annual budget, including spend trade-off analysis across channels
Optimize campaigns toward CPG, CPA, LTV, and ROAS targets, including high-intent leads
Develop and maintain a paid media roadmap and testing strategy, including A/B testing across creative, audiences, and funnel stages
Lead creative strategy for paid campaigns, including hooks, messaging, and testing frameworks
Partner with internal team to develop and iterate on landing pages and conversion pathways
Lead full-funnel strategy across TOF, MOF, and BOF, including prospecting, retargeting, and winback
Monitor performance daily and proactively adjust bids, budgets, and creative based on results
Build and manage influencer and creator (UGC) programs to support paid and organic acquisition
Source, vet, and manage relationships with creators aligned with our brand and audience

Requirements

5–8+ years in performance or growth marketing, ideally with agency experience
Proven success managing and scaling $1M+ annual paid media budgets
Deep expertise in Google Ads, Google Analytics, and Meta Ads
Strong understanding of ROAS, CPA, LTV, attribution, and conversion optimization
Experience with budget allocation and cross-channel trade-off analysis
Strong creative instincts and ability to write high-performing hooks and scripts
Experience with or interest in influencer and UGC marketing
Strong analytical skills and proficiency in Excel / Google Sheets
Ability to manage multiple priorities in a fast-paced environment
Deep understanding of full-funnel acquisition and channel interplay

Preferred

Experience in fitness, wellness, or yoga
Experience with subscription or content businesses
Exposure to international markets or localization