4 weeks ago
Marketing Manager
Central New Mexico Community College
USA (On-site)Full time$68K/yr – $87K/yr
Marketing jobs
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Marketing Manager
USA (On-site)
$68K/yr – $87K/yrMid Level3+ years expFull time
Posted 4 weeks ago
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Job Summary
Own the end-to-end planning and execution of multi-channel campaigns for CNM, translating academic needs into on-brand, measurable marketing programs.
- Campaign Ownership: plan, develop, and implement integrated campaigns across digital, print, web, social, and paid media with analytics on performance.
- Operations & Collaboration: coordinate timelines, assets, and budgets with schools, departments, and creative teams to ensure timely delivery and brand consistency across channels.
Job Description
- Supports the planning, development, and implementation of integrated marketing campaigns across digital, print, web, social, and paid media channels.
- Coordinates project timelines, deliverables, and creative assets to ensure on-time, on-brand execution.
- Collaborates with academic schools, departments, and cross-functional teams to gather requirements, clarify objectives, and translate needs into effective marketing strategies.
- Oversees production of marketing materials including brochures, flyers, ads, website updates, email campaigns, and social content.
- Assists with media placement, vendor coordination, and budget tracking for assigned campaigns.
- Conducts market, audience, and competitor research to inform campaign strategy and messaging.
- Reviews and edits content for accuracy, clarity, brand standards, and accessibility compliance.
- Uses analytics tools to track campaign performance, prepare reports, and recommend optimizations.
- Maintains organized project files, creative assets, and documentation for campaigns and initiatives.
- Supports crisis communications and time-sensitive messaging efforts as directed.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Three (3) years of directly related marketing, communications, or project management experience.
- Experience coordinating multi-channel marketing projects and working with creative teams.
- Experience with digital marketing tools, analytics platforms, and content management systems.
Central New Mexico Community College
Central New Mexico Community College (CNM) is the state's largest community college with five campuses, a Workforce Training Center, and an Advanced Technology Center. Applying to college for the first time?Switching to a different career?Ready to level up with a new certification or skill?We're here to power your goals, dreams, and family. Visit www.cnm.edu to learn more. * CNM fosters an inclusive learning environment and a positive, diverse community. In alignment with Facebook and Instagram's community policies, we remove content that contains credible threats or hate speech, content that targets private individuals to degrade or shame them, personal information meant to blackmail or harass someone, and repeated unwanted messages.
Traffic Signals
Monthly Visitors
435.8K
Traffic Source Mix
Search
29.1%
Direct
63.7%
Referral
4.4%
Social
1.4%
Paid
1.2%
Headcount Trend
Current headcount: ~2.3K
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
$862K
Grant, 2 years ago
Funding History
- Apr 2024Grant • $862K