3 months ago
Manager, Loyalty Strategy & CRM
Chedraui USA
Commerce, CA (On-site)Full time
Marketing jobs
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Manager, Loyalty Strategy & CRM
Commerce, CA (On-site)
Salary Not AvailableManager3+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own loyalty CRM and lifecycle campaigns across email, SMS, and app to drive acquisition, engagement, and incremental sales.
- Primary ownership: define loyalty strategy and end-to-end CRM campaigns across channels.
- Must-have: 3–4 years of hands-on email marketing and marketing automation experience.
- Standout: Cross-functional impact with merchandising, analytics, and test-and-learn optimization.
Job Description
Responsibilities
- Define and evolve the overall loyalty program strategy, including program value proposition, rewards structure, tiers, and member benefits.
- Identify opportunities to increase loyalty member acquisition, engagement, and retention across customer segments.
- Develop the roadmap for loyalty capabilities including personalization, omnichannel engagement, and targeted promotions.
- Evaluate and refine loyalty mechanics such as rewards, tiers, personalized offers, and promotional incentives to maximize customer value and incremental sales.
- Ensure loyalty strategy is integrated with broader marketing, merchandising, and promotional strategies.
- Lead the end-to-end deployment of CRM communications across email, SMS, mobile app push notifications, and other digital channels.
- Translate loyalty and marketing strategies into targeted, personalized campaigns and triggered messaging programs.
- Oversee campaign planning, audience selection, scheduling, deployment, and performance tracking.
- Design automated lifecycle messaging programs including onboarding, activation, promotional triggers, retention, and win-back campaigns.
- Ensure CRM messaging is timely, relevant, and coordinated across channels to create a seamless customer experience.
Requirements
- Bachelor's Degree from four-year college or university with 3-4 years of tactical, hands-on experience in email marketing and marketing automation, developing and implementing automated marketing campaigns.
- Experience analyzing and applying online consumer data.
Preferred
- Retail background is highly desirable, with grocery experience a plus.
Chedraui USA
At Chedraui USA, we’re dedicated to nourishing communities through our shared love of food, family and tradition. Our mission is to provide customers with an exceptional shopping experience with the freshest selection available across all our retail banners, and our people are at the heart of what we do. With a rich history originating in Mexico in 1921, Chedraui USA was formed in 2021 following the renaming of Bodega Latina Corporation, the U.S. subsidiary of Grupo Comercial Chedraui. Today, the company serves as the fourth largest grocery retailer in California with sales of $8 billion annually, operating more than 380 stores across five states in the western U.S. under three store banners: El Super, Fiesta Mart and Smart & Final. We are made stronger by our family of more than 25,000 associates, who proudly serve in our stores, warehouses and corporate offices. Our team is continually looking for talented individuals to bring our mission to life.
Traffic Signals
Monthly Visitors
13.9K
Traffic Source Mix
Search
32.3%
Direct
48.8%
Referral
6.3%
Social
11.4%
Paid
1%
Headcount Trend
Current headcount: ~466
Marketing Team
Marketing Team Size
18 (4% of company)
Median Career Experience
10 years
Median Tenure
3.7 years
