Own the membership strategy and analytics, driving recruitment, engagement, and retention programs while guiding data-driven decisions across the organization.

Lead multi-year growth and retention initiatives.
Collaborate across Marketing, IT, and Programs to optimize member value and experiences.

Job Description

Responsibilities

Serve as strategic partner on recruitment and long-term membership growth, developing and executing strategies for net growth, retention, and financial sustainability.
Build a robust prospect pipeline through market intelligence and outreach; identify emerging markets and trends to expand membership.
Design and lead annual recruitment campaigns, partnering with Membership on integrated marketing, print/digital materials, and messaging.
Own the member value proposition — benefits, services, and engagement models — ensuring it stays central to organizational strategy.
Provide strategic direction for engagement initiatives across programs, services, recognition, and advocacy, aligning with broader business goals and internal stakeholders.
Facilitate collaboration to advance member engagement in advocacy, programs, and key organizational initiatives.
Conduct annual member satisfaction and needs assessments (surveys, interviews, data analysis) to guide strategy and performance.
Commission demographic reports and dashboards; interpret membership data and metrics to inform programmatic priorities and report trends (including retention/attrition) to leadership.
Provide actionable insights and metrics to inform programmatic priorities and strategic decisions.
Gather and interpret membership data to deepen organizational understanding of member needs and behaviors.

Requirements

Strategic and innovative thinker with experience developing and executing multi-year plans with measurable objectives.
Critical and analytical thinking skills.
Skills and ability to grow and retain membership, define membership benefits and work with staff to maximize member value from existing benefits.
Strong computer and database management skills; experience with membership software is required.
Must be an influential leader and team player.
High sense of urgency and the ability to pivot as priorities are redirected.
Superior oral and written communication skills and ability to work effectively with all professional levels of members, staff and vendors; strong membership service orientation essential; knowledge of current and emerging trends in the association membership field.
Organized and comfortable juggling a variety of priorities.
Ability to travel.

Preferred

Bachelor’s Degree Masters in business administration, management or marketing preferred.
CAE certification preferred.
Member association or non-profit experience preferred.

Benefits

Paid Parental Leave – Breastfeeding Friendly Workplace – Flexible work schedule – Commuting Allowance – Generous Paid Time Off – Holiday Pay – Life Insurance – Community Volunteering Opportunities – Generous 401(k) Company Contributions – Medical, Dental, and Vision Insurance – Learning Opportunities and Tuition Reimbursement – Company-Sponsored Team Outings – and more!

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Serve as strategic partner on recruitment and long-term membership growth, developing and executing strategies for net growth, retention, and financial sustainability.
Build a robust prospect pipeline through market intelligence and outreach; identify emerging markets and trends to expand membership.
Design and lead annual recruitment campaigns, partnering with Membership on integrated marketing, print/digital materials, and messaging.
Own the member value proposition — benefits, services, and engagement models — ensuring it stays central to organizational strategy.
Provide strategic direction for engagement initiatives across programs, services, recognition, and advocacy, aligning with broader business goals and internal stakeholders.
Facilitate collaboration to advance member engagement in advocacy, programs, and key organizational initiatives.
Conduct annual member satisfaction and needs assessments (surveys, interviews, data analysis) to guide strategy and performance.
Commission demographic reports and dashboards; interpret membership data and metrics to inform programmatic priorities and report trends (including retention/attrition) to leadership.
Provide actionable insights and metrics to inform programmatic priorities and strategic decisions.
Gather and interpret membership data to deepen organizational understanding of member needs and behaviors.

Requirements

Strategic and innovative thinker with experience developing and executing multi-year plans with measurable objectives.
Critical and analytical thinking skills.
Skills and ability to grow and retain membership, define membership benefits and work with staff to maximize member value from existing benefits.
Strong computer and database management skills; experience with membership software is required.
Must be an influential leader and team player.
High sense of urgency and the ability to pivot as priorities are redirected.
Superior oral and written communication skills and ability to work effectively with all professional levels of members, staff and vendors; strong membership service orientation essential; knowledge of current and emerging trends in the association membership field.
Organized and comfortable juggling a variety of priorities.
Ability to travel.

Preferred

Bachelor’s Degree Masters in business administration, management or marketing preferred.
CAE certification preferred.
Member association or non-profit experience preferred.

Benefits

Paid Parental Leave – Breastfeeding Friendly Workplace – Flexible work schedule – Commuting Allowance – Generous Paid Time Off – Holiday Pay – Life Insurance – Community Volunteering Opportunities – Generous 401(k) Company Contributions – Medical, Dental, and Vision Insurance – Learning Opportunities and Tuition Reimbursement – Company-Sponsored Team Outings – and more!