Responsibilities

• Plan, execute, and optimize media buys across CTV/OTT/streaming TV, radio, billboards (OOH), print, direct mail, and sponsorships
• Manage broadcast & traditional media relationships, negotiate placements for optimal reach, frequency, and cost efficiency
• Develop and execute market-level media plans to drive store traffic and application volume
• Ensure proper scheduling and execution of all media placements
• Own traditional media budget allocation and pacing across all channels
• Track and report KPIs including: Reach, frequency, impressions, and GRPs; Cost per lead (CPL) and cost per acquisition (CPA); Customer acquisition cost (CAC) and media ROI
• Conduct post-campaign analysis and provide optimization recommendations
• Translate media performance into actionable insights for leadership
• Work with DLC compliance and VP of Marketing to ensure all marketing activities comply with regulatory requirements for lending advertising and maintain brand consistency
• Ensure all media placements comply with financial advertising regulations and brand standards