3 weeks ago
Founding Product Marketer
Sparrow
San Francisco, CA (Remote)Full time$125K/yr – $220K/yr
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Founding Product Marketer
San Francisco, CA (Remote)
$125K/yr – $220K/yrSenior Level7+ years expFull time
Posted 3 weeks ago
Job Summary
Own the end-to-end product marketing strategy and execution for Sparrow, including positioning, messaging, launches, market research, and competitive intelligence.
- Partner with Leadership across Marketing, Product, Revenue Enablement, Sales, and Account Management to design and execute PMM initiatives
- Own core narrative, value propositions, messaging framework, and website copy while aligning with Revenue Enablement
- Plan and execute go-to-market launches with cross-functional coordination and timing
Job Description
Responsibilities
- Partner with Leadership – Marketing, Product, Revenue Enablement. Sales, and Account Management on the design and execution of Product Marketing initiatives.
- Positioning and messaging strategy - owns the core narrative, value propositions, messaging framework, and website copy while partnering with Revenue Enablement.
- Go-to-market for launches – plans and executes product and feature launches, coordinating messaging, timing, and cross-functional rollout.
- Runs market and buyer research – win/loss analysis. Conducts customer interviews and refines the ICP as we expand our target market.
- Competitive intelligence – tracks competitors, builds battlecards, and equips Revenue Enablement with market intel and data.
Requirements
- A top performer with a builder’s mindset. 7+ years of product marketing, particularly in SaaS markets selling B2B, with a track record of successful product launches and messaging that captures mindshare.
- Learner’s mindset. Highly self-directed, adaptable, and up for feedback and implementation in a fast-paced, always changing environment that has high-performance expectations while working collaboratively. You have a desire to build a world-class sales training playbook and program while seeing success in others.
- Product-obsessed. Leave management is complicated, meaning that often, our customers have gaps in their understanding. Therefore, it is essential that you can build effective written and visual teaching materials that simplify complex problems.
- Outstanding verbal and written communication skills. Clear, empathetic communicator that can build rapport and relate to sales professionals. You are great at communicating through email, chat, and phone while displaying active listening skills to ensure things are done well, both personally and as a team.
Sparrow
Sparrow is the first end-to-end leave management solution for modern employers to care for their people during major life events. Sparrow’s high-tech, high-touch approach automates the most painful parts of employee leave management, while our world-class leave specialist team ensures a premium experience for all types of leaves across the United States and Canada. By partnering with Sparrow, caring companies, such as Headspace, Chime, and Bumble, reduce compliance risks, enhance the employee experience, and contain costs.We're hiring! https://sparrow.com/careers
Salaries
Posted range
$125K/yr – $220K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
4 (1% of company)
Median Career Experience
6.5 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Carolyn Hayashi
Head of Demand Generation
At the company for 3 years 2 months
Lacey Wescott
Senior Field Marketing Manager
At the company for 2 years 2 months
Lola Grace Duvey
Experience & Brand Strategy Manager
At the company for 1 year 3 months
Gabriella Riché
Product Marketing Manager
At the company for 2 years 10 months
Funding
Total Funding
$20M
Last Raise
$35M
Series B, 8 months ago
Funding History
- Jul 2025Series B • $35M
- Feb 2022Series A • $20M
- Nov 2021Series Unknown
Traffic Signals
Monthly Visitors
16K
Monthly Google Ads Budget
$58.1K
Traffic Source Mix
Search
11.2%
Direct
75.1%
Referral
5.5%
Social
6.9%
Paid
1.2%
Headcount Trend
Current headcount: ~274