2 months ago
Events Marketing Associate I
Sparrow
California, MO (Remote)Full time$60K/yr – $80K/yr
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Events Marketing Associate I
California, MO (Remote)
$60K/yr – $80K/yrIntern/New Grad1+ years expFull time
Posted 2 months ago
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Job Summary
Own Sparrow\'s B2B events program from planning through execution, coordinating cross-functional teams and post-event follow-up to drive engagement, pipeline, and sales enablement.
- Event Execution: Plan and manage hosted and sponsored events, including webinars, dinners, tradeshows, and conferences.
- Cross-Functional Orchestration: Align timelines and creative deliverables with partners across marketing, sales, and operations.
- Optimization & Reporting: Track budgets, timelines, and results, and feed insights to marketing operations for continuous improvement.
Job Description
Responsibilities
- Support planning and execution of Sparrow’s hosted and sponsored B2B marketing events, including webinars, executive dinners, tradeshows, and conferences.
- Manage event logistics from start to finish, including venue and vendor coordination, asset and swag management, shipping, on-site execution, and post-event wrap-up.
- Coordinate cross-functional and external partners to align timelines, creative deliverables, and campaign execution.
- Assist with pre- and post-event marketing efforts, including promotional campaigns, social media, email communications, and lead follow-up to drive engagement and sales enablement.
- Track event budgets, timelines, and documentation; maintain organized records including contracts, materials, and post-event reports.
- Partner with Marketing Operations to monitor performance, manage attendee data, and report on goals using tools such as Salesforce.
- Research and evaluate new event opportunities to inform future planning and continuously improve event strategy and ROI.
Requirements
- BA/BS degree in marketing, communications, business, or related field.
- 1-3 years in events or field marketing, preferably in a B2B SaaS environment.
- Demonstrated experience in supporting event marketing programs including vendor coordination, asset and swag management, campaign support, and on-site event execution.
- Highly organized and detail oriented, with strong project management and communication skills.
- Skilled in collaborating across teams, managing multiple priorities, and adapting to changing timelines.
- Familiarity with Salesforce, Hubspot, and other common marketing tools in a B2B marketing tech stack.
Sparrow
Sparrow is the first end-to-end leave management solution for modern employers to care for their people during major life events. Sparrow’s high-tech, high-touch approach automates the most painful parts of employee leave management, while our world-class leave specialist team ensures a premium experience for all types of leaves across the United States and Canada. By partnering with Sparrow, caring companies, such as Headspace, Chime, and Bumble, reduce compliance risks, enhance the employee experience, and contain costs.We're hiring! https://sparrow.com/careers
Traffic Signals
Monthly Visitors
16K
Monthly Google Ads Budget
$58.1K
Traffic Source Mix
Search
11.2%
Direct
75.1%
Referral
5.5%
Social
6.9%
Paid
1.2%
Headcount Trend
Current headcount: ~274
Marketing Team
Marketing Team Size
4 (1% of company)
Median Career Experience
6.5 years
Median Tenure
2.3 years
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Funding
Total Funding
$20M
Last Raise
$35M
Series B, 8 months ago
Funding History
- Jul 2025Series B • $35M
- Feb 2022Series A • $20M
- Nov 2021Series Unknown