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George Mason University logo
2 days ago

Marketing & Student Engagement Specialist

George Mason University

Fairfax, VA (Unknown)Part time

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1 jobs
George Mason University logo

Marketing & Student Engagement Specialist

George Mason University

Fairfax, VA (Unknown)

In-housePart-timeEntry level
2 days ago
George Mason University logo
George Mason University

Marketing & Student Engagement Specialist

Fairfax, VA (Unknown)

Salary Not AvailableEntry LevelPart time

Posted 2 days ago

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Job Summary

Owns the end-to-end execution of GEO marketing and student engagement activities, including content creation, social media planning, event coordination, and web updates, while collaborating with teams to gather assets and analyze impact.

  • Owns content creation and distribution across newsletters, social media, and web updates.
  • Coordinates events, gathers content, and analyzes engagement metrics to inform ongoing campaigns.

Job Description

Responsibilities

  • Drafts newsletters, announcements, and promotional materials;
  • Reviews documents for compliance with style and brand guidelines, and edits for basic grammatical content;
  • Prepares and designs content and graphics for design layouts for various media;
  • Distributes marketing materials to intended audiences;
  • Updates web pages and revises content as provided;
  • Collects content and assists with upkeep of the database;
  • Assists with GEO study abroad fairs and events coordination;
  • Creates social media schedule and produces content;
  • Assists with generating ideas for postings;
  • Monitors social media activity and identifies viable actions;

Requirements

  • Ability to be organized and detail oriented;
  • Strong written and oral communicator;
  • Team player who can collaborate with others and enjoys meeting students;
  • Creativity, flexibility, and the ability to multi-task on projects throughout the year.
  • Sponsorship Eligibility: Not eligible for visa sponsorship

Preferred

  • Strong knowledge of basic design principles, styles, and communication standards;
  • Ability to use desktop publishing and graphic design tools;
  • Editorial, persuasive, and copywriting skills;
  • Multimedia (photography or video) skills.
George Mason University logo

George Mason University

George Mason University is Virginia’s largest and most diverse public research university. Located near Washington, D.C., Mason enrolls more than 40,000 students from 130 countries and 50 states, and has a residential population of more than 6,000 students. Mason has grown rapidly over the past half-century and is recognized for its innovation, entrepreneurship, and commitment to providing academic opportunities for students of all backgrounds. With 10 schools and colleges offering more than 200 degree programs, Mason is a vibrant community of scholars and researchers that spans three campuses in Arlington (Mason Square), Fairfax, and Prince William and learning locations across the Commonwealth of Virginia. We also have an international campus in Songdo, South Korea. Our goal is to enable all of our graduates to pursue meaningful lives and successful careers. Our definition of a successful graduate is a well-rounded scholar and an engaged citizen in the community and the world, who has all the necessary skills to compete in the workplace. More than 75 percent of Mason alumni have a post-graduate plan within six months of graduation (employment, graduate school, military service, or volunteering). In the Washington Business Journal’s 2023 rankings of the Washington, D.C., area’s largest employers, Mason came in 26th overall with more than 8,100 Metro-area employees. If you are interested in joining the Mason Nation take a look at our current opportunities and catch some Mason spirit at jobs.gmu.edu!

Founded in 1972
Fairfax, Virginia, USA
11K employees (536 in marketing)
gmu.edu

Marketing Team

Marketing Team Size
373 (3% of company)
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1M
Last Raise
$1M
Grant, 2 years ago

Funding History

  • Jun 2024
    Grant • $1M

Traffic Signals

Monthly Visitors
4.2M
Monthly Google Ads Budget
$407.2K
Traffic Source Mix
Search
34.5%
Direct
57.7%
Referral
6.3%
Social
0.9%
Paid
0.5%

Headcount Trend

Current headcount: ~10.7K

News about George Mason University

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Sep 4, 2025 • Techmeme
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Aug 30, 2025 • Business Standard India
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Aug 29, 2025 • Fairfax County Times
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Aug 28, 2025 • George Mason University Athletics
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Aug 26, 2025 • Higher Ed Dive
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Aug 25, 2025 • Decrypt
Federal government finds GMU violated Civil Rights Act in hiring and promotion practices
Aug 22, 2025 • Virginia Mercury
George Mason University violated Civil Rights Act, according to Department of Education
Aug 22, 2025 • WDBJ7
Trump administration accuses George Mason University of illegally using race in faculty hiring
Aug 22, 2025 • Indian Express
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Aug 21, 2025 • BiometricUpdate.com
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Aug 20, 2025 • George Mason University
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Aug 20, 2025 • PhysOrg.com
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Aug 12, 2025 • The Register
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Aug 7, 2025 • Inside Higher Ed
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Despite federal investigations, GMU president will remain in role, receive pay boost
Aug 1, 2025 • Virginia Mercury
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When Supporting Your Boss Becomes a Federal Crime: Trump DOJ Investigates Faculty for Backing Their President
Jul 29, 2025 • Techdirt
Northern Virginia business groups voice support for George Mason University president
Jul 24, 2025 • Seattle TechFlash
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Jul 23, 2025 • Virginia Mercury
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Trump administration opens a fourth probe into George Mason University
Jul 22, 2025 • Higher Ed Dive
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Jul 21, 2025 • Washington Technology
Students, faculty, and lawmakers rally behind GMU amid Trump administration civil rights probe
Jul 16, 2025 • Virginia Mercury
US probes Minnesota, George Mason University over DEI, hiring practises
Jul 10, 2025 • MarketScreener
George Mason launches its inaugural ACCESS Academy cohort
Jul 9, 2025 • George Mason University
George Mason is part of Northern Virginia’s first innovation district, launched with transformational grant from GO Virginia
Jul 1, 2025 • George Mason University
Innovation Awards recognize George Mason researchers
Jun 26, 2025 • George Mason University
A record number of George Mason students chosen as prestigious Gilman Scholars
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Jun 23, 2025 • George Mason University Athletics
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George Mason Athletics Embracing a New Era of Excellence
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Mar 22, 2025 • George Mason University Athletics
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Mar 20, 2025 • George Mason University
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Mar 13, 2025 • George Mason University Athletics
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Updates from George Mason BOV meeting on Feb. 27
Mar 5, 2025 • George Mason University
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Feb 26, 2025 • George Mason University
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Feb 25, 2025 • George Mason University
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Feb 10, 2025 • George Mason University
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Feb 5, 2025 • George Mason University
Christopher M. Ackerman Sr. named George Mason’s Vice President of Human Resources and Chief Human Resources Officer
Feb 3, 2025 • George Mason University
George Mason University leads Virginia with strong U.S. News online program rankings
Jan 21, 2025 • George Mason University
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Jan 17, 2025 • George Washington University Athletics
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Jan 16, 2025 • George Mason University Athletics

Links

gmu.eduLinkedInX (Twitter)Crunchbase

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