2 months ago
Manager, Communications and Digital Content Operations
George Mason University
Fairfax, VA (Hybrid)Full time
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Manager, Communications and Digital Content Operations
Fairfax, VA (Hybrid)
Salary Not AvailableManager3+ years expFull time
Posted 2 months ago
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Job Summary
Own content operations and editorial lifecycle across multi-channel communications, ensuring on-time delivery, brand integrity, and data-informed improvements for university storytelling.
- Content Operations & Editorial Lifecycle: orchestrate end-to-end production, distribution, and analysis of internal and external content.
- Editorial Planning & Workflow: maintain a master calendar in Wrike and route approvals to meet deadlines with multi-platform asset optimization.
- Cross-Functional Collaboration & Brand Integrity: act as the traffic hub connecting writers, developers, and creatives while protecting brand and quality.
Job Description
Responsibilities
- Content Operations and Lifecycle Management System Design
- Architects and manages the end-to-end lifecycle of internal and external communications, moving projects from concept to production, distribution, and analysis;
- Campaign Management: Coordinates the development, asset delivery, team meetings and assignments, calendar and measurement for high-profile campaigns and major announcements, including the Patriot Plan for Safety, AI initiatives, and the Grand Challenge Initiative; and
- Multiplatform Formats: Coordinates deliverables across news stories, executive speeches, press releases, social media, and web development.
- Project Management and Editorial Planning Calendar Ownership
- Develops and maintains a master editorial calendar in Wrike, serving as the single source of truth for the university’s communications and digital editorial planning;
- Workflow Optimization: Manages deadlines and routes all central office stories through appropriate approval chains to ensure on-time delivery; and
- Asset Maximization: Ensures all content is optimized for multi-platform exploitation (web, social, email) to meet measurement goals.
- Cross-Functional Collaboration ("Liaison") Central Hub
- Serves as the primary "traffic controller" inside OUB connecting writers, editors, web developers, and creative teams (video/photo) with stakeholders to ensure review, partnerships, approvals, etc.; and
- Problem Solving: Proactively identifies and resolves production bottlenecks, resource conflicts, or delays before they impact the publishing schedule.
- Quality Assurance and Brand Stewardship Brand Integrity
- Acts as a guardian of the university's brand, ensuring all content adheres to style guidelines and visual identity standards;
- Compliance: Manages permissions for images and materials, collaborating with the Brand Manager to troubleshoot issues; and
- Accuracy: Implements rigorous proofing processes to ensure zero-defect content delivery.
- Reporting and Analytics Key Insights
- Develops a shared topline editorial calendar for visibility across key university stakeholders aligned to strategic direction and measurement goals; and
- Performance Tracking: Collaborates with the analytics team to prepare reports on content performance, offering data-driven recommendations to senior management to improve audience engagement.
George Mason University
George Mason University is Virginia’s largest and most diverse public research university. Located near Washington, D.C., Mason enrolls more than 40,000 students from 130 countries and 50 states, and has a residential population of more than 6,000 students. Mason has grown rapidly over the past half-century and is recognized for its innovation, entrepreneurship, and commitment to providing academic opportunities for students of all backgrounds. With 10 schools and colleges offering more than 200 degree programs, Mason is a vibrant community of scholars and researchers that spans three campuses in Arlington (Mason Square), Fairfax, and Prince William and learning locations across the Commonwealth of Virginia. We also have an international campus in Songdo, South Korea. Our goal is to enable all of our graduates to pursue meaningful lives and successful careers. Our definition of a successful graduate is a well-rounded scholar and an engaged citizen in the community and the world, who has all the necessary skills to compete in the workplace. More than 75 percent of Mason alumni have a post-graduate plan within six months of graduation (employment, graduate school, military service, or volunteering). In the Washington Business Journal’s 2023 rankings of the Washington, D.C., area’s largest employers, Mason came in 26th overall with more than 8,100 Metro-area employees. If you are interested in joining the Mason Nation take a look at our current opportunities and catch some Mason spirit at jobs.gmu.edu!
Traffic Signals
Monthly Visitors
4.2M
Monthly Google Ads Budget
$407.2K
Traffic Source Mix
Search
34.5%
Direct
57.7%
Referral
6.3%
Social
0.9%
Paid
0.5%
Headcount Trend
Current headcount: ~10.7K
Marketing Team
Marketing Team Size
373 (3% of company)
Funding
Total Funding
$1M
Last Raise
$1M
Grant, 2 years ago
Funding History
- Jun 2024Grant • $1M