3 weeks ago
SOCIAL MEDIA SPECIALIST
Moffitt Cancer Center
Tampa, FL (On-site)Full time$53K/yr – $81K/yr
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SOCIAL MEDIA SPECIALIST
Tampa, FL (On-site)
$53K/yr – $81K/yrMid Level5+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own social media planning and governance with brand training and reputation management across channels, while coordinating with Patient Relations for patient-issues handling.
- Social media program ownership: plan, monitor engagement, analyze trends, and report value to business partners.
- Team training: establish and teach social media protocols to staff and physicians to safeguard the brand.
- Cross-functional collaboration: partner with Patient Relations and Experience on issues and reputation management.
Job Description
Responsibilities
- Executes comprehensive online social media plans and content.
- Monitors activity on Moffitt’s social media platforms; responds appropriately and analyzes engagement.
- Monitors trends in social media and manages all of Moffitt’s social media channels.
- Establishes, maintains and subsequently assists in training Moffitt team members on social media protocols and policy.
- Assists in educating and training physicians and team members on appropriate use of social media representing the Moffitt brand.
- Collaborates with Patient Relations and Patient Experience on patient issues management.
- Monitors Moffitt's digital presence for issues and reputation management.
- Required to know and maintain social media best practices.
- Assesses and measures social media efforts regularly to demonstrate value and links to new businesses.
Requirements
- Bachelor’s Degree in Communications, Public Relations, Journalism, Marketing or related field.
- Minimum Five (5) years' experience planning and conducting social media outreach in a professional environment, including three (3) years executing social media strategies and three (3) years' experience with digital performance analytic tools.
- Demonstrated understanding of HTML, JavaScript, blogging and creative design tools.
- Superior writing skills and thorough command of AP style. Must be able to craft, repurpose and edit copy to produce engaging content. Exceptional communication, time management, multitasking and planning skills.
- Excellent computer skills and proficiency with Microsoft Office, Facebook, Twitter, YouTube, TikTok, Google+, LinkedIn, etc.
- Working knowledge of graphic design principles and techniques.
Moffitt Cancer Center
At Moffitt Cancer Center, we come face-to-face with cancer every day, but we also see courage. And it inspires us to be the safest and best place for cancer care – to bring greater hope to every patient we serve. It’s why we’ve been continually named One of the Top Places to Work in the Tampa Bay Area. As the only National Cancer Institute-designated Comprehensive Cancer Center based in Florida, Moffitt employs some of the best and brightest minds from around the world. Moffitt is the top cancer hospital in Florida according to U.S. News & World Report and has been nationally ranked since 1999. Because working at Moffitt is both a career and a mission: to contribute to the prevention and cure of cancer. Join a dedicated, diverse and inclusive team of over 9,000 to be a part of the Courageous future we envision.
Traffic Signals
Monthly Visitors
821.4K
Traffic Source Mix
Search
61.1%
Direct
32.3%
Referral
4.7%
Social
1.1%
Paid
0.7%
Headcount Trend
Current headcount: ~7.5K
Marketing Team
Marketing Team Size
90 (1% of company)
Median Career Experience
17 years
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Josh Adkins
Vice President, Chief Brand Strategy & Marketing Officer
At the company for 19 years 2 months
Jessica Banich, MBA
Digital Marketing Director
At the company for 3 years 11 months
Mark Hendrickson
Senior Director of Strategic Communication & Public Relations
At the company for 11 years 7 months
Thomas Procopio
Digital Marketing & Communications Manager
At the company for 4 years 10 months
Funding
Total Funding
$5K
Last Raise
$5K
Grant, 3 years ago
Funding History
- Jul 2023Grant
- Jul 2023Grant • $5K