Own marketing plan development and go-to-market strategies, drive digital shelf excellence, manage promotions and budgets, and extract insights from sales data to guide brand decisions.

Own marketing plan development and go-to-market strategies
Oversee digital shelf content, packaging changes, and budget evaluation
Analyze promotions and sales data to recommend improvements

Job Description

Responsibilities

Participate in the development of marketing plan(s) and contribute to objectives, strategies, and tactics that will push new products to market
Support executional excellence across the digital shelf by helping ensure product content, imagery, claims, and brand assets are accurate, optimized, and aligned with shopper and retailer needs.
Assist in the execution of promotional programs/calendar
Manage coupon and customer relationship marketing
Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvements to programs
Manage packaging changes due to product, graphic, and or formula changes
Assist in management of budgets, as well as evaluate share, sales, and profit for the brand
Maintain packaging and product forecast
Monitor inventory
Track brand sales performance and analyze syndicated scan data to recommend changes/improvements based on your analysis of the business and the competitive market

Requirements

Bachelor’s Degree from an accredited institution. Master’s degree preferred.
3+ years of business experience working in a professional environment, with 1 year of this experience in any of the following areas: e-commerce development, including sales or marketing strategy, design strategy, self-employed entrepreneur, or business analytics required

Preferred

Experience connecting the dots between data points and drawing conclusions/recommendations from syndicated data (Nielsen, IRI, PowerBI etc.) to drive new business initiatives and project success highly preferred
Experience working in digital marketing or e-commerce development, including sales or marketing strategy preferred
Experience in AI-enabled problem solving and learning agility

Benefits

Incentives and/or benefit packages may vary depending on the position. Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.

Nestlé Purina North America

We’re connected by a shared mission to advance the science of pet nutrition and shape the future of pet care. Our collaborative teams are all in on innovation and passionate about enriching the lives of pets and the people who love them. We take immense pride in our product and the positive impact we make when our close-knit teams work together. Driven by integrity and united by the people-and-pet bond, we find strong purpose in the work we do and an even greater joy in those we get to work alongside. We empower each other to listen, lead, and reach our full potential. Together, we harness the expertise of our long-standing tradition of excellence to embrace possibility and continuously push to do what's never been done before in pet care. Discover your purpose and fuel your passions when you bring your love of pets to a team that prides itself on the power of togetherness—We are Proudly Connected. Purely Driven. The Nestlé Purina Careers LinkedIn company page is designed as a source for information, sharing and collaboration about all things career related. To reach Nestlé Purina PetCare Canada:2500 Royal Windsor Drive Mississauga, Ontario, L5J 1K8, CanadaCareers: https://www.corporate.nestle.ca/en/jobs/search-jobsContact Us: https://www.purina.ca/contact-usPrivacy Policy: https://www.purina.ca/privacy-policyWant to join us? Join our Talent Community for job alerts and company updates: www.purinajobs.com/all-in

St Louis, Missouri, USA

8.2K employees (837 in marketing)

www.purinajobs.com

Traffic Signals

Monthly Visitors

122.3K

Traffic Source Mix

43.6%

Direct

43.8%

Referral

Social

2.7%

Paid

0.5%

Headcount Trend

Current headcount: ~8.2K

Marketing Team

Marketing Team Size

667 (8% of company)

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Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

Nestlé Purina North America

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

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Associate, Brand Marketing

eContent Specialist (Web Content Management)

Senior Copywriter (CheckMark)

Digital Content Planner (CheckMark)

Creative Director, Copywriter (CheckMark)

Associate, Brand Marketing

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

Nestlé Purina North America

Traffic Signals

Headcount Trend

Marketing Team

Recent News