Own the product marketing strategy for a tech plus talent offering and turn market insights into customer benefits, with a sharp focus on AI capabilities and cross‑functional alignment.

Lead GTM strategy and launches across channels, buyers, and outcomes.
Translate market research into differentiated messaging and collateral for sales enablement.

Job Description

Responsibilities

Lead the development and execution of the Tech+Talent 2026 marketing strategy to achieve key business objectives.
Utilize market research to identify trends, customer needs, and insights that shape and inform our marketing tactics.
Design and implement innovative marketing campaigns tailored to targeted customer segments, ensuring alignment with strategic goals.
Develop clear and compelling solution positioning and messaging that differentiates Axiom's offerings with a specific focus on Axiom’s AI capabilities.
Collaborate with strategy, technology, and commercial teams to convert capabilities into customer-centric benefits and articulate these in marketing collateral.
Create engaging sales enablement materials, including solution briefs, presentations, and case studies to support sales efforts.
Drive the execution of our marketing plan for new solution launches, ensuring seamless integration across multiple digital channels.
Coordinate with marketing communications to deploy campaigns that drive brand awareness and increase demand generation.
Analyze marketing campaign performance and leverage data-driven insights to refine and optimize strategies continuously.
Work closely with sales teams to capture customer insights and refine solution selling approaches.

Requirements

7+ years of experience in product marketing, solution marketing, or a similar role, ideally within the legal services, professional services, or technology sector.
Strong understanding of B2B marketing dynamics and experience in implementing comprehensive marketing strategies.
Demonstrated program and project management skills, with a track record of managing multiple campaigns and workstreams simultaneously.
Exceptional communication and presentation skills, with the ability to convey complex ideas clearly.
Proven success in developing and executing effective GTM strategies for tech-based solutions.
Strategic mindset with robust analytical and problem-solving skills.
Self-motivated and capable of working independently in a remote environment while managing multiple priorities.
Strong messaging capabilities, ideally with experience in legal industry marketing.
Proficient with CRM applications (such as Salesforce.com) and marketing automation systems (such as HubSpot).
Ability to translate strategic objectives into effective, market-specific programs.

Preferred

Experience in legal industry marketing
Bachelor's degree in marketing, business, communications, or a related field preferred

Benefits

benefits programs that include healthcare, life and disability coverage, 401K with company match, paid sick and personal time off, paid parental leave and more.

Axiom

3.9 Glassdoor

Axiom is where high-caliber legal talent meets full-service law firm work. We invented the alternative legal services industry 25 years ago and now serve more than 3,500 legal departments globally, including 75% of the Fortune 100 who place their trust in Axiom, with 95% client satisfaction. Axiom gives small, mid-market, and enterprise clients a single trusted provider who can deliver a full spectrum of legal solutions and services across more than a dozen practice areas and all major industries at rates up to 50% less than national law firms. To learn how Axiom can help your legal departments do more for less, visit axiomlaw.com.

Founded in 2000

New York, New York, USA

2.3K employees (72 in marketing)

www.axiomlaw.com/?utm_source=LinkedIn&utm_medium=Social&utm_campaign=axiom2024&utm_id=2024-01-23-LinkedIn

76% recommend to a friend

77% CEO approval

Traffic Signals

Monthly Visitors

90.5K

Monthly Google Ads Budget

$10.2K

Traffic Source Mix

35.8%

Direct

48.6%

Referral

9.6%

Social

4.9%

Paid

0.9%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size

43 (2% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$28M

Last Raise

$28M

Corporate Round, 7 years ago

Funding History

Sep 2019
Corporate Round
Feb 2013
Series Unknown • $28M

Recent News

Okta Acquires Axiom Security to Strengthen Privileged Access in the AI Era

Aug 26, 2025 • ChannelE2E

Axiom Achieves Highest Net Promoter Score for Legal Talent in 25 Years

Aug 26, 2025 • PR Newswire

Axiom's Legal Talent Bench Now Features 850+ AI Lawyers and Legal Professionals

Jul 24, 2025 • PR Newswire

Responsibilities

Lead the development and execution of the Tech+Talent 2026 marketing strategy to achieve key business objectives.
Utilize market research to identify trends, customer needs, and insights that shape and inform our marketing tactics.
Design and implement innovative marketing campaigns tailored to targeted customer segments, ensuring alignment with strategic goals.
Develop clear and compelling solution positioning and messaging that differentiates Axiom's offerings with a specific focus on Axiom’s AI capabilities.
Collaborate with strategy, technology, and commercial teams to convert capabilities into customer-centric benefits and articulate these in marketing collateral.
Create engaging sales enablement materials, including solution briefs, presentations, and case studies to support sales efforts.
Drive the execution of our marketing plan for new solution launches, ensuring seamless integration across multiple digital channels.
Coordinate with marketing communications to deploy campaigns that drive brand awareness and increase demand generation.
Analyze marketing campaign performance and leverage data-driven insights to refine and optimize strategies continuously.
Work closely with sales teams to capture customer insights and refine solution selling approaches.

Requirements

7+ years of experience in product marketing, solution marketing, or a similar role, ideally within the legal services, professional services, or technology sector.
Strong understanding of B2B marketing dynamics and experience in implementing comprehensive marketing strategies.
Demonstrated program and project management skills, with a track record of managing multiple campaigns and workstreams simultaneously.
Exceptional communication and presentation skills, with the ability to convey complex ideas clearly.
Proven success in developing and executing effective GTM strategies for tech-based solutions.
Strategic mindset with robust analytical and problem-solving skills.
Self-motivated and capable of working independently in a remote environment while managing multiple priorities.
Strong messaging capabilities, ideally with experience in legal industry marketing.
Proficient with CRM applications (such as Salesforce.com) and marketing automation systems (such as HubSpot).
Ability to translate strategic objectives into effective, market-specific programs.

Preferred

Experience in legal industry marketing
Bachelor's degree in marketing, business, communications, or a related field preferred

Benefits

benefits programs that include healthcare, life and disability coverage, 401K with company match, paid sick and personal time off, paid parental leave and more.