4 months ago
Content & Strategy Associate
Flowcode
New York, USA (On-site)Full time$100K/yr – $120K/yr
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Content & Strategy Associate
New York, USA (On-site)
$100K/yr – $120K/yrMid Level3+ years expFull time
Posted 4 months ago
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Job Summary
Drive Flowcode’s enterprise narrative and ROI-focused collateral, turning product value and data into storytelling for sales.
- Own the core narrative and ROI-focused collateral for enterprise deals.
- Must-have: 3–6 years in sales strategy or product marketing with data storytelling.
- Standout: Translate product releases into clear value propositions and competitive differentiation.
Job Description
Responsibilities
- Own the Core Narrative: Define and maintain the foundational messaging, sales pillars, and "Why Flowcode" stories that serve as the blueprint for all sales collateral.
- Synthesize Data into Insights: Partner with the Data team to extract performance metrics and transform them into compelling data points that prove ROI and platform efficacy.
- Architect Sales Collateral: Design the structure and content for flagship pitch decks, vertical-specific playbooks, and one-pagers that resonate with ICPs.
- Translate Product to Value: Act as the bridge between the Product team and the Sales floor, turning new feature releases into clear value propositions and competitive differentiators.
- Content Innovation : Design and create differentiated story formats and drive AI content strategies for the GTM team. Innovate content and delivery to highly differentiate Flowcode brand and positioning in the market.
- Vertical Differentiation : Develop industry specific strategies that enhance competitive separation and tailor content to differentiate Flowcode in each market.
- Enable the GTM Team: Ensure the Sales and Account Management teams are "on-message" by providing them with the scripts, talk tracks, and assets needed to navigate complex enterprise deals.
- Market Intelligence: Monitor the competitive landscape and industry trends to keep Flowcode’s positioning ahead of the curve, ensuring our content addresses the evolving needs of the "offline-to-online" market.
Requirements
- 3–6 years of experience in sales strategy, product marketing, or business analyst roles, preferably within a high-growth SaaS or consumer tech environment.
- Data & Insights: A proven ability to take raw data sets and technical product features and translate them into "why it matters" narratives.
- Strategic Content: Experience building high-stakes sales decks, vertical playbooks, and ROI-driven case studies that move the needle in enterprise deals.
- Technical & Analytical Fluency: Comfortable navigating data platforms (e.g., Looker, Hubspot) to find the analysis that showcases platform value.
- Design Sensibility: A sharp eye for design; you know how to structure a slide or a one-pager so that the most important information is consumed at a glance.
- Cross Functional Communication: Natural ability to speak with Engineers for technical specs, Product Managers for roadmaps, and Sales / Account Management for market insights to create a unified content repository.
- High-Velocity Output: A track record of thriving in fast-paced environments, with the ability to generate world class outputs under tight timelines.
Flowcode
3.6 Glassdoor
Flowcode is a technology platform designed to help brands instantly connect with their most valuable customers through custom QR experiences. Think of us as your brand's front door in the real world, creating direct, measurable connections and providing powerful audience intelligence with a robust data platform behind every engagement. This helps brands truly understand who their customers are and how they engage.Founded in 2020 by Tim Armstrong, former President of Google Americas and former CEO of AOL, Flowcode was developed in partnership with leading brands across sports, entertainment, retail, and technology. Today, organizations like the NBA, BMW, and NBCUniversal rely on Flowcode to transform real-world engagement into lasting digital relationships.
Founded in 2019
New York, New York, USA
130 employees (21 in marketing)
49% recommend to a friend
82% CEO approval
Traffic Signals
Monthly Visitors
1.8M
Monthly Google Ads Budget
$11K
Traffic Source Mix
Search
29.9%
Direct
51.6%
Referral
9%
Social
8.7%
Paid
0.7%
Headcount Trend
Current headcount: ~130
Marketing Team
Marketing Team Size
12 (9% of company)
Median Career Experience
8.5 years
Median Tenure
2.8 years
People
Marketing Leadership
Ryan Walker
Head of Demand Generation
At the company for 2 years 5 months
Dana Lee
Director, Head of Product Marketing
At the company for 1 year 9 months
Tess Brogard
Associate Product Marketing Manager
At the company for 2 years 10 months
Nina Berezin
Senior Brand Communications Manager
At the company for 3 years 4 months