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Marketing jobs

8 marketing jobs

3 months ago

Associate Brand Manager

The Upper Deck Company

Carlsbad, CA (On-site)Full time$71K/yr – $75K/yr

3 months ago

Social Media & Content Specialist - Sports

The Upper Deck Company

Carlsbad, CA (On-site)Full time$71K/yr – $73K/yr

3 months ago

Associate Marketing Designer

The Upper Deck Company

Carlsbad, CA (On-site)Full time$26/hr – $29/hr

3 months ago

Social Media & Content Coordinator - TCG Games

The Upper Deck Company

Carlsbad, CA (On-site)Full time$24/hr – $26/hr

3 months ago

Social Media & Content Coordinator - Entertainment Trading Cards

The Upper Deck Company

Carlsbad, CA (On-site)Full time$24/hr – $26/hr

5 months ago

Video Content Producer

The Upper Deck Company

Carlsbad, CA (On-site)Full time$71K/yr

5 months ago

Games Marketing Coordinator

The Upper Deck Company

Carlsbad, CA (On-site)Full time

6 months ago

Brand Manager

The Upper Deck Company

Carlsbad, CA (On-site)Full time$80K/yr – $85K/yr

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8 jobs

Associate Brand Manager

The Upper Deck Company

Carlsbad, CA (On-site)

$71K/yr - $75K/yrIn-houseFull-timeMid level4+ years exp.

3 months ago

Social Media & Content Specialist - Sports

The Upper Deck Company

Carlsbad, CA (On-site)

$71K/yr - $73K/yrIn-houseFull-timeMid level3+ years exp.

3 months ago

Associate Marketing Designer

The Upper Deck Company

Carlsbad, CA (On-site)

$26/hr - $29/hrIn-houseFull-timeEntry level1+ years exp.

3 months ago

Social Media & Content Coordinator - TCG Games

The Upper Deck Company

Carlsbad, CA (On-site)

$24/hr - $26/hrIn-houseFull-timeIntern/new grad3+ years exp.

3 months ago

Social Media & Content Coordinator - Entertainment Trading Cards

The Upper Deck Company

Carlsbad, CA (On-site)

$24/hr - $26/hrIn-houseFull-timeMid level1+ years exp.

3 months ago

Video Content Producer

The Upper Deck Company

Carlsbad, CA (On-site)

$71K/yrIn-houseFull-timeMid level3+ years exp.

5 months ago

Games Marketing Coordinator

The Upper Deck Company

Carlsbad, CA (On-site)

In-houseFull-timeMid level2+ years exp.

5 months ago

Brand Manager

The Upper Deck Company

Carlsbad, CA (On-site)

$80K/yr - $85K/yrIn-houseFull-timeMid level5+ years exp.

6 months ago

The Upper Deck Company

Associate Brand Manager

Carlsbad, CA (On-site)

$71K/yr – $75K/yrMid Level4+ years expFull time

Posted 3 months ago

Job Summary

Own end-to-end product lifecycle and license program with P&L ownership, coordinating with product, licensing, and marketing partners.

Product Development & Licensing: Own scoping, business case, initial development with R&D/Creative, post‑mortem, and license timing with licensors.
Brand Strategy & Profitability: Lead brand plans and P&L with PM to reach profitability, shaping concepts and design direction.
Launch & Cross-Functional Execution: Define launch calendars, product promotions, and coordinate with Product, Marketing, and Packaging teams.

Job Description

Responsibilities

Implements business objectives in conjunction with production team, managing the process of Scoping, Business Case, initial Development with R&D and Creative, and Post-Mortem analysis. Works closely with Product Development team in executing the full product development production.
Manages timing and implementation of products associated with the License. Manages business relationship with Licensor. Creates brand presentations for internal and external partners.
Develops short term and long-range plans for a specific Brand based on history analysis, market trends, competition, and UDC product portfolio. Creates initial business plan, including product concept and design direction. Responsible for P&L management of brand and works with Product Manager to reach profitability goals.
Responsible for keeping the company partners up-to-date with ranging developments. Liaison with other departments. Key role in working closely with Product Management team, incorporating concepts from Brand Team to Product Development team for production. Recommends, communicates, and coordinates launch strategies and calendars, product promotions, creative product directions, etc.
Works within UDC department and produces products commensurate to strategies specified in licensed product portfolio business plans. Conducts research on market trends and takes team-leading role in all aspects of product definition, channel distribution strategy, and marketing direction.
Provides direction into Marketing/Advertising/Promotions/PR campaigns in line with corporate strategies and initiatives. Attends meetings and Trade Shows to communicate product plans and strategies. Develops website strategy to review with Marketing Manager for final direction and execution.
In conjunction with the packaging design team and external parties, develops ways to best display and promote product for consumers of varying distribution channels.

Requirements

Bachelors Degree with an emphasis in Business, Marketing, Product Development or related experience
4+ years experience in project management, product marketing, product licensing or product development with a strong desire to learn
Brand management, project management or product marketing experience
Basic knowledge of budgeting, P&Ls, and product profitability analysis. Ability to communicate with Product Management in working on cost cutting solutions to improve product profitability.
Strong leadership skills
Ability to apply creative thinking to product themes, content and business solutions
Ability to lead focused meetings
Ability to communicate with external parties frequently to discuss product strategies
Excellent oral and written communication skills
Writing creative briefs for advertising, promotions, card design, packaging, and web design for brands
Motivated, proactive and organized
Team player orientation
Retail and Hobby sales knowledge a plus
Interest in trading cards a plus
Interest and knowledge of sports, hockey a plus
Strong presentation skills
Ability to multi-task and identify project management priorities to ensure the products stay on schedule
Ability to interface with internal and external parties
Ability to travel domestically and internationally on behalf of Upper Deck
Proficiency in the following software: MS Office, MS Project and Sharepoint a plus

Preferred

Interest in trading cards a plus
Interest and knowledge of sports, hockey a plus
Retail and Hobby sales knowledge a plus
Proficiency in the following software: MS Office, MS Project and Sharepoint a plus

The Upper Deck Company

2.8 Glassdoor

Upper Deck, headquartered in Carlsbad, Calif., is a worldwide sports and entertainment company built on the pillars of quality craftsmanship, authenticity and innovation with a dedication to creating products that turn memorable moments into collectibles. Upper Deck revolutionized the sports trading card industry with anti-counterfeit holograms, high quality card stock and stunning photography in its inaugural 1989 baseball set, and since then its mission has been to capture the excitement of the game and deliver it to fans of all ages. The cornerstone of Upper Deck’s business, which opened in 1989, is based on sports trading cards. As its brand has evolved to include other products over the years, the company now creates exclusive memorabilia, gaming products, collectible cards and a wide array of sports trading cards.Find more information at www.upperdeck.com, www.upperdeckstore.com, www.UpperDeckBlog.com or follow us on Facebook (UpperDeck), Twitter (@UpperDeckSports and @UpperDeckEnt), and YouTube (udvids).

Founded in 1988

Carlsbad, California, USA

609 employees (298 in marketing)

www.upperdeck.com

24% recommend to a friend

53% CEO approval

Salaries

Posted range

$71K/yr – $75K/yr

Taken straight from the job posting.

See all The Upper Deck Company salaries

Marketing Team

Marketing Team Size

98 (16% of company)

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

148.6K

Traffic Source Mix

50.4%

Direct

41.6%

Referral

4.4%

Social

2.9%

Paid

0.6%

Headcount Trend

Current headcount: ~610

Recent News

1989 Upper Deck Ken Griffey Jr Rookie cards explode in price

Oct 9, 2025 • Sports Illustrated

2025-26 Upper Deck Tim Hortons Hockey Checklist and Details

Oct 8, 2025 • Beckett

The Coolest Card in 1989 Upper Deck and it's not Griffey

Oct 1, 2025 • Sports Illustrated

Links

www.upperdeck.com

Crunchbase

Responsibilities

Implements business objectives in conjunction with production team, managing the process of Scoping, Business Case, initial Development with R&D and Creative, and Post-Mortem analysis. Works closely with Product Development team in executing the full product development production.
Manages timing and implementation of products associated with the License. Manages business relationship with Licensor. Creates brand presentations for internal and external partners.
Develops short term and long-range plans for a specific Brand based on history analysis, market trends, competition, and UDC product portfolio. Creates initial business plan, including product concept and design direction. Responsible for P&L management of brand and works with Product Manager to reach profitability goals.
Responsible for keeping the company partners up-to-date with ranging developments. Liaison with other departments. Key role in working closely with Product Management team, incorporating concepts from Brand Team to Product Development team for production. Recommends, communicates, and coordinates launch strategies and calendars, product promotions, creative product directions, etc.
Works within UDC department and produces products commensurate to strategies specified in licensed product portfolio business plans. Conducts research on market trends and takes team-leading role in all aspects of product definition, channel distribution strategy, and marketing direction.
Provides direction into Marketing/Advertising/Promotions/PR campaigns in line with corporate strategies and initiatives. Attends meetings and Trade Shows to communicate product plans and strategies. Develops website strategy to review with Marketing Manager for final direction and execution.
In conjunction with the packaging design team and external parties, develops ways to best display and promote product for consumers of varying distribution channels.

Requirements

Bachelors Degree with an emphasis in Business, Marketing, Product Development or related experience
4+ years experience in project management, product marketing, product licensing or product development with a strong desire to learn
Brand management, project management or product marketing experience
Basic knowledge of budgeting, P&Ls, and product profitability analysis. Ability to communicate with Product Management in working on cost cutting solutions to improve product profitability.
Strong leadership skills
Ability to apply creative thinking to product themes, content and business solutions
Ability to lead focused meetings
Ability to communicate with external parties frequently to discuss product strategies
Excellent oral and written communication skills
Writing creative briefs for advertising, promotions, card design, packaging, and web design for brands
Motivated, proactive and organized
Team player orientation
Retail and Hobby sales knowledge a plus
Interest in trading cards a plus
Interest and knowledge of sports, hockey a plus
Strong presentation skills
Ability to multi-task and identify project management priorities to ensure the products stay on schedule
Ability to interface with internal and external parties
Ability to travel domestically and internationally on behalf of Upper Deck
Proficiency in the following software: MS Office, MS Project and Sharepoint a plus

Preferred

Interest in trading cards a plus
Interest and knowledge of sports, hockey a plus
Retail and Hobby sales knowledge a plus
Proficiency in the following software: MS Office, MS Project and Sharepoint a plus