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13 marketing jobs

Maven Clinic logo
2 weeks ago

Senior Manager, Lifecycle Marketing (CRM/Retention)

Maven Clinic

USA (Remote)Full time$136K/yr – $160K/yr
Maven Clinic logo
2 weeks ago

Director, Marketing Operations

Maven Clinic

New York City, NY (Hybrid)Full time$170K/yr – $200K/yr
Maven Clinic logo
6 weeks ago

Growth Marketing Lead, Paid Acquisition

Maven Clinic

USA (Remote)Full time$140K/yr – $175K/yr
Maven Clinic logo
2 months ago

Content & Creative Strategist

Maven Clinic

USA (Remote)Full time$145K/yr – $170K/yr
Maven Clinic logo
2 months ago

Senior Brand Designer

Maven Clinic

New York City, NY (Hybrid)Full time$130K/yr – $150K/yr
Maven Clinic logo
2 months ago

Performance Marketing Lead, Paid Acquisition

Maven Clinic

USA (Remote)Full time$140K/yr – $175K/yr
Maven Clinic logo
2 months ago

Social Media & Content Intern

Maven Clinic

USA (Hybrid)Volunteer
Maven Clinic logo
2 months ago

Social Media & Content Intern

Maven Clinic

New York City, NY (Hybrid)Part time
Maven Clinic logo
2 months ago

Influencer & Community Intern

Maven Clinic

New York City, NY (Hybrid)Part time
Maven Clinic logo
3 months ago

Senior Lifecycle Marketing Manager

Maven Clinic

USA (Remote)Full time$136K/yr – $160K/yr
Maven Clinic logo
3 months ago

Lifecycle Marketing Manager

Maven Clinic

San Francisco, CA (Hybrid)Full time$119K/yr – $140K/yr
Maven Clinic logo
3 months ago

Senior Performance Marketing Manager

Maven Clinic

USA (Remote)Full time$140K/yr – $165K/yr
Maven Clinic logo
3 months ago

Head of Member Growth Marketing

Maven Clinic

New York City, NY (Hybrid)Full time$170K/yr – $200K/yr

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13 jobs
Maven Clinic logo

Senior Manager, Lifecycle Marketing (CRM/Retention)

Maven Clinic

USA (Remote)

$136K/yr - $160K/yrIn-houseFull-timeSenior level5+ years exp.
2 weeks ago
Maven Clinic logo

Director, Marketing Operations

Maven Clinic

New York City, NY (Hybrid)

$170K/yr - $200K/yrIn-houseFull-timeDirector/executive8+ years exp.
2 weeks ago
Maven Clinic logo

Growth Marketing Lead, Paid Acquisition

Maven Clinic

USA (Remote)

$140K/yr - $175K/yrIn-houseFull-timeSenior level5+ years exp.
6 weeks ago
Maven Clinic logo

Content & Creative Strategist

Maven Clinic

USA (Remote)

$145K/yr - $170K/yrIn-houseFull-timeMid level4+ years exp.
2 months ago
Maven Clinic logo

Senior Brand Designer

Maven Clinic

New York City, NY (Hybrid)

$130K/yr - $150K/yrIn-houseFull-timeSenior level10+ years exp.
2 months ago
Maven Clinic logo

Performance Marketing Lead, Paid Acquisition

Maven Clinic

USA (Remote)

$140K/yr - $175K/yrIn-houseFull-timeSenior level5+ years exp.
2 months ago
Maven Clinic logo

Social Media & Content Intern

Maven Clinic

USA (Hybrid)

In-houseVolunteerIntern/new grad
2 months ago
Maven Clinic logo

Social Media & Content Intern

Maven Clinic

New York City, NY (Hybrid)

In-housePart-timeIntern/new grad
2 months ago
Maven Clinic logo

Influencer & Community Intern

Maven Clinic

New York City, NY (Hybrid)

In-housePart-timeIntern/new grad
2 months ago
Maven Clinic logo

Senior Lifecycle Marketing Manager

Maven Clinic

USA (Remote)

$136K/yr - $160K/yrIn-houseFull-timeSenior level5+ years exp.
3 months ago
Maven Clinic logo

Lifecycle Marketing Manager

Maven Clinic

San Francisco, CA (Hybrid)

$119K/yr - $140K/yrIn-houseFull-timeSenior level8+ years exp.
3 months ago
Maven Clinic logo

Senior Performance Marketing Manager

Maven Clinic

USA (Remote)

$140K/yr - $165K/yrIn-houseFull-timeSenior level5+ years exp.
3 months ago
Maven Clinic logo

Head of Member Growth Marketing

Maven Clinic

New York City, NY (Hybrid)

$170K/yr - $200K/yrIn-houseFull-timeDirector/executive
3 months ago
Maven Clinic logo
Maven Clinic

Senior Manager, Lifecycle Marketing (CRM/Retention)

USA (Remote)

$136K/yr – $160K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Description

Responsibilities

  • Architect and own the full consumer lifecycle roadmap, from pre-purchase nurture and conversion flows through post-purchase engagement, win-back, and healthcare-specific journeys such as Rx notifications, refill reminders, and clinical milestone communications
  • Lead lifecycle go-to-market for new program launches, owning the full communications plan from pre-launch nurture through post-launch engagement and ongoing retention
  • Build and operate automated flows directly in Braze across email, SMS, push, and in-app channels, including complex segmentation, Liquid logic personalization, and journey QA
  • Act as a system steward for lifecycle infrastructure: maintain journey hygiene, integration health, and a clean, scalable Braze architecture as the consumer product evolves
  • Partner closely with engineering on event schema design, data triggers, and Braze integrations; write requirements for backend events, read data specs, and debug why triggers aren’t firing
  • Design and use AI-assisted tools to draft email copy and rapidly prototype designs, then route through Maven’s content and design teams for review
  • Maintain and evolve a modular email design system to ensure production remains fast and scalable
  • Own the lifecycle experimentation program: design A/B tests across subject lines, copy, timing, and flow logic; analyze results rigorously; and report on what is truly driving conversion, retention, and LTV
  • Monitor funnel performance proactively and translate insights into roadmap recommendations; identify drop-off patterns, onboarding friction, and engagement gaps, and advocate for product improvements with the PM team
  • Close the feedback loop between member behavior and content strategy by analyzing replies, unsubscribe signals, and engagement data to surface qualitative insights that inform product, clinical, and content messaging

Requirements

  • 5–8 years of experience in lifecycle marketing, with meaningful time in DTC health, wellness, or similarly trust-sensitive and regulated consumer categories
  • Deep fluency across the full DTC lifecycle funnel: acquisition nurture, abandoned checkout/consultation, post-purchase onboarding, win-back, loyalty, and healthcare-specific journeys such as Rx management, refill reminders, and clinical program engagement
  • Braze power user experience required: you've built complex canvases, multi-step event-triggered flows, Liquid logic personalization, A/B experiments, and segmentation yourself—not just managed others who have have
  • Strong technical and data fluency: you can read event schemas, write trigger specs, cross-reference tracking plans, and troubleshoot flow issues without translation
  • Experience leading lifecycle for new product or program launches, not just maintaining existing flows
  • Strong product instincts: you synthesize lifecycle insights into roadmap recommendations and can engage effectively with PMs on product direction
  • Working knowledge of email deliverability, list hygiene, and domain authentication, with an understanding of scaling risks and prevention strategies
  • HIPAA-aware and healthcare-savvy, with an ability to communicate appropriately in regulated health contexts without prompting
  • Comfortable using AI tools to accelerate copy drafting and design iteration, producing outputs that require light editing rather than full rewrites
  • Strong analytical instincts: you own lifecycle performance reporting, distinguish signal from noise, and build clear cases for investment decisions

Preferred

  • Familiarity with Mixpanel for funnel analysis strongly preferred
  • Working knowledge of Customer.io strongly preferred

Benefits

  • Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
  • Whole-self care through wellness partnerships
  • Hybrid work, in office meals, and work together days
  • 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
  • Annual professional development stipend and access to a personal career coach through Maven for Mavens
  • 401K matching for US-based employees, with immediate vesting
Maven Clinic logo

Maven Clinic

3.3 Glassdoor

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com.

Founded in 2014
New York, New York, USA
1.1K employees (63 in marketing)
mavenclinic.com
56% recommend to a friend
58% CEO approval

Salaries

Posted range

$136K/yr – $160K/yr

Taken straight from the job posting.

See all Maven Clinic salaries

Marketing Team

Marketing Team Size
46 (4% of company)
Median Career Experience
10 years
Median Tenure
1.5 years
Marketing Roles Posted (Last 30 Days)
2

People

Founders / CEO

Kate Ryder
Kate Ryder
Founder & CEO
At the company for 12 years 7 months

HR / Recruitment

Armando Bañuelos-Nuñez
Armando Bañuelos-Nuñez
Researcher, Senior Technical Talent Acquisition
At the company for 8 months
Brianna Policano
Brianna Policano
Director, HR Business Partner
At the company for 1 year 9 months

Marketing Leadership

Maura Ginty
Maura Ginty
Chief Marketing Officer
At the company for 2 years
Emma Phan
Emma Phan
Senior Director, Marketing Strategy & Operations
At the company for 4 years 6 months
McKenzie Curran Lake
McKenzie Curran Lake
Director, Growth Marketing
At the company for 6 months
Wesley Braden
Wesley Braden
Director of Growth Marketing, New Ventures
At the company for 9 months

Funding

Total Funding
$417.1M
Last Raise
$125M
Series F, 1 years ago

Funding History

  • Oct 2024
    Series F • $125M
  • Nov 2022
    Series E • $90M
  • Aug 2021
    Series D • $110M

Traffic Signals

Monthly Visitors
191.7K
Monthly Google Ads Budget
$15.6K
Traffic Source Mix
Search
30%
Direct
62.9%
Referral
5%
Social
1.5%
Paid
0.5%

Headcount Trend

Current headcount: ~1.1K

Recent News

Maven expands maternity care with wearables data, NICU support
Nov 12, 2025 • Fierce Healthcare
Maven Clinic Advances Maternity Product to Improve Birth Outcomes and Reduce Costs
Nov 12, 2025 • PR Newswire
Maven Clinic Adds AI-Enabled Population Health Capabilities to Maternity Product
Nov 12, 2025 • Femtech Insider
Maven’s Guide to Decoding White House Policies on Fertility Benefits
Nov 5, 2025 • HR Executive
Fertility Test Market Report 2025-2033, with Profiles of Quest Diagnostics, Mayo Clinic Laboratories, Ovation Fertility, Illume Fertility, Proov, BioMerieux, Labcorp, CCRM Fertility, and Maven Clinic
Oct 21, 2025 • Yahoo Finance
What Maven’s Sex Ed Campaign Teaches Us About Gen Z Health Literacy
Oct 13, 2025 • Femtech Insider
From Fertility Myths to Menopause: Maven Clinic's New Campaign Takes on What Sex Ed Missed
Oct 6, 2025 • PR Newswire
Diana Health Raises $55 Million Series C
Sep 11, 2025 • citybiz
Diana Health Raises $55 Million Series C to Transform Women's Health in Partnership with Hospitals and Appoints Dr. Neel Shah to its Board of Directors
Sep 11, 2025 • PR Newswire
Women's health company Diana Health raises $55M to expand
Sep 11, 2025 • Fierce Healthcare
Maven addresses male and female fertility needs with new tool
Sep 9, 2025 • Employee Benefit News
The Crunchbase Tech Layoffs Tracker
Sep 3, 2025 • Crunchbase News
Opinion: Employers can't afford to treat menopause like a personal burden
Sep 1, 2025 • The Business Journals
MusiCares adds Free Health Support for Music Professionals
Aug 27, 2025 • Hypebot
Digital Health Is Revolutionizing Fertility Treatment
Aug 18, 2025 • Forbes
Partners with Maven Clinic to Offer Inclusive Family Planning and Reproductive Health Support to Music Professionals
Aug 13, 2025 • Business Wire
MusiCares Partners With Maven Clinic
Aug 13, 2025 • Hits Daily Double
Maven Clinic Launches Cycle Tracker and At-Home Male Fertility Testing
Aug 12, 2025 • Femtech Insider
Maven Clinic Introduces Cycle Tracker and Male Fertility Tools Designed to Help People Get Pregnant Sooner
Aug 12, 2025 • PR Newswire
Maven Clinic Launches Cycle Tracker and Male Fertility Tools
Aug 12, 2025 • MedCity News
Cycle tracking, sperm testing: Maven Clinic's new tools to support fertility
Aug 12, 2025 • Fierce Healthcare
Be the Signal: Why Conviction at Series A/B Shapes the Market
Aug 5, 2025 • Institutional Investor
Ep. 261: Maven Clinic on how holistic women's health is the key to reducing cost and engaging employees
Jul 29, 2025 • Advisory Board
Women's Health App Market Set for Explosive 500%+ Growth to $18.25 Billion by 2031
Jul 2, 2025 • EIN Presswire
Maven Clinic Partners With Oura to Make Women’s Healthcare More Personalized Than Ever
Jun 24, 2025 • Athletech News
Oura, Maven Clinic Team Up for Women’s Health
Jun 20, 2025 • Fitt Insider
Telehealth Market Growth 2025–2033 | From US$ 118.25 Bn in 2024 to US$ 699.95 Bn by 2033
Jun 19, 2025 • EIN Presswire
Maven Clinic partners with Oura
Jun 18, 2025 • Mobi Health News
Oura partners with Maven Clinic as it hopes to win over doctors who are skeptical of trusting wearable health data
Jun 18, 2025 • eMarketer
Maven Clinic Partners with ŌURA to Integrate Biometric Data into Women’s Health Care
Jun 18, 2025 • Femtech Insider
Oura, Maven Clinic team up to bring biometric data into clinical care
Jun 18, 2025 • Tech
Maven Clinic Partners with ŌURA to Bring Data-Driven, Personalized Health Support to Women and Families
Jun 18, 2025 • PR Newswire
Maven Clinic Expands Leadership Team to Drive Next Phase of Growth in Women's and Family Health
Jun 16, 2025 • PR Newswire
Maven Clinic hires Sheila Tran as chief communications officer
Jun 16, 2025 • PRWeek
Manulife, Maven Clinic partner for expansion of women's health services
Jun 9, 2025 • Mobihealthnews
Bridging the Gap: Manulife Partners with Maven Clinic to Bring Women's and Family Health Services to Members Français
Jun 5, 2025 • Canada NewsWire
Women's Health IT and Software Innovations Undergo Rapid Expansion: Black Book Research Releases Comprehensive 2025 Industry Report
Apr 30, 2025 • Newswire
Femtech Market Set to Attain Valuation of US$ 206.84 Billion By 2033 | Astute Analytica
Apr 22, 2025 • AstuteAnalytica India Pvt. Ltd.
Maven Clinic Study Reveals the Hidden Costs of Fertility Treatment Beyond Financial Burden
Apr 18, 2025 • Femtech Insider
Emotional support crucial in addition to financial support for fertility journey, Maven finds
Apr 18, 2025 • Fierce Healthcare
Maven Clinic Study Pulls Back the Curtain on the Staggering Financial and Emotional Costs of Fertility Care
Apr 17, 2025 • PR Newswire
How Kate Ryder is reinventing women’s healthcare—starting with moms
Apr 17, 2025 • Motherly
Virtual Care Market Projected to Reach USD 250.0 Billion, with a Robust 23.09% CAGR Till 2035
Apr 14, 2025 • EIN Presswire
How VCs Can Be A Startup Founder’s Secret Talent Weapon
Mar 14, 2025 • Crunchbase News
Fieldfisher launches Maven, reproductive and family health platform, for all of its UK employees
Mar 12, 2025 • Fieldfisher
Virtual Care Market Projected to Reach 250.0 Billion by 2035, Growing at a CAGR of 23.09%
Mar 12, 2025 • EIN Presswire
With Her FemTech Unicorn Maven Clinic, Kate Ryder Aims to Get Better Health Care to Half the World
Mar 11, 2025 • Inc.com
Women's Health App Market to Reach $18.25 Billion by 2031, Expanding at a CAGR of 20.1%
Mar 7, 2025 • EIN Presswire
AI leaders highlight pros, cons of genAI
Mar 5, 2025 • Mobile World Live
How Will I&D Changes Affect Equity-Focused Family Benefits?
Mar 4, 2025 • SHRM
Maven - A Maternity Virtual Support Clinic Exclusively for EPO & PPO Participants
Feb 27, 2025 • United AFA
Trump’s IVF Executive Order Doesn’t Actually Achieve Much — Yet
Feb 27, 2025 • MedCity News
AI in Emergency Room & Hospital Management Market: Key Trends, Growth Drivers, Market Share & Forecast 2025-2034
Feb 19, 2025 • EIN Presswire
New Research from Maven Clinic Reveals Greater Demand for Fertility and Family Benefits
Feb 12, 2025 • PR Newswire
Maven Clinic achieves NCQA's health equity accreditation to close out 2024
Dec 20, 2024 • Fierce Healthcare
Maven Clinic Becomes First in Women's and Family Health to Earn NCQA Health Equity Accreditation
Dec 12, 2024 • PR Newswire
Maven Clinic Becomes First in Women's and Family Health to Earn NCQA Health Equity Accreditation
Dec 12, 2024 • Yahoo Finance
Maven Clinic Announces $125 Million Series F Round of Funding to Chart the Next Decade of Innovation in Women's and Family Health
Nov 19, 2024 • Healthcare IT Today
Most-Active US Investors In October: Andreessen Horowitz Takes Top Spot Again
Nov 8, 2024 • Crunchbase News
Exclusive: Women’s health unicorn Maven Clinic cuts 10% of its workforce weeks after raising $125M
Nov 1, 2024 • Endpoints News
The Week’s 10 Biggest Funding Rounds: Form Energy Powers Up With $405M
Oct 11, 2024 • Crunchbase News
Women’s healthtech unicorn Maven Clinic raises $125M for virtual fertility care platform
Oct 9, 2024 • Tech Funding News
Maven Clinic Raises $125M in Series F Funding
Oct 8, 2024 • FinSMES
Flo Health Lands $200M As Women’s Health Funding Holds Strong
Jul 30, 2024 • Crunchbase News
Dr. Neel Shah: Most Influential Clinical Executives 2024
Jul 1, 2024 • Modern Healthcare
49. Maven Clinic
May 24, 2024 • CNBC
Maven Clinic expands fertility support for males alongside health coaching program
Apr 19, 2024 • MobiHealthNews
Maven Clinic Expands Award-Winning Fertility & Family Building Solution with Focus on Natural Conception
Apr 19, 2024 • PR Newswire
Maven expands fertility program with focus on male fertility, health coaching
Apr 17, 2024 • Fierce Healthcare
Maven Clinic launches program for members who want to get pregnant without IVF
Apr 17, 2024 • VatorNews
AT&T's 125000 employees now have fertility, family building benefits through Maven Clinic
Mar 5, 2024 • Fierce Healthcare
AT&T offers employees fertility support through Maven Clinic
Feb 20, 2024 • HR Brew
Maven Clinic expands partnership with AT&T to give employees fertility, family benefits
Feb 19, 2024 • MobiHealthNews
New Research from Maven Clinic Spotlights Global Demand for Fertility and Family Health Benefits
Feb 14, 2024 • PR Newswire
Maven Clinic expands partnership with AT&T
Feb 13, 2024 • Vator.tv
Blue Cross Blue Shield of Massachusetts Introduces New Women’s Health Offerings
Feb 6, 2024 • MedCity News
Maven Clinic delivers virtual menopausal support to BSI employees
Feb 1, 2024
Autoimmune care platform WellTheory partners with Maven Clinic
Jan 28, 2024 • Vator
Women's health platform Maven Clinic employees gain access to WellTheory
Jan 25, 2024 • Mobi Health News
Amogy Raised $139M, Maven Clinic Acquired Naytal, and More NYC Tech News
Jan 1, 1970 • Built in NYC
Maven Clinic buys fellow virtual women's health company Naytal
Jan 1, 1970 • MobiHealthNews
Maven Clinic Accelerates Growth in the United Kingdom with Acquisition of Naytal
Jan 1, 1970 • PR Newswire
Telehealth Startups Pivot (Yet Again) As Employer Benefits Get Reevaluated In Layoff-Looming Economy
Jan 1, 1970 • Crunchbase News
Naytal Acquired by Maven Clinic
Jan 1, 1970 • londontechwatch.com
Why Do Health Care Startups Have The Same Names As My Human Friends?
Jan 1, 1970 • Crunchbase News
Amazon to offer reproductive care to more than 1 million employees through partnership with Maven Clinic
Jan 1, 1970 • CNBC
How to Create a Booking App: 8-Step Guide
Jan 1, 1970 • addevice.io
Q&A: Maven Clinic's CEO says fertility and family-planning benefits have become table stakes
Jan 1, 1970 • Crain's New York Business

Links

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