6 days ago
In-House - Restaurant Marketing Manager
King's Hawaiian
Torrance, CA (On-site)Full time$69K/yr – $110K/yr
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In-House - Restaurant Marketing Manager
Torrance, CA (On-site)
$69K/yr – $110K/yrMid Level3+ years expFull time
Posted 6 days ago
Job Summary
Own and manage end-to-end restaurant marketing campaigns and content—from strategy and production to website, social media, signage, and analytics—collaborating across the team to align promotions with menu updates and business goals.
- Lead creative campaigns and content production across channels.
- Report on performance and optimize future tactics.
Job Description
Responsibilities
- Marketing Campaign Management: Develop and manage marketing campaigns throughout the year for both restaurant locations. This includes creating promotional calendars, managing timelines, executing campaigns, and ensuring all campaigns align with business goals.
- Content Creation & Coordination: Oversee the creation of all marketing content, including photography, videos, and graphics. This includes coordinating photo shoots for new menu items, seasonal specials, events, and other promotional materials.
- Website Management: Own and update all content on the restaurant's website, ensuring that the site is current with the latest menu offerings, promotions, events, and brand messaging.
- Social Media Strategy & Content Management: Manage all social media accounts, develop content calendars, and schedule posts to maintain an engaging presence. Monitor trends and drive the creative direction of social media campaigns to boost engagement and build a loyal community.
- Marketing Materials & Signage: Design and create all print and digital marketing materials, including signage, flyers, promotional banners, etc. Ensure materials are consistent with brand guidelines and effectively communicate promotions and new offerings.
- Menu & Special Updates: Collaborate with the restaurant’s management to stay updated on menu changes, new dishes, and specials. Ensure that all updates are communicated through appropriate marketing channels, including digital menus, signage, and social media.
- Trend Monitoring & Innovation: Continuously track and analyze current trends in the restaurant industry, digital marketing, and consumer behavior. Proactively implement innovative ideas to stay ahead of trends and engage with customers in fresh, creative ways.
- Analytics & Reporting: Track the success of marketing campaigns through key metrics (social media engagement, website traffic, sales performance) and analyze results to improve future marketing strategies. Present monthly or quarterly reports.
- Cross-Department Collaboration: Work closely with the restaurant team to ensure marketing initiatives align with operations and goals. Ensure that promotions and events are executed seamlessly from concept to delivery.
- Customer Engagement: Ensure the brand voice remains consistent across all platforms. Engage with customers through social media, email, and other channels, responding to inquiries and fostering positive customer relationships.
Requirements
- A minimum of 3 (preferably more) years of relevant experience.
- Understanding of social media management and content creation.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet deadlines.
- Ability to work independently, take initiative, and lead creative projects.
- An understanding of current trends in marketing, food, and digital content creation.
- Excellent written and verbal communication skills, with the ability to develop compelling content for various platforms.
- Strong photography and video production skills are a plus!
- Please note that this will be an on-site role at the Sepulveda restaurant location in Torrance. Due to the nature of the restaurant business, all holidays (excluding Christmas Day and New Year's Day) and occasional evening and weekend work will be required. This is not a corporate marketing role.
King's Hawaiian
3.4 Glassdoor
King's Hawaiian is a family-owned company best known for its line of Original Recipe Hawaiian Sweet Bread. We are a fast growing business which originated in Hilo, Hawaii in 1950. Today, our headquarters located in Gardena, CA, with manufacturing facilities in Torrance, CA. and in Oakwood, Georgia. King's Hawaiian also has two restaurant operations in Torrance, CA (http://www.kingshawaiianrestaurants.com/). King’s Hawaiian is strongly committed to a clear mission statement, vision and set of behavioral values. Mission: We deliver irresistible Hawaii-inspired food and aloha spirit, that families love everywhere, every day.Vision: The KING’S HAWAIIAN® Brand is the global leader in the fast-growing Hawaii-inspired food category. Our people are recognized as the most skilled, empowered and highly motivated in the industry.Core values: We prioritize excellence in how we interact with each other and how we approach all aspects of our operations. Dignity: We care and are accountable for doing the right thing. Tell it like it is, in a way that can be heard: We trust and value transparency.
Founded in 1950
Torrance, California, USA
981 employees (78 in marketing)
1% recommend to a friend
1% CEO approval
Salaries
Posted range
$69K/yr – $110K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
62 (6% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
195.4K
Traffic Source Mix
Search
67.9%
Direct
15.6%
Referral
1.7%
Social
6.2%
Paid
3.6%
Headcount Trend
Current headcount: ~981