2 weeks ago
Senior Digital Marketing Data Analyst (Hybrid)
American Family Insurance
Boston, MA (Hybrid)Full time$80K/yr – $131K/yr
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Senior Digital Marketing Data Analyst (Hybrid)
Boston, MA (Hybrid)
$80K/yr – $131K/yrSenior LevelFull time
Posted 2 weeks ago
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Job Summary
Own GA4 based measurement for Amfam.com with a focus on accurate tracking, data integrity, and actionable insights into traffic, engagement, and conversion paths.
- GA4 SME: implement, configure, troubleshoot, and report on digital analytics and funnels.
- Measurement framework: own and optimize automated reporting to replace manual processes.
- Cross-functional analytics: partner with marketing, product, IT, data engineering, and leadership to translate performance into action.
Job Description
Responsibilities
- Serve as a subject matter expert (SME) in Google Analytics (GA4), including implementation, configuration, troubleshooting, and reporting.
- Analyze digital performance across key metrics such as traffic, engagement, lead generation, conversion rates, and policy acquisition journeys.
- Collaborate with business partners in the development and delivery of key performance analysis and reporting.
- Own and optimize the measurement framework for Amfam.com, ensuring accurate tracking of user behavior, conversion funnels, and marketing performance.
- Ensure analysis and reporting accuracy and integrity and explain performance drivers and provide insights into performance trends.
- Collaborate cross-functionally with marketing, product, IT, data engineering, and leadership teams to communicate performance.
- Develop, test, and deploy automated reporting solutions and automated decision analytics to replace manual business processes.
- You may be requested to complete other assignments or participate in projects based upon skills, achievements, or experience.
Requirements
- Minimum 10 days per month in hybrid role from Madison, WI or Boston, MA
- Proven experience managing web analytics platforms (e.g., Google Analytics, Content Square, Adobe Analytics), including implementation, configuration, and troubleshooting.
- Demonstrated ability to audit, validate, and maintain data integrity across multiple analytics tools and digital properties.
- Previous experience using web and digital analytics to evaluate online sales performance and inform revenue-driving optimization
- Excellent communication and collaboration skills to work effectively with cross-functional teams, including IT, marketing, and product management.
- Tableau experience
- Travel requirements up to 10%.
Preferred
Benefits
- We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health.
- We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees).
- In addition, our student loan repayment program and paid-family leave are available to support our employees and their families.
- Interns and contingent workers are not eligible for American Family Insurance Group benefits.
American Family Insurance
For more than 90 years, American Family Insurance has built its reputation on sound principles. We strive to provide you industry-leading service, exceptional claims experience and products that build long-term relationships. This is accomplished by treating policyholders fairly in a helpful and caring way and making it easy and convenient to work with us. We know our customers like family.American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been. The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management and the character and good judgment exercised at all levels of our organization. It’s a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.1-800MYAMFAM (1-800-692-6326)
Traffic Signals
Monthly Visitors
1.4M
Monthly Google Ads Budget
$5.1M
Traffic Source Mix
Search
29.5%
Direct
60.4%
Referral
8.2%
Social
0.4%
Paid
1.4%
Headcount Trend
Current headcount: ~18.2K
Marketing Team
Marketing Team Size
295 (2% of company)
Median Career Experience
16 years
Median Tenure
9.5 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
Sherina Smith
Enterprise Chief Marketing Officer
At the company for 7 years 7 months
Colleen Orani
Vice President Marketing
At the company for 1 year 1 month
Quinn Doyle
Associate Vice President, Customer and Marketing Analytics
At the company for 2 years
Myles Romero
Associate Vice President - Brand & Consumer Marketing
At the company for 12 years 11 months