Responsibilities

• Translate brand strategy, consumer insights, and company growth priorities into a clear integrated go-to-market strategy and marketing plan
• Guide the portfolio, pacing, and sequencing of major campaigns, buyer and consignor growth initiatives, product launches, seasonal moments, partnership activations, and priority company initiatives
• Recommend prioritization and resource tradeoffs, identifying where the organization should focus
• Lead annual, quarterly, and ongoing integrated planning, establishing the calendars, operating rhythms, and decision points required to align teams
• Develop integrated briefs that define business objectives, target audiences, messaging, channel roles, experience requirements, KPIs, and ownership
• Orchestrate execution across Brand, Creative, Communications, Performance Marketing, CRM/Lifecycle, Merch, Retail, Product, Partnerships, Sales, and other teams to deliver a cohesive customer experience
• Establish clear roles, dependencies, milestones, and governance, proactively surfacing risks and facilitating cross-functional decisions
• Partner with Marketing leadership and channel owners to establish measurement plans, evaluate business and customer impact, and translate performance into future recommendations
• Build repeatable playbooks and learning loops that improve go-to-market effectiveness over time
• Lead and develop the Senior Manager of Integrated Marketing while remaining highly hands-on in the planning and execution of priority initiatives

Requirements

• 15+ years of progressive experience in integrated marketing, go-to-market strategy, brand marketing, marketing strategy, or related consumer marketing roles
• Demonstrated experience leading complex, cross-functional campaigns and launches from strategy through execution, measurement, and optimization
• Deep understanding of how brand, creative, communications, paid media, CRM/lifecycle, site, , retail, product, partnerships, and owned experiences work together to drive results
• Proven ability to translate multiple business priorities and stakeholder inputs into a focused, actionable integrated plan
• Strong strategic judgment, including the ability to evaluate opportunities, recommend tradeoffs, and focus teams on the highest-impact work
• Experience developing annual marketing plans, campaign portfolios, launch calendars, operating cadences, and go-to-market frameworks
• Strong analytical and commercial orientation, with experience defining KPIs and using performance insights to improve future plans
• Exceptional cross-functional leadership skills, with the ability to influence senior stakeholders and drive accountability across teams
• Excellent written, verbal, and visual communication skills, with the ability to simplify complexity and develop compelling briefs and executive recommendations
• Ability to operate as both a strategic leader and a hands-on contributor in a fast-paced, lean environment

Preferred

• Experience within a scaled consumer, retail, fashion, luxury, e-commerce, resale, or marketplace business
• Experience marketing to multiple customer audiences or sides of a marketplace
• In-house operating experience, potentially combined with integrated agency or consulting experience
• Experience partnering with acquisition, lifecycle, product, and analytics teams to connect integrated marketing with measurable growth outcomes

Benefits

• The expected salary range for this role is $200,000.00-$220,000.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.