1 day ago
Solution Marketing Specialist - Energy
AFL
Duncan, SC (Hybrid)Full time
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Solution Marketing Specialist - Energy
Duncan, SC (Hybrid)
Salary Not AvailableMid Level3+ years expFull time
Posted 1 day ago
Job Summary
Own end-to-end marketing delivery for the energy vertical, turning strategy into tangible briefs, schedules, and campaigns while coordinating cross-functional teams to meet deadlines and quality standards.
- Own deliverables and timelines
- Drive cross-functional coordination
- Improve asset quality and performance
Job Description
Responsibilities
- Translate vertical marketing strategy from the Solution Marketing Manager (Energy) into scoped deliverables, project schedules, and clear acceptance criteria
- Develop and maintain MSS briefs covering campaigns, launches, web updates, content, video, design, and event assets
- Help prepare launch plans, briefing documents, and internal communications for solution and product releases
- Support the Solution Marketing Manager and Technical Copywriter with research, persona development, content ideation and roadmaps, and competitive intelligence inputs as needed
- Manage end-to-end execution of marketing deliverables, ensuring launch and campaign assets are delivered on time and to required quality standards
- Coordinate cross-functional workflows across PLM, SE, Market Development, Corporate Marketing, and external agencies
- Brief and coordinateMSS(web/digital, design, video,photography,events) with clear priorities, scope, and service expectations; lead quarterly planning and briefing sessions to align deliverables to business priorities, proactively manage dependencies and risks, and ensure commitments and deadlines are achieved
- PartnerwithPLM and SE to gather technical inputs,validateaccuracy, and align content to product roadmaps and customer applications
- Coordinate with Market Development to integrate market insights, value propositions, go-to-marketobjectives, regulatory updates, and customer intelligence into marketing deliverables
- In collaboration with the Technical Copywriter, manage editorial calendars, asset libraries, and content lifecycles — approvals, version control, updates, and retirement of outdated assets
Requirements
- 3–5 years of B2B marketing experience in solution marketing, product marketing, marketing operations, or campaign coordination
- Demonstrated experience translating marketing strategy into scoped deliverables, briefs, and project plans
- Excellent project management skills witha track recordof delivering on time and to quality across multiple concurrent initiatives
- Experience managing cross-functional marketing workflows across product, engineering, sales, and shared services
- Experience working with marketing analytics, dashboards, and performance reporting
Preferred
- Experience inthe Energymarket
- Exposure toenergy hardware,fiber optic networks, network infrastructure, or related technical product portfolios
- Experience supporting solution or product launches in a B2B environment
- Experience working with Marketing Shared Services models or agency partners under SLAs
- Technical Competencies: Deliverable scoping and brief writing: Translating vertical strategy into clear, actionable briefs for MSS, agencies, and cross-functional teams
- Project and workflow management: Managing schedules, dependencies, and approvals across concurrent campaigns and launches
- Marketing operations: Working knowledge of marketing automation platforms, CRM systems (Salesforce), project management tools, and analytics dashboards
- Campaign analytics: Assist in tracking campaign performance, engagement metrics, lead quality, and pipeline contribution
- Budget tracking: Monitoringspendacross campaigns, content, events, and partner programs
- Content lifecycle management: Editorial calendars, version control, asset libraries, and retirement of outdated content
Benefits
- A hybrid in office schedule for qualifying employees
- Flexible time off policy
- 401K Company match (up to 4% - dollar for dollar)
- Professional development, training, and tuition reimbursement programs
- Excellent medical, dental, vision, and life insurance policy options
- Opportunities for career advancement with an industry leading company!
AFL
Founded in 1984, AFL is an international manufacturer providing end-to-end solutions to the energy, service provider, enterprise and industrial markets as well as several emerging markets. Our products are in use in over 130 countries and include fiber optic cable and hardware, transmission and substation accessories, outside plant equipment, connectivity, test and inspection equipment, fusion splicers and training. AFL also offers a wide variety of services supporting data center, enterprise, wireless and outside plant applications. Headquartered in Spartanburg, SC, AFL has operations in the U.S., Mexico, Canada, Europe, Asia and Australia, and is a wholly-owned subsidiary of Fujikura, Ltd. Of Japan.
Marketing Team
Median Career Experience
28 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
1
People
Traffic Signals
Monthly Visitors
90.8K
Monthly Google Ads Budget
$9.2K
Traffic Source Mix
Search
34.4%
Direct
24.3%
Referral
4.5%
Social
2.7%
Paid
0.5%
Headcount Trend
Current headcount: ~3.5K