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Sinceri Senior Living logo
5 days ago

Marketing Director

Sinceri Senior Living

Pearland, TX (Unknown)Full time

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Sinceri Senior Living logo

Marketing Director

Sinceri Senior Living

Pearland, TX (Unknown)

In-houseFull-timeDirector/executive
5 days ago
Sinceri Senior Living logo
Sinceri Senior Living

Marketing Director

Pearland, TX (Unknown)

Salary Not AvailableDirector/ExecutiveFull time

Posted 5 days ago

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Job Summary

Own and expand a network of healthcare and community partners to drive occupancy for assisted living communities, lead strategic marketing actions, and run education-focused events while tracking referrals and satisfaction.

  • Establish and grow referral networks with nursing homes, physicians, and community organizations.
  • Lead marketing planning, community engagement, and occupancy initiatives.
  • Monitor trends, reports, and customer satisfaction to continuously improve outcomes.

Job Description

Responsibilities

  • Create new and service existing relationships with nursing homes, retirement centers, physicians and their related office staff, hospital staff including social workers, discharge planners, utilization review, volunteer coordinators, rehabilitation director, chaplain service, pastors, senior services including senior centers, board and care homes, adult day care centers, home health and other community-based referral sources which result in referrals to the community.
  • Participate in local organizations, identified as bringing value, by making presentations and joining as a member where appropriate in order to facilitate a broader knowledge of the assisted living industry and in particular of the community (communities) capabilities.
  • Participate as an active leader in the community relating to strategic planning for the developments of marketing action plan and related sales efforts. As time allows participate in weekly department head meetings and provide support and direction in achieving overall occupancy goals and programs to address any new needs or changing needs within the service area. Attend community special events to increase awareness among potential referral sources and customers.
  • Prepare reports as required. Create an advance 30 /60 /90 day sales plan and monitor referral information, create client profiles and maintain working client profile base.
  • Develop and implement special events and presentations targeted as community education, establishing and maintaining status for the community as the expert on assisted living.
  • Monitor trends and conversion ratios.
  • Maintain a database of medical contacts/community resources along with knowledge of industry trends and legislative/regulatory issues; communicate this information with other staff members.
  • Monitor and evaluate customer satisfaction. Share results with the Administrator and staff. Work as part of the team to develop appropriate plans to continually improve satisfaction levels.
  • Serve as a member of the marketing team whose purpose is to improve occupancy and enhance resident and community relations. Attend weekly meetings; assist in implementation of quarterly marketing plan, monitor budgets and track results.
  • Develop and implement special events and presentations targeted at community education, establishing and maintaining status for the facility as the expert on assisted living.

Requirements

  • Direct sales experience with demonstrated results.
  • Experience in a retirement, nursing home, or assisted living industry preferred.
  • Organized team player with the ability to multi-task in a team environment.
  • Proven skills to work independently. Be self-motivated and goal-directed.
  • Excellent interpersonal skills.
  • Excellent written communication skills.
  • Excellent listening skills with ability to match resource to need.
  • Must be capable of maintaining regular, reliable attendance.
  • Computer literacy.
  • Must be able to communicate effectively with Residents, families, staff, community officials, referral sources and the general public.

Benefits

  • Earn up to 1% wage increase every quarter
  • 401K Retirement Plan with Safe Harbor matching contribution
  • Length of Service Bonus Program of up to $5,000
  • Employee Referral Bonus of up to $1,000
  • Access to earned wages prior to payday
  • Generous PTO Plan
  • Career Development
  • An employee engaged scheduling system
  • Affordable Medical, Dental, Vision, Supplemental Benefits
  • Sinceri Senior Living Discount Marketplace
Sinceri Senior Living logo

Sinceri Senior Living

With services including independent living, assisted living, and even specialized memory care, our community care teams manage all levels of care, allowing our residents to age in place. Our approach of honoring aging provides our resident families with peace of mind and instills confidence in trusting us with their loved ones’ care.

Founded in 1986
Vancouver, Washington, USA
494 employees
sinceriseniorliving.com

Traffic Signals

Monthly Visitors
106.4K
Monthly Google Ads Budget
$195K
Traffic Source Mix
Search
57.2%
Direct
34%
Referral
6.3%
Social
0.8%
Paid
1.6%

Headcount Trend

Current headcount: ~494

Marketing Team

Median Career Experience
19 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1

People

Founders / CEO

Chris Belford
Chris Belford
Chief Executive Officer
At the company for 5 years 10 months

HR / Recruitment

Lana Mishey
Lana Mishey
Talent Acquisition
At the company for 4 years 8 months

Marketing Leadership

Amy Howard
Amy Howard
Community Resource Director/Marketing Director/Sinceri Senior Living Mentor
At the company for 3 years 6 months
Will Mitchell
Will Mitchell
Director Of Marketing And Community Relations
At the company for 4 years 11 months
Tracy Meser
Tracy Meser
Marketing Director
At the company for 6 years 8 months

Recent News

Memory Care Innovation Award Winner: Alison Graves, Resident Experience Director and Mentor, Sinceri Senior Living
Oct 23, 2025 • Senior Housing News
101 Communities Since 2020: Inside Sinceri Senior Living’s Explosive Growth
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Apr 17, 2025 • Newswire.com
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Sinceri Senior Living Strengthens Leadership Structure to Fuel Operational Growth
Apr 17, 2025 • PharmiWeb
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Jun 20, 2023 • Newswire
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Mar 28, 2023 • Newswire
Sinceri Senior Living Partners With Second Act Financial Services
Aug 15, 2022 • Newswire
Sinceri Senior Living Receives ADP Resiliency Award
Mar 30, 2022 • Newswire